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being a fanatic soccer fan my whole life, I start

playing soccer at the age of three and saw my

first revs game when I was 13 years old.

I was able to witness firsthand just how much this

club means to its fans.

Seeing just how much Covid has affected people this past

year by reaching out to others suffering during this time,

this club can truly make a difference in their lives

as well.

We all require resilience in 2020.

However, your club can continue to maintain and improve fan

loyalty by implementing my plan for reviving REVS campaign.

Being one of the original 13 soccer clubs founded at

the start of the MLS on December 17th, 1993 this

club has persevered for over 26 years.

Such a duration of time should indicate that the club

has had its fair share of hardships.

However, such hardships were overcome by the means of proactive

plans and strategies to help maintain the club's fan loyalty.

Being a club that is worth $245 million bringing in

an estimate of $29 million a year winning the US

Open Cup in 2000 and seven, as well as the

North American Super League in 2000 and eight.

This club has had its fair share of success.

However, such success is overshadowed by the fact that this

club needs to implement change.

Find the exit of this pandemic by implementing my plan.

Not only will you be able to maintain fan loyalty,

but you'll be able to increase it as well.

For my research studies start with primary research.

I utilize observational methods where I review the inner workings

of the club.

Then I conducted interviews with your activities director tailored equity

From my secondary research, I focused on reviewing your website

social media accounts and then I reviewed other MLS teams

websites in actions throughout the pandemic.

To start with your website, I wanted to make sure

that you're providing links to non profit organizations where fans

could either donate or provide information on what these nonprofit

organizations are doing to really help the relief cause of

the pandemic.

For social media accounts, I reviewed likewise of your website

review to see if you have links provided where fans

could go to your website and like I said earlier,

donate to the relief cause as this is extremely important

to show the club's success in, you know, providing support

for the pandemic.

In reviewing other MLS teams, websites and their actions throughout

the pandemic, I wanted to see what they were doing.

In contrast to us.

I wanted to see how they were improving and what

kind of marketing strategies they were taking up to really

see what was making their clubs really be extremely successful

during this time.

Yeah, for interpreting the research data for my swot analysis,

I focus on strengths, weaknesses, opportunities and threats that I

saw within the club for my SWAT breakdown.

To start with strength, use social media extremely effectively have

an extremely strong fan base and a positive history.

These three components are key factors in what makes your

club successful and different from the rest.

However, despite that success, there are some weaknesses that I

see there is a lack of managerial presence and it's

an average team with no rebuilding.

Now, by gaining your involvement in the club, not only

when we see instant success, but also fans are going

to see that you truly care, and that's really going

to get them inspired.

And we all know about that time where you flew

in your private jet to get one million mass for

social workers trying to end this pandemic.

Now for opportunities that I see the ability to rebuild

due to Covid.

19 as we have all this time to really focus

on change as change is important and it's really gonna

propel our club to new heights and increasing your owner

presence now by simply just making a video saying that

you accept and you like the activities that we're doing

and you support them or maybe even attending one of

them, it's really going to really help.

Fans show that, like I said, you're involved and you

really want to help make this club a better one

for threats that I see failure to rebuild or a

lack of change and previously average teams rebuilding during the

covid 19 pandemic.

Our competition is rebuilding and so do we.

We have to really focus that on this time that

we are being given.

We had that time to make change, make mistakes we

need to utilize that truly propelled this club to new

heights. First strategies for leading change to start from my

objectives, I have forming objectives that are going to help

determine the success of this campaign to start off increasing

ticket sales, increasing your involvement, increasing a social media presence

beyond the New England Revolution region and introducing benefits and

discounts not just the current Revs fans, but also to

future ones as well.

From activities that I'm holding.

I'm hosting a skills challenge on November 1st to the

14th of 2021 then a YouTube documentary on November 8th

2021. Germany for fans on November 20th online FIFA tournament

on December 1st, the Q and A on all social

media platforms on December 14th, as well as a trivia

night on social media on December 20th.

Now, to start with the Skills challenge, this is a

really good way to get fans back into the swing

of things, as it's been six months then, since most

of them have actually got the chance to compete in

something soccer related.

Now this is a perfect way to provide that experience

for and with this skills challenge, not only are we

maintaining that fan loyalty but are increasing it as this

is going to propel fancy really want to get engaged

in this activity and the club.

And to really provide that incentive, the winner of this

challenge is going to be able to have that chance

of getting that one own experience with a New England

Revolution player.

Now who doesn't want to meet their idols, right?

And for the YouTube documentary, this is gonna be broadcasted

on YouTube.

Now YouTube is a platform where many different countries and

people all over the world are able to truly see

videos that are interested in there, you know, like categories.

So if they like soccer, that's what it will pop

up on their feet now.

Since YouTube reaches many different countries across the world, this

is a perfect way to engage many different foreign audiences

now. Yes, they may have their own clubs that they

wish to support, however, since this is such a unique

kind of activity as it's going to be highlighting doing

and revolutions day to day lives, how they're staying positive

during a pandemic, what they're doing during training to really

improve themselves.

Despite the restrictions that we have and what the club

is doing to provide support and relief, during this hard

time. Now, since this is such a unique idea, this

is a beautiful way in which many different people are

going to be able to observe this and just see

how much this club is invested in its fans.

Lives now for the tournament.

For fans, this is gonna be a 77 style tournament

or fans are going to be able to come and

compete for the first time in six months.

This is a great way to maintain final quality and

just get fans back into the swing of things.

And just like the skills challenge, the winner of this

is going to have the opportunity to really get that

one on one basis with a New England Revolution player

via Zoom for the online People tournament.

This is perfect as we're going to be able to

reach a different audience in a different demographic, such as

gamers or simply just people who want to have fun

for the Q and A on all social media accounts.

This is going to be perfect as we're going to

be able to really give back to the community, answer

some questions they have, whether that being what we're doing

to support the relief aspect of the covid 19 process.

And you know what the players are doing to, really,

you know, improve their skills and stay positive during these

hard times for the trivia night.

This is just a great way to provide entertainment for

fans, as some of them I have to be stuck

inside. Still, did you covid restrictions Now for my budget,

the total cost breakdown.

Now the total cost of this is going to be

$215,000 and to get into different activities to start off

with the skills challenge is going to cost $0.

However, just because it costs $0 doesn't mean we get

anything out.

So for the skills challenge, we're gonna be able to

reach a number of different people, get them more invested

into the club and excited again that this club is

hosting different activities to really start off strong.

And this really serious of activities for the YouTube documentary,

This is gonna cost $200,000.

This is going to help show fans, you know, not

just in the New England Revolution, not just in the

New England region, but also in different countries as well.

Why this club is such a special one.

And this cost is going to cover the production, uh,

side of things and the producing of the documentary itself.

So for the tournament for fans, this is going to

cost $7408.

This is going to cover the expenses of the kits

or uniforms, depending on what country you live in, as

well as the different side of entry stuff.

So the field renting all that kind of stuff now

for the fans all their asses to provide a $100

entry fee so we can get some kind of, uh,

form back of money and we're really getting something out

of this.

But not only are we getting money out of this,

but we're also getting the interest, you know?

Well, of course, we're going to be adhering to social

guidelines provided from the covid, you know, relief, pandemic.

But we're also going to be, you know, just getting

that fan excitement again for the online FIFA 21 tournament.

This is going to cost $45.62 with the new FIFA

game just coming out FIFA 21.

This is simply the entry fee for the online tournament

mode, where obviously many different people can compete in a

tournament style.

So in terms of the Q and A and Trivia

Night, this is going to cost $0.

But like I said for the skills challenge, this is

really getting that fan entertainment and answering questions that they

may have for my key metrics.

To start with the key metric breakdown for my client

retention rate, we are utilizing the skills challenge and the

Q and A and Social Trivia night on all social

media accounts.

This is reaching 1000 of the 5000 projected people attending

games. So this means that 1000 people that have that

see these challenges Q and A and trivia well, this

is the amount of people that are going to be

going to games now.

There is typically an average attendance of 17,000 people during

attending games.

Now, with that extra 1000 people that have been influencing

influenced, that means that they are going to be able

to attend games, and that increases that number to 18,000

people for the FIFA tournament this is reaching 16 players

as this is the amount of players that are going

to be competing in this different demographic and different style

of activity.

For the documentary, this is reaching one million views and

for a total people reached for these activities is 1,001,000

and 72 people for my revenue growth, I haven't expected

ry of 366%.

That is tripling the 215,000 that we're putting in.

And to put that into a number of money that

we're getting back, we're gaining $1,001,680.

This is tripling, I repeat, tripling the amount of money

that you're putting it.

So this campaign is truly a success for my final

conclusions. In my interview with Taylor and our back and

forth conversations, she stated that my campaign is extremely clear

in a perfect way, encapsulating the different types of issues

that this club is facing in terms of ticket growth

during the pandemic.

As you can see, she stated that it's a perfect

way to really get fans excited again and through my

Roo, why the different types of key metrics that I

used. I hope you see the success of this campaign.

Thank you.

And I hope you get on board with the reviving

Revs campaign.

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