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research project by talking to coffee shop goers and owners

to understand their problems.

Our initial hypothesis regarding these problems were one premium coffee.

Consumers want to appear cool on trend with the latest

market trends and have unique and premium experiences to consumers

are looking for healthier alternatives for themselves and for the

kids on three premium drink.

Consumers are becoming increasingly concerned about sustainability consumers of nitro

infused drinks, which to eliminate the costs and waste associated

with single use gas cartridges.

Here we found part validation for hypothesis, one which confirmed

unique and premium experiences were important regarding hypothesis to responders

were avoiding and healthy soft drinks because of high sugar

levels, making them feel and healthy.

Finally, we found the hypothesis three was validated in the

fact that consumers cared about sustainability, but only to the

point of recycling waste as opposed to eliminating waste.

Having completed our problem research, we found unhealthy soft drinks

is the core problem we're solving on.

Therefore, our project pivoted in this direction.

In the next stage of our research journey, we looked

into the problem solution fit on our hypothesis for this

section were one ability to infuse drinks with nitrogen provides

a luxury experience and two by offering unlimited use of

nitro drinks, consumers are able to get more out of

their natural press by using it on healthy alternatives to

carbonated drinks.

Here we found Hypothesis one was supported as natural infusion

added a unique premium experience unless appears to satisfied problem

hypothesis. One Hypothesis two which introduced the cartridge.

A solution was not supported because respondents first required the

convenience of easy to prepare drinks before needing and limited

use. This is where we made our second pivot on

found that in order to solve the health problem of

soft drinks, the solution would require to include a range

of health concentrates that provided immune support, energy or feel

good fact.

Finally, the team research into the product market fit toe.

Understand the customer segments to target hypothesis for this section

were as follows.

One typically aged 25 to 45 who care about quality

coffee and sophisticated related Galateri to people who are concerned

about health, drinks and environmental impact are willing to paying

more here.

Both hypothesis were validated.

However, we understand that health is the main ways of

not perching soft drink we discovered the coffee drinkers are

a natural fit to address the health problem with soft

drinks at home because they're typically limiting their use of

unhealthy soft drinks.

On Have a coffee machine at home, making them more

likely to purchase and nitro drink suspensive for home use.

This brought about our final pivot.

We Hatfields London should move from a small coffee niche

to a broader coffee consumer and focus on those of

whom are particularly health conscious and seeking health benefits through

vitamins and minerals.

To summarize whilst initially we encounter challenges, the team were

able to interview several influence business owners who were representative

of a large number of our target niche.

And therefore we can conclude our product market research with

the following points.

One. Our customer problem we're solving is that soft drinks

are two and healthy and do not make people feel

good, too are validated.

Solution is a premium.

Health NYT refused drink range have added vitamins and minerals

to make people feel good and support a healthy lifestyle.

Three. The market for this solution are health conscious professionals

who are looking for luxury, and they're likely to have

already have a coffee machine at home.

To understand this market further, we conducted competitive a market

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