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How does Pokemon promote the ideals of Shintoism in the 'Cool Japan' Campaign
AC
by
Avery Caldwell
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Updated May 25, 2022
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00:00
Chapter 1
Audio Transcript
Auto-generated
00:00 - 00:03
Pokemon wasn't directly created to promote the ideals of shintoism.
00:03 - 00:06
It is a video game, card trading game and anime at heart.
00:06 - 00:09
So entertainment was really the main driving force in its creation.
00:10 - 00:10
However,
00:10 - 00:12
it was created by japanese developers and a lot of their
00:12 - 00:16
beliefs intentionally or unintentionally were sprinkled across the game's lore.
00:17 - 00:19
People in Japan have a deep appreciation for their nature and the
00:19 - 00:22
bodies that they have been taught and passed down from their ancestors.
00:22 - 00:24
They show most of their appreciation to religion
00:24 - 00:27
like shintoism with old temples and shrines,
00:27 - 00:30
but also through developments in media such as anime and Pokemon
00:30 - 00:33
to appeal their values to the younger and newer generations.
00:33 - 00:35
Entertainment music and games have always been
00:35 - 00:36
a worldwide way to connect people from
00:36 - 00:38
different countries and Pokemon was one that
00:38 - 00:40
boomed others countries interests in Japan.
00:40 - 00:42
For the Cool Japan campaign,
00:42 - 00:46
Pokemon involves a widespread away of characters that are
00:46 - 00:48
all unique and considered cute to the eye,
00:48 - 00:50
which is very appealing to younger people.
00:50 - 00:53
This draws people in because it is a game that
00:53 - 00:55
is constantly evolving and creating new aspects to play.
00:56 - 00:59
The cool Japan campaign used Pokemon as a cultural product to impress people
00:59 - 01:02
across the world of Japan's ideals without
01:02 - 01:05
directly broadcasting those words called soft power
01:05 - 01:08
Pokemon triggers a sense of connection to people through emotion.
01:08 - 01:11
Sherry and George explains in his discussion about
01:11 - 01:13
soft power that words have to be logical,
01:13 - 01:15
rationality is important.
01:15 - 01:17
Whereas emotion and sensitivity can go straight to the hearts of
01:17 - 01:20
others without facing the thick wall of language and logic.
01:20 - 01:24
So probably soft power is a better way of communicating our thoughts.
01:24 - 01:28
Pokemon is a growing phenomenon that is very well known to people all over the world,
01:28 - 01:30
even those who have never played it.
01:30 - 01:31
It represents japanese culture through mystical
01:31 - 01:33
creatures in different forms in nature,
01:33 - 01:36
which indirectly symbolized Hinduism in the ideals
01:36 - 01:37
of divine energy found within them.
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