11 Signs You Need a CMO

If you are a founder, CEO or owner of A B to B tech company,

here are 11 signs that you need a CMO on your team.

First, you are the industry's best kept secret. Nobody knows who you are.

Your message is complicated.

Hard to tell the story and you lose people's attention.

You aren't differentiated and people can't see the,

understand the unique things you offer versus the other options they have.

You need more leads,

you need better leads.

You're using A I but it's sporadic. Everybody's doing their own thing

and it's not a, a strategic asset of growth for your business.

You don't know how much is the right amount to spend on marketing

and you don't know

which of the marketing tactics you should be using. There's so many to choose from

and the ones that you are using, you can't tell if they're working or not.

Your team doesn't know what to do when it comes to marketing, whether it's a uh

marketing employee you have or vendors or other

people that are picking up the marketing slack

and the vendors that you're using are working independently and their

work is not uh co-ordinated and aligned for the best result.

All of these symptoms

have one root cause

and that is that your marketing is a bunch of pieces that are working

without an understanding of what the overall ecosystem or engine

needs to be for your business

to use marketing effectively in your industry.

The role of a CMO

is to understand what that engine needs to be

and to put the right pieces in place in the right order

at the right scale

at the right time.

Now, you can solve the CMO need in a lot of different ways from hiring a full time CMO

to doing the job yourself, which may be what you're doing today.

The key is

to uh recognize that without that understanding of what the engine is,

you are wasting a lot of effort and time on individual marketing actions.

So I encourage you to

put your seat mo to work, whether it's you or somebody you hire

and find out what your marketing engine needs to be for success

and then do those things in the right priority order.

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