Solutions
Works with
Pricing
Log in
Teams
Get started
Log in
Get started
Untitled
ZB
by
ZAK BENALLA
·
0 views
·
Updated Dec 7, 2021
Share
Embed
Re-use content
Create your own
Chapters
00:00
Chapter 1
01:29
Chapter 2
01:30
Chapter 3
01:43
Chapter 4
02:21
Chapter 5
02:33
Chapter 6
Audio Transcript
Auto-generated
00:05 - 00:08
Good afternoon. This is actually a member of,
00:09 - 00:13
um, senior member of team involved with raw product.
00:13 - 00:19
There are a product is a device assisted device designed to help caregivers.
00:20 - 00:23
Dementia can give us supporting them through education.
00:24 - 00:29
So we have this product here. Uh, we looked at it, uh, core competence.
00:29 - 00:34
And we evaluated that through this feature that this product is viable.
00:34 - 00:36
Therefore, we as a
00:37 - 00:45
as a team, we decided to create a startup company with two, uh, using our savings.
00:45 - 00:52
Um, family of friends grant for the government. Uh, also, uh,
00:54 - 00:54
funding
00:56 - 01:00
and funding, uh, the product record.
01:00 - 01:05
We called the company as co care roll care limited
01:05 - 01:09
reference to Mirabelle care company.
01:10 - 01:15
Our product, we call it as well changed the name we called the Rocca
01:16 - 01:17
and the market we're looking at
01:18 - 01:21
before the market. We look at the industry, which is,
01:21 - 01:23
um, um,
01:25 - 01:29
assistive technology industry, which have worked over
01:30 - 01:30
Okay,
01:31 - 01:35
over one billion to 1000 billion, 203
01:36 - 01:37
in UK market.
01:38 - 01:41
Uh, so it's huge, and it's growing.
01:41 - 01:47
Uh, market is growing, and we looked as well as the in order to have a market
01:47 - 01:51
segmentation of the market. Uh, looked at dementia
01:52 - 01:56
because he's involved with dementia, where dementia is a very dementia care.
01:57 - 02:00
Uh, so look at the care homes,
02:00 - 02:01
charities.
02:02 - 02:02
Uh
02:03 - 02:04
uh,
02:07 - 02:08
also, we've done, uh,
02:09 - 02:16
we've done analysis, competitive analysis, recommendation of, uh, to, uh,
02:16 - 02:17
the five.
02:17 - 02:22
The porter's five forces. And it's recommended that you need to have focused on
02:23 - 02:28
affordability, durable, safe, educational, uh, product.
02:28 - 02:31
And this is this is the, uh, our mission.
02:31 - 02:32
Yeah.
02:37 - 02:37
Yeah.
02:39 - 02:40
Okay.
See full transcript