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Marketing communication
EG
by
Emma Gilliot
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Updated Dec 17, 2020
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00:00 - 00:02
so the budgeting courts would essentially be deployed for the
00:02 - 00:06
business event, which will be the most costly but also
00:06 - 00:08
the most crucial component of the campaign.
00:10 - 00:13
So the click per costs perceived for the beauty industry
00:13 - 00:16
is of about a pound and 30 p.
00:16 - 00:21
Um, For that specific industries, it's a bit above average.
00:22 - 00:27
Onda means revenue generated from the campaign will be of
00:27 - 00:33
around £2500 per business, which lead to A 60 million
00:33 - 00:36
revenues for INSTAGRAM, excluding any costs and tax.
00:38 - 00:42
So what we would require as a budget would be
00:42 - 00:43
400 to £500,000.
00:47 - 00:50
But this plan budget is an estimation, and cost will
00:50 - 00:52
vary according to the number of participants.
00:52 - 00:56
Since, um, the biggest burden of the budget is for
00:56 - 00:57
the business event.
00:58 - 01:00
The venue costs, which are the most expensive, will be
01:00 - 01:04
limited because we will be using Facebook's head quotas so
01:05 - 01:11
in more details, will have about 5000 to £8000 costs
01:12 - 01:13
for the video professional editing.
01:14 - 01:16
But again, this is a very conservative measure, and usually
01:17 - 01:20
it would wouldn't, um, be above 5000.
01:21 - 01:25
The newsletter design costs will be of about £5000 as
01:25 - 01:28
well. Dema marketing of about £4000.
01:29 - 01:33
Knowing that it is 50 p per mail in the
01:33 - 01:39
UK Onda business event will be allocated the rest of
01:39 - 01:39
the budget.
01:40 - 01:42
As I said before the venue cost will be limited
01:43 - 01:49
on dhe, this budget will be strictly dedicated to the
01:49 - 01:53
various causes situated to the business events that includes, for
01:54 - 01:56
instance, any technology installments.
01:57 - 02:01
The cost of hiring marketing expert speakers wth ecause cost
02:02 - 02:06
of hiring potential influence is to speak of their job
02:06 - 02:10
and how they can increase sales, the cost of filming
02:10 - 02:13
and recording professionally the event, the cost of the caterers
02:13 - 02:14
and press coverage.
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