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Chapters

1. 00:00Happy Juice by Hailey Schleicher
2. 00:03Happy Juice is unique because it isn't made with any artificial sugars and it's completely organic
3. 00:08Happy Juice will be sold in packs of 8 in local grocery stores throughout the U.S.
4. 00:14our product goes from our company (the producers) to a wholesaler to a retailer to the consumer
5. 00:21the producer for our juicebox is Happy Juice Co. which goes to a wholesaler, Sam's Club...
6. 00:28then our juice goes to a retailer, Walmart, where lots of our target market will be shopping...
7. 00:34our target market is parents who are known to buy juice for their kids/family...
8. 00:41since Walmart is a grocery store many parents shop for groceries, like juice, for their kids
9. 00:47each channel member is important because they get our product safely to our ultimate customers
10. 00:55they also add value to our product by transporting it to retailers around the U.S.
11. 01:03the distribution intensity is selective because...
12. 01:08it is only available in certain outlets, Walmart and Sams Club, and not in every grocery store
13. 01:13technology plays a very important role in the distribution of my product because...
14. 01:21it allows us to quickly contact intermediaries and track where our products are during distribution
15. 01:27distribution is very important for the success of my product because...
16. 01:36my product needs to be sold in locations where I know my target market will be shopping...
17. 01:42and the amount of juice boxes sold will determine the success of my product, so location is key.