marketing strat intro

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by Riversands Ecosystem0 views·Updated Feb 17, 2021
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  1. Welcome to the course basics of marketing strategy.
  2. I'm Juliet, and we will be with you as you
  3. progress through this course.
  4. In this course, we'll be looking at why business specifically
  5. needs a marketing strategy and how the marketing strategy fits
  6. in with your overall business strategy.
  7. Well to discuss your competitive advantage and how to use
  8. a strategic analysis to get a better understanding of the
  9. benefits off your offering.
  10. Well, then, look at the target market your business is
  11. chasing and the competitive landscape of businesses operating in goal
  12. setting. And the most suitable marketing strategy for your business
  13. is also explored, as well as the seven piece of
  14. marketing, which allow you to focus your marketing efforts that
  15. you can achieve your business objectives.
  16. Let's get started.