MERCHANT SALES 4 - Butchery

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by Hanco Blignaut0 views·Updated Apr 26, 2022
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  1. welcome to our presentation around. Why any business to join as a pink merchant?
  2. What is the benefit to any business owner by joining as a pink merchant?
  3. In order to ask that question, let's first ask.
  4. How will any business benefit by joining Pink? What is the benefit?
  5. What is the ultimate objective?
  6. If we consider,
  7. regardless of what type of industry, what type of business you have,
  8. all businesses need to increase their profits.
  9. Of course, it's obvious. How do you increase any business? Let's say a butchery.
  10. How would a butchery increase there?
  11. Turnover and their profits firstly,
  12. uh, acquire new customers.
  13. Secondly, getting more repeat customers Think about it.
  14. A butchery doesn't have much control over the price of, let's say,
  15. the meat that he buys in from his various suppliers.
  16. So you can't really do much about the cost price.
  17. He can do so much about his own overheads within his business,
  18. but there's also only so much overheads that he can cut out of his business.
  19. What is the easiest way to attract new customers?
  20. We all know that is with the attractive discount in today's day and age,
  21. it's no longer feasible to place just an advert and
  22. pay a lot of money to play as advert.
  23. Regardless, you use social media,
  24. Facebook or any other form of social media adverts.
  25. You also got to give the customer a carrot for them to come to your establishment,
  26. regardless of what type of business.
  27. Why are loyal customers even more valuable than new customers?
  28. Think about it for a moment.
  29. You can advertise and place a lot of adverts on whichever form of media you wish to.
  30. You spend a lot of money on those adverts,
  31. but the customers coming might not have a need for your product.
  32. The customers that sees that
  33. advert, which you pay for you just pay for their exposure.
  34. But there's no telling whether they need your particular product,
  35. which is why it's so important to also have a system where
  36. repeat customers are continuously motivated to
  37. come back to the same establishment
  38. and keep on buying more and more from the same business.
  39. Our unique loyalty reward system ensures that customers remind
  40. loyal and keep on returning to the same business.
  41. They have a very vested interest in returning to that same business.
  42. Your solution as a business owner,
  43. regardless of what business lies in a combination of more new customers
  44. and more loyal customers coming back over and over and over again,
  45. increasing your turnover and with the net effect
  46. of increasing your profits without increasing your expenditure,
  47. how will this work?
  48. Practically step one would be to list your business within our unique system.
  49. 100% for free. No upfront cost, no delayed cost.
  50. There is absolutely zero cost in terms of
  51. using our programme in terms of listing fee,
  52. ongoing cost or anything like that.
  53. You then offer a certain discount within
  54. our system to our existing shopping community.
  55. Our shopping community would see your product and your business.
  56. You will have the exposure to them and they'll see and
  57. assuming they got appetite for this particular product that you're offering
  58. you will. Naturally, If it's a good discount structure that you offer them,
  59. you will naturally attract those customers.
  60. Then,
  61. in addition to attracting the new customers once they start transacting with you,
  62. there's also a lofty reward discount system that kicks in,
  63. making sure that they keep on coming back to your business on an ongoing basis.
  64. Our transaction fees and pink as an organisation only charged.
  65. Our merchants and everybody only pays the transaction
  66. fee and it is paid by the merchants.
  67. But it's we refer to it firstly as a friendship fee,
  68. and it's only based on a successful transaction by means of example.
  69. You list your your business on our system.
  70. A customer walks in, but the customer doesn't buy.
  71. It didn't cost you any money whatsoever.
  72. On the other hand, a customer walks in.
  73. He looks at your product and he decides to buy,
  74. in which case there's a low transaction fee, which we call friendship fee.
  75. It's important to note that Pink is very proud of
  76. the fact that we only charge a minimal transaction fee
  77. compared to other third party companies,
  78. which works on an incredibly high markup and in many cases collects the payment,
  79. and the merchant then has to wait a certain amount of
  80. time before he actually gets that payment in our system.
  81. The merchant collects the payment directly and is under
  82. no risk whatsoever of getting his his payment,
  83. and secondly, it obviously adds massive value to the merchants gas flow.
  84. Instead of waiting,
  85. you get your money instantly as the customers support your business.
  86. You remain also as a merchant in absolutely full
  87. control of what discount you offer at what,
  88. Tom, as in the example of the butchery, Uh, let's say the local butcher, and
  89. for whatever reason, in the market, the price of certain meats go up.
  90. You don't have the same margin to work with.
  91. You can reduce the discounts, whatever the case might be.
  92. At the same time as a butchery,
  93. you might want to clear the stock on a continuous basis.
  94. So at certain days when the business or the butcher is not that busy,
  95. you can up the discount.
  96. And at other times when when, UH, let's say the business or the butcher is very busy,
  97. you can reduce the discount so the merchant and the butcher is always in
  98. full control as to what the discount offer is at any point in time.
  99. So let's put it in a nutshell. Why join? While firstly, there's no risk.
  100. You have absolutely nothing to do to lose.
  101. You join for free with no listing fee,
  102. no up front fees and certainly no ongoing membership fees.
  103. Let's have a look for a moment. How will it practically work in your business.
  104. Let's look at a practical example.
  105. Let's say a new customer walks into your butchery.
  106. The cost of a product that they want to acquire is $10.
  107. Let's say your discount offered was 10%. It might have been 1%. It might have been 5%.
  108. Whatever you choose as a merchant to offer point is
  109. that discount them will be applied to the $10.
  110. In this particular example, let's say 10% 10% of $10 would be $1.
  111. This would mean then the customer got the benefit.
  112. Our shopping basis got the benefit of acquiring the product instead of for $10.
  113. They acquire it for $9. The customer is happy.
  114. The customer got a very good benefit, and you as a merchant,
  115. um,
  116. just gave away a small discount and the customer pays $9
  117. and you collect that payment there and then from a customer,
  118. whether it's in cash, whether it's through the customer,
  119. paying you with his debit card or credit card,
  120. whatever it might be directly onto your system.
  121. The friendship fee of that transaction and held up as an example,
  122. is 3% this would then mean that your cost to acquire a
  123. brand new client that spent $10 with you was only 27 cents.
  124. Nowhere can you advertise and acquire a new customer for that amount?
  125. The pink loyalty discount furthermore,
  126. secures that that customer will come back to you
  127. in the future and buy more products from you.
  128. The loyalty discount can only be redeemed at
  129. the cinema and where the loyalty was earned
  130. and it can never be offset for actual product.
  131. The loyalty reward nor the upfront discount cannot be offset for for product.
  132. It can only be offset against the discount that the merchant is offering.
  133. That also secures that the merchant is never out of profit.
  134. You might be asking yourself, That's all great.
  135. Where does all the shoppers and their members come from? Very simple
  136. as pink, which is community driven,
  137. and our focus is to bring communities together for mutual benefit.
  138. And we have
  139. partnerships with all community organisations all around the globe,
  140. arranging from schools to charity, sports clubs,
  141. nonprofit organisations, you name it and everybody shared in the transaction fee,
  142. which we refer to as the friendship fee
  143. our system will allow you to increase your profits by acquiring
  144. more new customers and getting them onto a returning client basis
  145. on an ongoing basis list for free. Today, there's no downside.
  146. List your business from something that looks along the lines of this
  147. to having something that looks a line along the lines of this.
  148. I'm sure any business owner dreams of a busy
  149. and an extremely busy business.
  150. Yes, your answer.
  151. You can turn your business and convert your business
  152. into this today without spending any upfront money.
  153. There is absolutely no risk, no cost.
  154. It's easy, it's fast, it's for free,
  155. and you can start increasing your prophets today myself and our entire team
  156. is looking forward to assisting you to increase your profitability,
  157. increase your turnover and helping you to increase, most importantly,
  158. your profitability without increasing your expenses.
  159. Until then, stay safe