Content Marketing by Ahrefs.com

SL
by Suissa Lo5 views·Updated Feb 1, 2021

Audio TranscriptAuto-generated

  1. Hi. This is content marketing from a a traps dot
  2. com by Sue.
  3. So what is the content marketing?
  4. It's a type of marketing that involves the creation and
  5. sharing of online material such as videos, blog's and social
  6. media Post that does not explicitly promote the brand but
  7. is intended to stimulate interest in its products or service
  8. is. So what are the types of content marketing?
  9. It's blood pose, podcasts, video, e books, free tools, infographics
  10. templates or checklist.
  11. So the key is you should know exactly who you're
  12. targeting. The purpose is to make sure potential customers will
  13. discover you.
  14. So why is it important?
  15. It helps he convert customers like, for example, smart sourcing
  16. is not the only company that outsources on the market,
  17. and our potential customers might want to know how we
  18. stuck up against the competition before subscribing.
  19. And also there's a compounding returns like, for example, if
  20. you're spending $1000 on ads today to bring 100 clicks
  21. to your blogged, you need to spend another 1000 tomorrow
  22. to get the same result.
  23. But if you spend $1000 in creating an optimized piece
  24. of content, that same piece can continue to drive traffic
  25. to your site months and even years after it was
  26. first published.
  27. So how?
  28. How can we make a content marketing?
  29. So there's a formula strategy.
  30. It's a C A r T card content, audience relevance
  31. and timing.
  32. So the strategy is content, like the blog's videos, e
  33. books, et cetera, your audience, what they need, and preference
  34. and irrelevance.
  35. Highlight the products or the service is you offer and
  36. the timing.
  37. So what's on the trend nowadays?
  38. So the steps is how to make it find interesting
  39. topics that are relevant to your business.
  40. Create content.
  41. Once you choose a key keyword, make sure that the
  42. huntin you create much is your searchers expectations and promote.
  43. Send it to email, social media, Facebook or Google ads.
  44. So the goal is always been looking for creative ways
  45. to repurpose the content you already have.
  46. And remember, people are lazy, so the easier you can
  47. make it for them to consume your content, the better,
  48. which means the way you package things matters.
  49. Yeah, so the ultimate goal is to increase sales and
  50. grow a business.
  51. So it's about more than just winning a sale It
  52. helps you keep your existing customers engaged and informed, which
  53. helps with retention and brand loyalty.
  54. So I think that's it for now.
  55. Content marketing H wraps dot com buys you Thank you.