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Content Marketing by Ahrefs.com
SL
by
Suissa Lo
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Updated Feb 1, 2021
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00:00 - 00:04
Hi. This is content marketing from a a traps dot
00:04 - 00:05
com by Sue.
00:06 - 00:07
So what is the content marketing?
00:08 - 00:11
It's a type of marketing that involves the creation and
00:11 - 00:15
sharing of online material such as videos, blog's and social
00:15 - 00:19
media Post that does not explicitly promote the brand but
00:20 - 00:23
is intended to stimulate interest in its products or service
00:23 - 00:25
is. So what are the types of content marketing?
00:26 - 00:31
It's blood pose, podcasts, video, e books, free tools, infographics
00:32 - 00:33
templates or checklist.
00:34 - 00:37
So the key is you should know exactly who you're
00:37 - 00:44
targeting. The purpose is to make sure potential customers will
00:44 - 00:44
discover you.
00:46 - 00:47
So why is it important?
00:51 - 00:56
It helps he convert customers like, for example, smart sourcing
00:57 - 00:59
is not the only company that outsources on the market,
01:00 - 01:02
and our potential customers might want to know how we
01:03 - 01:05
stuck up against the competition before subscribing.
01:07 - 01:11
And also there's a compounding returns like, for example, if
01:12 - 01:15
you're spending $1000 on ads today to bring 100 clicks
01:16 - 01:19
to your blogged, you need to spend another 1000 tomorrow
01:19 - 01:20
to get the same result.
01:21 - 01:24
But if you spend $1000 in creating an optimized piece
01:25 - 01:28
of content, that same piece can continue to drive traffic
01:29 - 01:31
to your site months and even years after it was
01:32 - 01:32
first published.
01:35 - 01:35
So how?
01:37 - 01:39
How can we make a content marketing?
01:39 - 01:40
So there's a formula strategy.
01:41 - 01:46
It's a C A r T card content, audience relevance
01:47 - 01:47
and timing.
01:49 - 01:54
So the strategy is content, like the blog's videos, e
01:54 - 01:58
books, et cetera, your audience, what they need, and preference
01:59 - 01:59
and irrelevance.
02:00 - 02:04
Highlight the products or the service is you offer and
02:05 - 02:05
the timing.
02:05 - 02:07
So what's on the trend nowadays?
02:08 - 02:12
So the steps is how to make it find interesting
02:12 - 02:14
topics that are relevant to your business.
02:15 - 02:15
Create content.
02:16 - 02:19
Once you choose a key keyword, make sure that the
02:19 - 02:22
huntin you create much is your searchers expectations and promote.
02:23 - 02:27
Send it to email, social media, Facebook or Google ads.
02:30 - 02:33
So the goal is always been looking for creative ways
02:34 - 02:35
to repurpose the content you already have.
02:36 - 02:40
And remember, people are lazy, so the easier you can
02:41 - 02:43
make it for them to consume your content, the better,
02:43 - 02:46
which means the way you package things matters.
02:49 - 02:53
Yeah, so the ultimate goal is to increase sales and
02:54 - 02:54
grow a business.
02:54 - 02:57
So it's about more than just winning a sale It
02:57 - 03:01
helps you keep your existing customers engaged and informed, which
03:02 - 03:04
helps with retention and brand loyalty.
03:05 - 03:07
So I think that's it for now.
03:08 - 03:12
Content marketing H wraps dot com buys you Thank you.
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