Slide 3

BZ
by Bianca Zweck0 views·Updated Apr 6, 2021
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  1. Despite their significant growth that I bear was experiencing and
  2. the capabilities of connecting with their customers, their product orientated
  3. approach quickly got outdated.
  4. This was because of the challenge they faced by competing
  5. in a market that was continuously involving and as a
  6. result, growth at this time so to less than 6%
  7. in 1990 mm mhm.
  8. A crucial turning point for the longevity of IBM in
  9. remaining innovative and forward looking was the decision to undergo
  10. the transformation for being product orientated to service orientated.
  11. To successfully make this transition, IBN had to invest greatly
  12. in its existing competencies.