Webinar Video

Hello, everyone, and thank you so much for joining me

for today's Webinar.

My name is Anna Evil, and I work here in

the social media marketing department for the MLB, and I'm

super excited to share with you guys.

Some sure fire social media strategies for success in our

upcoming seasons here at the MLB.

Let's go ahead and get started.

So how many of you guys out there use social

media? Instagram, Snapchat, Facebook?

Anything? I'm guessing it's a lot Sina's.

There are currently 3.5 billion social media users in the

world. Now.

This makes up almost 45% of the entire Earth's population,

and that is astounding now.

Currently on Instagram, one of the more popular platforms, the

MLB has 6.7 million followers, which seems like a lot

until you realized that Christiano Ronaldo, one of the more

famous soccer players in the world, has over 220 million

followers on his own personal account.

So how is it possible that one single person can

have so many more followers than an account devoted?

Two entire organization, an entire sport that just doesn't seem

right? That's the problem.

We have and that's what I'm going to work to

fix that X.

So, as a devoted fan of baseball and a consumer

of social media myself, I feel very confident in the

plan that I have set out for us and let's

go ahead and get into it.

So today I'm gonna go ahead and do a current

analysis of how we're doing and where we're falling short.

Then I'm gonna look at our competitors.

We're going to see what they're doing and where we

could maybe draw some inspiration from them.

Then I'll lay up next steps for us to implement.

And hopefully, by doing all of this, we're gonna find

some success in growing our social media presence.

So excuse me, we're gonna go ahead and start off

with the current analysis of how we're doing right now.

The MLB has accounts on Instagram, Snapchat, Twitter, Facebook, ticktock

and YouTube.

So it seems like we've got all of our bases

covered right.

But unfortunately, we do not now if we go back

to what I was saying earlier, the MLB on INSTAGRAM,

currently a 6.7 million followers, and that's great until you

realize that the NFL has 18.9 million followers and the

N B.

A has a whopping 51.2 million followers.

So clearly we are falling short somewhere here.

I'm gonna go ahead and analyze some problems that I

think we're having so out of the top 30 athletic

team, um, Instagram accounts on Lee.

One of these is a baseball team, according to 90

minutes dot com.

Now shout out to the New York Yankees for pushing

your content and doing it right.

But for the other 29 individual teams, as well as

our main MLB account, we need to step it up,

and that's very obvious.

But just by the statistic, not only that, but another

problem we have is that Twitter is our most active

platform. Currently, Twitter is 330 million users, but then we

look at Instagram with over 500 million users and ticktock

that has over 800 million users.

Twitter is a dying platform, and we need to stop

pushing so much content on there and explore a new

platform opportunities.

This is how we're gonna ultimately grow as an organization

on social media.

So now that I've gone ahead and gone through where

we're maybe falling short of it.

Let's go ahead and look at our competitors and see

what they're doing well, and maybe where we can draw

some inspiration and learn from them.

So I'm gonna go ahead and start with the MBA.

The MBA is the most followed account of all professional

sports. They do an amazing job of posting highlights and

updates during their live games, keeping their fans up to

date with what's going on.

But they also use their account for more than basketball.

They promote many positive messages.

They post a lot about NBA Cares, which is their

charity, and they also post messages like this stand up

to bullying, support LGBT youth.

This is amazing, and it's something that a lot of

organizations are not doing yet.

But I definitely think we should hop on this train

and capitalize on this idea.

Use your platform for more than the sport.

Yeah, finally there players extremely personable.

The n B A.

Athletes are brought into social media, they're excited.

They wanna build connections with their fans that they simply

cannot have on the court on.

And if we could go ahead and get some of

this behind the scenes and off off court footage.

I think that we will build much stronger connections with

our fans.

So not only them, but I want to go ahead

and look more specifically at the Milwaukee Bucks.

So they have an incredible graphic design team.

They work overtime.

It is clear they post some really eye catching images

on their instagram.

And these graphics draw eyes, which draw likes these lead

to followers and followers ultimately lead to fans.

And that, of course, it's always the final man goal

of any organization.

Not only this, but just like the MBA.

The Bucks used there platforms as a way of being

activists. During this recent election season.

They have made sure that their fans know how to

vote in Wisconsin, and they always are asking, Are you

registered to vote?

Using their classic green and white Milwaukee Bucks colors, they

want to make sure their fans are involved in the

community. The Milwaukee Bucks are also really good about being

consistent with their posting schedule, whether they're in season or

off season.

The content it keeps flowing, they keep it consistent.

And this is what keeps people interested and following the

accounts. Finally, the Milwaukee Bucks are huge on tick tock.

They're always ready to hop on a new trend with

some really fun music.

And this is something that I think we really need

to focus on if we want to grow.

So now that we've gone ahead and done an analysis

of where we're falling short and where competitors are possibly

surpassing us, I wanna lay out three steps on how

we can improve.

First, we need to make sure we're keeping our content

fresh. Second, we need to make sure we tie in

our individual team accounts back to our main one and

third. We need to capitalize on tick tock.

So to keep our content fresh, we need to make

sure we have a great mixture of pictures, videos, graphics

and highlight reels.

So pictures and videos that's very basic.

That is, baseline social media, and we do that.

But we could do better.

We also have an incredible graphic design team, so let's

start utilizing them.

I know that they're just itching to show us some

really awesome content, and once they send it our way,

all we have to do is push it out there

and, like I said, really cool Graphic designs draw eyes

and that draws likes, which leads to followers, which ultimately

leads to fans.

And that is what we want.

Finally, we need to make sure that we're posting a

lot of highlight reels.

So baseball is not always thought of is the most

exciting or dynamic sport.

But you and I both know as devoted fans of

this sport that baseball can be just as exciting as

hockey, football, basketball or any other sport.

You just have to catch the right moments.

So if we're able to compile a highlight reel of

people making diving catch is hitting home runs and sliding

into home plate, people are going to see that baseball

is a dynamic sport and it can be exciting, and

that's something they should want to follow.

Now next, we need to make sure that we're, um,

tying our individual Instagram accounts back to our main one.

So what usually happens is people pick a favorite team

and then they just want to follow that team.

And while that is great, our ultimate goal here is

to build a baseball community and MLB family if you

will. So we want to make sure that each of

our individual teams are tagging, mentioning and interacting with the

MLB main account in any way that we can.

This is gonna promote not only each account, but also

it's going to help our organization just grow and expand

and find new audiences.

Not finally, we need to capitalize on tick tock.

Let me go ahead and repeat the statistic for you.

From overload dot com.

They have 800 million users.

If that's not enough evidence for you, I'll continue.

Tick Tock has a very young demographic.

Over 64% of their main demographic is 13 to 24

year olds.

Now these kids are still impressionable.

There's still room for baseball, in their hearts and in

their lives.

And if we have to do a couple tic tac

dances, air trends toe whittle our way in there.

We're going to do it.

Not only that, but Tick Tock has unlimited content ideas.

There are trends that circulate around the app, and all

we have to do is be ready to hop on

them. And once we do, our our audience will inevitably

grow just by putting ourselves out there.

Finally, Ticktock offers an incredible behind the scenes look at

the sport, as well as offering personal connections to be

made with fans.

So now that I've gone ahead and told you what,

we're kind of falling short with, what our competitors are

doing better than us and what our next steps are,

Thio find some success in the upcoming season.

All that's left to do is implement, um, and strive

for growth, because I see no reason why 2021 can't

be the year that the MLB breaks the Internet.

Thank you so much for joining me today, and I

hope you all have a wonderful rest of your day.

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