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RJ
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Randi Jackson
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Updated Apr 1, 2022
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Chapters
00:00
Presented By: Randi Jackson
00:02
Chapter 2
00:53
Community Need
01:30
Nontraditional Students On The Rise
02:17
95% believe area has insufficient child care
02:36
Higher Enrollment
02:47
72.5% childcare would help them attend college
03:11
Chapter 8
03:26
Entice & Retain
04:08
85% accepts 90% Stay!
04:57
Chapter 11
06:10
Chapter 12
08:46
*Need *Increase Enrollment *Entice & Retain *Profit
Audio Transcript
Auto-generated
00:06 - 00:10
How would you like to create revenue for the college by offering a service
00:10 - 00:13
that will bring value to your students and to your staff
00:14 - 00:17
like yourselves. Most colleges are looking for ways
00:18 - 00:19
to increase enrollment
00:19 - 00:21
entice and retain employees
00:22 - 00:23
and how to make money
00:25 - 00:28
as a nontraditional student and community member
00:28 - 00:30
of wonderful community college.
00:30 - 00:34
I see the struggles with students and staff on a daily basis
00:35 - 00:37
to find reliable childcare.
00:39 - 00:42
I was invited here today by Professor Stephen Kenny
00:42 - 00:44
to speak to you about the benefits
00:44 - 00:45
of offering
00:46 - 00:49
on campus childcare program.
00:50 - 00:52
I have information in four different areas.
00:57 - 00:59
First, let's talk about the community need,
01:00 - 01:03
does it warrant having another child care program in our area?
01:05 - 01:09
The recent closure of trinity of Lutheran daycare has put a major strain on caring.
01:10 - 01:13
They are searching for someone to take care of the Children
01:13 - 01:15
so they can go to work and to school.
01:16 - 01:17
I have a direct friend
01:18 - 01:19
that is a teacher
01:19 - 01:20
at the Hurley
01:21 - 01:21
playschool
01:22 - 01:25
and is struggling to find day care for her two year
01:25 - 01:27
old daughter so she can continue to go to work.
01:34 - 01:36
More than 40%
01:36 - 01:37
of undergraduates
01:38 - 01:40
are, are nontraditional students,
01:41 - 01:42
they have taken a year off,
01:43 - 01:44
they are single parents,
01:45 - 01:46
There are full time employees.
01:47 - 01:48
They already have dependence,
01:49 - 01:52
their caregivers or their retirement.
01:53 - 01:54
And what does that mean to you?
01:55 - 01:57
The more students
01:57 - 01:58
that will need Childcare
01:58 - 01:59
is growing
01:59 - 02:00
at a rapid rate.
02:02 - 02:03
They have a choice,
02:03 - 02:04
they can go to school
02:05 - 02:07
or they can take care of their child
02:08 - 02:10
even online students are struggling
02:10 - 02:11
to finish their homework
02:11 - 02:13
and continued to do well
02:13 - 02:15
if they do not have reliable childcare.
02:21 - 02:25
I did a direct direct survey on surveymonkey dot com
02:26 - 02:29
And from that survey, 95
02:29 - 02:33
believe that our area does not have sufficient childcare,
02:40 - 02:42
secondly, let's talk about higher enrollment.
02:43 - 02:46
How can offering on campus childcare increase their enrollment?
02:51 - 02:52
According to my direct study,
02:52 - 02:53
72
02:53 - 02:55
a half percent of people surveyed
02:55 - 02:57
that having on campus childcare
02:57 - 03:00
would help them so they could attend a college.
03:01 - 03:02
That's a significant number,
03:03 - 03:05
75%
03:05 - 03:06
said they would be more likely
03:06 - 03:09
to choose a college that offer childcare.
03:15 - 03:19
Once those students are enrolled and they have child reliable childcare,
03:19 - 03:21
they achieve higher G. P. A. S.
03:22 - 03:22
They graduate
03:23 - 03:25
and they continue on to further education.
03:31 - 03:31
Thirdly,
03:31 - 03:35
let's discuss the overwhelming shortage of workers our country is facing.
03:36 - 03:37
It is widely known
03:38 - 03:40
that there is a worker shortage.
03:40 - 03:42
So I think it's very important
03:43 - 03:44
for a business
03:45 - 03:49
to be able to entice and to maintain their employees that they have
03:52 - 03:54
when you have on site childcare,
03:57 - 03:59
those employers see a higher commitment.
04:00 - 04:01
They missed
04:01 - 04:02
fewer work days
04:03 - 04:04
and they stay at their jobs longer.
04:13 - 04:14
According to my direct survey,
04:15 - 04:17
85% said that they would
04:17 - 04:22
likely or highly likely accept a job that offer childcare
04:22 - 04:26
And 90% said they would stay at that job.
04:27 - 04:28
I think that number
04:28 - 04:29
speaks for itself,
04:31 - 04:32
an employee
04:32 - 04:35
is happier with a more balanced work like
04:37 - 04:39
and family environment,
04:39 - 04:40
a happy employee,
04:41 - 04:42
they talked to their family,
04:42 - 04:43
they talk to their friends,
04:44 - 04:45
they talked to their acquaintance,
04:46 - 04:48
they talk about how much they love their job,
04:49 - 04:51
how much they appreciate that job,
04:51 - 04:53
What a benefit it is to have
04:54 - 04:55
on site. Childcare.
05:02 - 05:03
Lastly, but not least,
05:03 - 05:05
and maybe the most important.
05:05 - 05:08
And the main reason you'll want to follow my recommendation
05:09 - 05:09
is profit.
05:10 - 05:11
Let's be honest,
05:11 - 05:12
the college is a business
05:13 - 05:14
and you need to make money
05:15 - 05:16
without money. The college doesn't
05:17 - 05:17
16.
05:18 - 05:20
My 1st 3 areas of emphasis.
05:20 - 05:21
Community needs
05:22 - 05:23
higher enrollment
05:24 - 05:25
entice and retain employees.
05:26 - 05:28
I'll contribute to profit.
05:30 - 05:32
First, the need of childcare,
05:33 - 05:35
the need of childcare opens
05:35 - 05:38
an opportunity for the college to have another entity on campus
05:39 - 05:40
to produce revenue.
05:42 - 05:42
Second,
05:44 - 05:45
by encouraging
05:45 - 05:46
higher enrollment
05:47 - 05:50
of nontraditional students will directly affect the
05:50 - 05:52
colleges. Bottom line.
05:53 - 05:57
3rdly, by enticing new professor's office support
05:57 - 05:59
maintenance workers and much much more.
06:01 - 06:03
And then you retain those employees.
06:04 - 06:06
Having enough staff to support.
06:06 - 06:08
You're increased enrollment will be key.
06:13 - 06:14
I bet you're thinking
06:15 - 06:17
offering child care is expensive.
06:17 - 06:18
I can't disagree.
06:18 - 06:20
It is expensive.
06:20 - 06:22
I can tell you that there are ways to help
06:22 - 06:25
combat those costs for for college that most child care
06:25 - 06:27
programs don't have the advantage of taking
06:28 - 06:32
the first one. There are many grants and scholarships for nontraditional students
06:35 - 06:36
to help them pay for childcare.
06:39 - 06:40
You can incorporate work studies
06:40 - 06:42
and early childhood curriculums
06:43 - 06:44
to help in the daycare.
06:44 - 06:48
There are many colleges in the state of Michigan 27 in fact,
06:49 - 06:52
um, that have these programs in place.
06:52 - 06:55
I would highly recommend reaching out to them and talking to them more.
06:56 - 06:58
Thirdly, there are direct government help.
06:59 - 07:03
There's childcare dot com. I'm sorry childcare dot org.
07:07 - 07:08
That can help
07:15 - 07:16
direct government
07:16 - 07:17
to help
07:17 - 07:18
colleges.
07:19 - 07:21
This program would not be free.
07:27 - 07:30
I bet you're thinking child care is expensive.
07:30 - 07:31
I cannot disagree.
07:32 - 07:34
I can tell you that there are ways to help combat those.
07:36 - 07:36
Thank you.
07:38 - 07:42
I bet you're thinking offering child care is expensive. I can't disagree.
07:42 - 07:43
It is expensive.
07:44 - 07:46
I can tell you that there are ways to combat those costs
07:46 - 07:50
for a college that most child care programs cannot take advantage of.
07:51 - 07:53
There are grants and scholarships for nontraditional students.
07:55 - 07:56
There isn't,
07:57 - 08:00
there is work studies and you can incorporate early childhood
08:00 - 08:03
curriculums through your college to help at the daycare.
08:04 - 08:07
These programs have been used in different colleges in the state of michigan
08:07 - 08:11
and I would highly suggest that used to reach out to those curriculums
08:11 - 08:14
and find out how these programs are working.
08:15 - 08:18
There are direct government help directly to the state
08:18 - 08:20
to help pay for childcare.
08:20 - 08:22
Childcare.org
08:22 - 08:23
is one
08:25 - 08:26
and then the portly
08:26 - 08:27
charge.
08:27 - 08:29
Child care should not be free.
08:30 - 08:31
And I'm not suggesting that you give it
08:31 - 08:34
to your students and to your staff for free.
08:34 - 08:35
It's a benefit
08:36 - 08:39
parents are well aware how expensive childcare is
08:40 - 08:43
and they were willing to pay for it to go to school and to go to work.
08:50 - 08:52
In conclusion, let's do a quick recount.
08:53 - 08:56
You can feel the community need by offering reliable childcare,
08:57 - 09:01
you can create higher enrollment by encouraging nontraditional students,
09:02 - 09:05
you can retain both students and staff by offering childcare
09:06 - 09:08
and be proud of a well rounded
09:08 - 09:10
work and school environment.
09:11 - 09:12
You will create another
09:13 - 09:15
avenue of revenue for the college.
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