Flash Drive Innovation: Business Model Analysis

Hello. My name is Maggie Plouffe and I'm going to

be giving you a business model analysis of my flash

drive innovation app project for my business 1 10 entrepreneurship

class for this presentation.

I will be using Prezi present and so I'll have

my slides next to me right here um while I

speak to you so we were asked to come up

with a problem and come up with a product solution.

So I am going to um describe my project to

you. I would like to start off by just asking

a couple questions.

Do you own multiple flash drives or do you have

a difficulty remembering what's on each of them?

So if you answered yes to these questions um in

regards to flash drives, external hard drives as the long,

long way to see them.

Um you're not alone, which is which is reassuring.

So if you're not familiar with the next with what

an external hard drive is, it is a USB that

gets plugged into a computer and can transfer files from

the computer onto the external hard drive so that you

can keep information uh safely outside of the computer.

Software hardware.

So for example if anything happens to the computer you

will still have your information safe on that external hard

drive. These external hard drives, flash drives, however, have limited

space on them, so you may need to have more

than one.

A lot of people have multiple and put different categories

of files or information on each one.

This feature of traditional hard drives, external hard drives like

flash drives um can be extremely confusing to keep track

of and it can be a painfully time consuming task

having to remember and organize what is on each specific

flash drive.

So let's talk about customer jobs.

So there are many different uses for flash drives, whether

it be recreational, e or occupationally, for example of an

occupational setting, people can use flash drives at work.

Um For example, in the tech department, a lot of

people who work in the tech department need to use

software and hardware materials like flash drives that help them

to do their job.

And so some other examples of flash drives being used

in the workplace can be involved with photography, journalism, art,

and even the music industry.

So all of those industries are related to having lots

of files of information.

For example, photographers taking lots of pictures.

They need storage for all of the photography that they

that they take pictures of that they use for their

job. And as well as the artists who create um

could be music artists who create lots of audio recordings

that take up a lot of space and they can't

put that on their computer.

Um Or even artists with drawings, they just want to

keep it in a safe, a safe place.

Um, it's tech drawings or just just things that are

important to your job that you might not want other

people to see or you want to make sure that

it's safe and secure.

People even use flash drives just recreationally for hobbies in

photography or writing or journalism.

Um, just using it to, to have a safe space

for, for their precious memories or belongings.

Um, so, and one of the most common uses for

flash drives.

Flash drives is to use it for family purposes, for

gatherings to have memories stored in a safe place.

For example, pictures from holidays like christmas, easter, thanksgiving and

etcetera. So here is a little diagram of an interview

that I did with eight people of all different age

groups. And this was to collect data to figure out

what could be a solution to making flash drives, the

use of them more appealing.

So right now, I'm just going to tell you some

fast facts.

So what I found from the study that I did

was that 100 Everyone that I interviewed ages 770-80 use

flash drives, while 100 all of the kids that I

interviewed ages 16-18 use iCloud.

Instead. iCloud is a software development by Apple who tried

to also solve this problem with flash drives, kind of

um, eliminating the the stagnancy of having to plug them

in and and plug them back out and just forgetting

what's on them.

So it eliminated that um, I cloud is used to

store all kinds of pictures information and it kind of

just goes into this cloud that's just kind of out

in space and a lot of people aren't so comfy

with it.

Um younger people tend to be more comfy with it

and attempts to be more of a normalized thing among

younger generations.

And that's also highlighted in my interview um here with

the statistic that the younger kids are primarily using iCloud

Out of everyone that I interviewed, 62 reported owning multiple

flash drives And out of all of the ages as

well, 75 reported frustration and pain with, with using their

current flash drives.

So this prompted me to delve deeper into what was

causing these pains and what could be done differently and

what consumers wish that they had if with their experiences

with external hard drives, like flash drives.

So here are some, some ideas that the interviews gave

me that would relieve their pain and this is based

on my research.

Um and this is just some things that customers were

looking for.

So simple file organization system um where they said that

they were having issues with um being confused on what

was on each of their flash drives, having to plug

the flash drive in each time to see which what

was on it.

And when you have a basket of them, it's extremely

time consuming.

So they would like easier accessibility, more efficiency saving time

and ultimately the same piece of mind that they get

knowing that they have their memories and their information and

their data safe um on an external hard drive.

So this brings me to my product solution um and

asking what service can be provided to solve this issue.

So I'd like to keep in mind with this, that

iCloud has been a popular solution to this problem.

So in my head and then we just need to

think about, okay, we need to think about something different,

totally different than iCloud.

That's also going to help solve this issue in a

way that is more comfortable to consumers who may not

be comfortable with iCloud.

So here's my pitch, my my product pitch.

Um, so this is a flash drive app and my

my logo are not, sorry, not my logo.

My proposition statement is where a piece of you is

a peace of mind.

So in this, in this little statement, um, it's just

kind of highlighting that your your information that you put

on these drives is a piece of you and you

also want want that part of you to be a

peace of mind.

And so so my product is going to provide a

peace of mind.

Um so the main activities of, sorry, main activities of

my product right here, um will be an app that

provides an online organizational resource.

It can be downloaded to any device software and it

recognizes enlists titles of dr contents.

So, so essentially this is going to act as kind

of like a a resource, a informational, like kind of

like if you think of a dictionary or a thesaurus,

that's kind of like your resource for words, like an

analogy, this is a resource to look at.

Um that holds your information that holds all the titles,

not not all of the information that is on your

individual flash drive, your external hard drive, but it will

just tell you the titles and a little bit of

a verse or a little bit of a description of

what is on each thumb drive so that you know

um what's on them and you don't have to go

searching for them, You don't have to sift through everything

and it can be quick, easy painful and, and primarily

the way that it works um, is the flash drive

will be recognized by the app and it will give

you a prompt to um, edit the title or the

description of what's on that flash drive so that you're

able to recognize it in your own way, in your

own way that's meaningful to you.

That will help you as a customer, as an individual

to um, to get your job done whatever that might

be. So based on my research on those who those

eight troops who do use flash drives.

My targeted customer segment would primarily be older generations tech

departments and specific photographers, journalists in artists that use it

for more of a occupational purpose or concrete recreational purpose,

not so much towards the younger generation because again, like

I said, um, they're more apt to use iCloud in

regards to channels, this app can be downloaded on the

app store, um, poop and we have, oh sorry for

that. My apologies for the technical difficulty there.

Um again, with channels um can be found in the

app store, um and it will be advertised through commercials,

ads and can also be possibly promoted to social media

for um targeting those photographers, journalists, artists that are, that

have the propensity to already be on social media and

may be looking for another space to be storing all

of their information In terms of revenue.

I've priced this app at 399 to download and that

is pretty much a flat rate.

It's very simple, very quick and easy and in terms

of customer relationships, I've zoomed this in for you so

that you can you can read it as well, but

um so monitoring satisfaction levels um is very important.

So possibly sending out surveys, um making sure that there

is communication available for help desk if needed or any

kind of support.

Um creating a peace of mind is important with the

quick and easy software app requiring little to no effort

to the customer as they pretty much just have to

download an app and they can customize it to how

they choose in regards to editing the way that they

want their information to be viewed and entitled and organized

on the app.

It's reasonably reasonably priced and that's pretty much that's all

she wrote.

So now I'm just going to quickly go over some

maintenance of this app of my product.

Um So some key resources for this product would be

technological knowledge and information in workers need to develop the

app. So for example, I am not a tech whiz.

I plan on getting all the information that I need

to develop this app in the right way so that

it is the best it can be for consumers.

My key partners could be software developers and tech companies

to make sure that I'm updating it as needed.

And expenses for this business would most likely be advertising

in the upkeep of the app and software.

I'm making sure there's no bugs and viruses and overall

just ensuring that it stays a productive product for consumers.

And if you have any questions again, my name is

Maggie Plouffe and my email is maggie dot profit at

my mail dot champlain dot e d u.

And I can be reached at five on 8 67

4942 Thank you so much for your time and I

hope you liked my project.

Flash Drive Innovation: Business Model Analysis

Chapters

Audio TranscriptAuto-generated