Chiefs Social Media Project- Video

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by Heather Kipniss4 views·Updated Apr 20, 2020
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  1. Okay. Hey, guys.
  2. So, um, I did my sister media project on the
  3. Kansas City Chiefs, Of course.
  4. So let's get started.
  5. Um, first, Justin overview.
  6. Um, the Chiefs are known to be some of the
  7. loudest fans and have the most energy.
  8. And lately they've been trying to emphasize, um, this same
  9. energy into their social media.
  10. They are on all of the major platforms such as
  11. Instagram, Twitter, Facebook, Snapchat linked in, and then most recently
  12. there on TIC Tac.
  13. And they're all their handles below.
  14. So they have the most followers on Facebook and then
  15. Instagram and just blow.
  16. That's Twitter.
  17. And then they're almost that a 1,000,000 on tick talk,
  18. which is pretty good, cause it's only been up for
  19. a few months.
  20. Um, this graph shows shows their growth.
  21. They've been consistently growing on social media, threw out the
  22. years, and most they peaked during the Super Bowl in
  23. February of this year.
  24. So something key campaigns.
  25. This is, um when they had a game in Mexico
  26. City this year, they did a campaign with the hash
  27. tag. Almost chiefs.
  28. Um, I thought those pretty cool aided a great design.
  29. Um, just showing to get more, um, popularity for that
  30. game. All right, so I think the instant the Chief's
  31. instagram is a work of art.
  32. Um, the chief social media team.
  33. They put a lot of work into it, and they
  34. basically have a template that they plug in pictures and
  35. videos. Thio ensure the content will all flow together and
  36. that it's, you know, all aesthetic.
  37. Um so instagram in general is aimed for more of
  38. a creative audience.
  39. So the Chiefs and Scream has a younger target market
  40. than their Facebook, but it's still consists of mainly Chiefs
  41. fans. And although you can share pictures and videos on
  42. Twitter and Facebook, Instagram is known for that.
  43. So they really put their most quality content on the
  44. instagram. They also use Instagram to show, um, some of
  45. their sponsored products and brands.
  46. So this is my boy Paddy Mahomes flexing his Bose
  47. headphones and Oakley sunglasses, and they also utilize the instagram
  48. stories because they're typically less polished so they can show
  49. more behind the scenes content and also for more branded
  50. material. So the chiefs target market is primarily males, Um,
  51. but as first social media goes, that's kind of a
  52. younger audience in general.
  53. But, um, a lot of their fans are on their
  54. Facebook. All the dads out there and they recently have
  55. been putting a lot of work into their tick talk.
  56. Um, I suggest you look at it, I have some
  57. great videos, and this is to target more of a
  58. younger audience, specifically 10 to 18 year olds and they've
  59. created content is more behind the scenes trending and engaging
  60. towards that fan base.
  61. So I just kind of did a snapshot of, um,
  62. what there social media looked like for the Super Bowl.
  63. Obviously, we took the Dub against the 40 Niners on
  64. the field.
  65. This is what happened behind the screen.
  66. So the 40 Niners had 59% more than a total
  67. compared to the Chiefs.
  68. As Faras mentions, um, but to go Andy Reid took
  69. Kyle Shanahan on his personal mentions, and then obviously, Patty
  70. Mahomes, Hammer, Jimmy G in Twitter and everything.
  71. Really? So for a typical game day, the Chiefs will
  72. post a couple days before they'll do like a fun
  73. poll on Twitter, um, where they'll put up Chiefs history
  74. and you can vote on your favorite highlight or whatever
  75. that they've posted that week.
  76. And they'll also, um, the day before the game.
  77. They do like an all access content page called Under
  78. the Helmet, which is sponsored by their local radio station
  79. and that permits all of their stuff.
  80. And then when a favorite promotions they do is the
  81. Big Macs for sacks.
  82. So every time Chiefs get a sack, they, uh, have
  83. a promotion with the Kansas City McDonald's to get free
  84. Big Macs.
  85. And then during the game on their Facebook, they have,
  86. ah, cool Livestream feature called the Field Past, which is
  87. presented by Microsoft.
  88. Um, it kind of frames the news in the real
  89. time poles, and then they share the fans comments on
  90. there, and that is pretty much it.
  91. Let me know if you questions Thanks for watching.