Google Marketing presentation

Hello everyone.

My name is Vanna Soloway and today I will be talking about google's marketing firm.

So to start off google is an american company that was founded by

Larry page and Sergey brin and whose current ceo is Sundar Pichai.

Their headquarters are currently located in mountain view,

California and too fast forward their google's key

products and services are but they're not limited to

google search engine, Gmail, google, chrome, youtube, android,

google drive google docs and google maps.

And when analyzing google's marketing firm,

it can be broken down into two sections there.

So to start off we'll talk about google's immediate environment and

the capabilities of that can be seen through the vast array

of products and services they provide which allows them to have

a large audience appeal and satisfy the needs of any consumer could

compared to their largest competitors such as yahoo and

Microsoft being so when a research in google,

I was not shocked to see that they had thousands of corporate partnerships.

But something that was interesting was google partner program.

So the statement here is by joining google partner program,

you can get access to training support and resources to set your clients up

to succeed and help your company grow and stand out in the industry.

I thought that was really interesting and just to help

other businesses no matter what size get off their feet

and

to discuss about

how they help and then

how they change their products in a physical way they work to

create more sustainable products to help eliminate both witnessed and pollution.

They stay on their website,

a large part of manufacturing waste ends up in

landfills to reduce the carbon footprint and impact.

We are maximizing the use of recycled and

renewable materials across operations products and supply chains.

So with this we can see that they're not only

trying to help out the earth while creating products but also

creating

them to be long lasting and creating safe,

safe working conditions for the employees.

So to transition over to google's macro environment,

google's macro environment can be seen

through the globalization of their company.

So for example, by breaking down the fictitious barriers to the flow of goods,

services, capital,

knowledge and to a lesser extent people across borderlines has resulted

in a tremendous decrease in the cost of conveyance and communications,

which has led them to a closer integration of states and people of the world.

The effects of globalization on international businesses alludes to the wide

range of attention and caught the attention of government officials,

academics, business people.

As the globalization has quickly spread, international concern

differs from domestic worry. So globalization from the world's economy can,

and the disparity between nations and international level.

Okay, so another form of google's macro environment is increasing G. P. D.

Of the nation.

So the gross domestic product has been increasing for a very long period

and as they increase annually at a primary rate of 3.2% they frequently

Reach a high degree of 17.2%. The good news is that Google.

Since 1970, the GPD of countries such as China, India,

South Africa and the United Kingdom has greatly expanded.

So due to those states enduring and continuing expansion,

Google will always make high end investments both internally and outside.

So the overall number of users across different countries

that might have a positive effect on google and create

the development for better services and more products for their

customers which would financially and advantage list for google.

And the interest rates would also have positive or negative impact on the company.

So to talk about the marketing planning for google,

it can be analyzed with the use of a swat analysis which is strength, weaknesses,

opportunities and threats.

So I broke it down here by those and then

This is also from the citation of Han More Institute and this was made in 2020 and

so some of their strength is that they have a strong reputation and high brand value.

They have significant potential for

original and speedy technological innovation,

commercially viable inventions across a wide range of portfolios.

Significant

trade diversity. A sizable organization,

weaknesses can be seen

as them being extremely dependent

of the internet based

technologies. Having low levels of control over consumer

electronics powered by android and

consumer electronics aren't widely distributed

or sold in the traditional brick and mortar establishments.

So transitioning over to opportunities

which would be seen as

the external elements of google.

They consist of creating new products that improve the current internet services,

establishing physical stores which would help out with the weaknesses here,

establishing physical stores.

The use of chromebooks and other hardware

slash consumer devices that will increase worldwide.

And then to go to google's threats.

They can be seen as competing with

establishing creative teams such as yahoo and bing

law. And then a law that limits google's ability to operate the replication

and or counterfeiting of goods.

And so all of these elements can help shape google's brand to what we currently see as

today and allows us to reflect on specifics in order for them to grow as a company.

And then I also

listed in the table here as well in case you were interested

in seeing the breakdown of that in a more visually pleasing view.

And so that was the swat analysis

and to transition on over to

the segmentation, targeting and positioning of google.

So

I broke it down based on quotations from marketing 91 which is a

website I quoted in my citations which they phrased it very beautifully.

So google segments its products and services based on the demographics,

geographic and psychographic variables so as to cater to

the growing needs of technology market the I.

T.

The I. T.

And technology industries such as wide industry

and is regulated by different national and

international bodies. So a single targeting strategy is not going to work for them.

Google position itself based on the value value based position market

position strategy as it's their service which makes making life

of an individual easier for businesses to nurture their growth.

So overall we can see that this STP

strategy allows for google to gear themselves towards a

group of customers in order to make themselves

a better brand and a more efficient for their

more efficiently serve their customers

And then to move on over the four PS which our product place promotion and price.

So I wanted to break this down in an easier way just for your visuals there.

So what googles,

googles marketing mix also plays a valuable role in

the marketing strategies strategies when analyzing the website,

which Pan War Institute which I also use for this as well.

The marketing mix use google's

includes a wide range of products

beyond Internet search and advertising.

The business has expanded and diversified to offer additional products.

Typically these items can be categorized in general product categories.

The group.

The groups are internet based goods, desktop applications, mobile applications,

operating systems, hardware, goods and services.

The place or distribute distribution.

Part of google's marketing mixes characteristics

of businesses that are mostly online.

The internet is used by online firms to distribute, distribute their goods.

A majority of the businesses,

items are accessible online to customers all around the world.

For instance,

google apps are available for download

wherever the Internet there is internet access

and to reach the target users slash customers.

The business employs its websites, apps

and platforms as distribution channels,

Google uses vendors or shops as primary

distribution channels for products like pixel smartphones.

And the effectiveness of google's play slash distribution

strategy is a result of the marketing mix

to move on to promotion right here.

The promotions were a small part of Google's early marketing strategy. But as

technology,

the technology industry expanded.

So did its budget for sales and marketing, sales promotion, sponsorships,

public relations advertising and direct marketing is

a current part of google's promotional strategy.

Google uses web advertising for its own products

as a direct method of marketing to consumers.

So for instance,

the business uses google uses gmail to promote its google ad services so that

people who have previously looked at digital

marketing solutions would see the commercials.

Thus,

the company uses personal usage information such as

device location browsing history to direct market to

of its products to specific clients.

In this instance,

the level of detail and personalization for the adverts displayed

to internet visitors can be.

So pricing techniques that accommodate for the various product types that

google offers are a part of the marketing mix for corporation.

So for instance,

the different pricing techniques work well

for consumer electronics and internet services.

So the most notable pricing techniques used by google's company are

excuse me if I pronounce this wrong. Free

free Moran pricing,

competitive pricing price penetration and price based on value.

So the free more um model typically compromises, is

providing free items while charging for additional or

premium features based on the marketing factors including

the competitive market,

competitive environment. The market

oriented price

pricing approach sets the prices

google cloud platform which was a free trial period

and completes the businesses such as amazon Microsoft,

Linux code and Digital Ocean use penetration pricing and then

the final one which is pricing based on value is pretty self explanatory there.

But those were the four ps of google

and then to transition out. So just an overall conclusion.

Overall google's company is constantly finding ways

to innovate the way they share their

products and services with the world while analyzing and creating ideas on how to

improved by using internal and external elements.

They focus on not only the customers but also the

importance of the employees and the environment around them.

Google will continue to explore and change the way we use technology

in our day to day lives and thank you guys for listening.

I hope you guys have a great day and a great rest of the semester. Thank you so much

Google Marketing presentation

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