BUSM Final

LW
by Lexi Williams2 views·Updated Dec 7, 2021
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  1. when it comes to having a period,
  2. most women experience a lot of accidents throughout their lives.
  3. I thought of something that I feel would make my own
  4. life easier and for people who have the same issues.
  5. Okay,
  6. while there are some people who might already
  7. have their way of dealing with blood staining,
  8. a lot of people might not.
  9. I know that I personally struggled with finding a near perfect way of getting stains
  10. out of my clothes without having to use a million different things to do so.
  11. And it's been hard for me to find a product that's specifically targeted towards
  12. women who deal with
  13. period staining. And it's not something that's really
  14. talked about a lot.
  15. I've had many pieces of clothing become ruined from these things
  16. because I couldn't find the right way to get them out.
  17. And because of that,
  18. I couldn't wear some of these clothes again because I still have leftover staining
  19. and leakage and accidental standing in public is not only embarrassing,
  20. but severely inconvenient.
  21. And sometimes there's been instances where I've had to find
  22. articles of clothing to tie around my waist
  23. or things of that nature to try to hide
  24. the extending
  25. as far as the solution, we
  26. would formulate a product that can effectively remove these stains.
  27. And while I'm sure this is public knowledge for the most part,
  28. some people may not know that hydrogen peroxide is safe to use on clothing.
  29. I've always used it on cuts and scrapes, but after trying out on clothing,
  30. I found that it has almost always taken the stain right
  31. out and I wish I would have found out about it sooner
  32. as far as the product,
  33. it would be a stain removal stick that can fit in a purse or bag can be used on the go
  34. and
  35. the stick would be a marker like to
  36. with
  37. the hydrogen peroxide
  38. filled inside of it so that it could be used whenever.
  39. And now you might ask why one would buy this
  40. product if they could just go buy peroxide by the bottle
  41. and waFA is possible.
  42. It's not as practical as using a small pen that can be carried on the go
  43. and it is a
  44. lot messier to carry around a big bottle
  45. and once again, it's not as practical.
  46. Mhm.
  47. As far as the target market,
  48. it would mainly be focused towards women or young
  49. teens that are just starting out with their periods
  50. and parents whose daughters deal withstanding,
  51. such as like single fathers are
  52. just any parent who doesn't really have to deal
  53. with those sort of things, but have Children that do.
  54. And while this product is
  55. aimed towards women
  56. and
  57. period related stains,
  58. it doesn't exclude anyone because it can be used for any type of bloodstain.
  59. Women struggle every month with their period and
  60. always face the chance of a leakage.
  61. It's not uncommon at all. It is actually very common
  62. and this product is specifically aimed towards on
  63. the go period incidents which are extremely inconvenient.
  64. Unlike most stain removers.
  65. So this pen is marketed towards a specific demographic and promotes
  66. on the go use unlike some competitors
  67. and while OxiClean and tied have stain removal sticks
  68. personally trying one out,
  69. I have found that
  70. some of these sticks
  71. after
  72. a year or so of having it. It does start to smell and it has left my clothing
  73. with certain unwanted smells that didn't come out in the watch
  74. as far as key metrics.
  75. People like to be seen and marketing towards a group of people who have an issue
  76. that isn't talked about very much can go far and resonate with a lot of people
  77. as far as advertising channels, I would use social media to
  78. go towards a younger crowd
  79. and
  80. use newspaper magazine ads
  81. for an older crowd
  82. and the business itself would be online.
  83. So
  84. I would market that website as well
  85. as far as cost structure.
  86. Um,
  87. I would need product supplies which
  88. aren't expensive
  89. for this certain product and packaging supplies
  90. and then my marketing and website
  91. And I need a startup of about 7500
  92. as far as revenue streams. I would
  93. try to focus on
  94. collecting small business loans
  95. and all of my products would be sold online.
  96. So I wouldn't really have to worry about
  97. the costs of
  98. a space,
  99. like a store space to sell these products
  100. and as you sit with this,
  101. maybe not necessarily new information, but this
  102. proposal,
  103. I would like anyone who,
  104. it feels like they could use this product.
  105. Think if it would make their lives any easier,
  106. or if it's something that they would be interested in.
  107. Thanks for watching.