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JV
by Jacqueline Valdez4 views·Updated Jan 31, 2022
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  1. public relations and how the media
  2. uses gratification theory by Jacqueline Valdez,
  3. no.
  4. What is public relations public relations relates to many other disciplines?
  5. As mentioned in the presentation from the video that we watched.
  6. Um, public relations has a great sense of advertising.
  7. Working in the public relations field,
  8. you will be able to advertise better and most people will have
  9. and understanding of how the media uses different strategies to advertise.
  10. So one of the pearls that advertising is,
  11. you are able to gather the information you need in regards
  12. to the type of audience you are trying to appeal to
  13. public relations continued advertising.
  14. If you are trying to provoke marketing,
  15. then you will want to use the four piece mentioned in the presentation by dr glover
  16. where the four PS and then what are the three extra PS.
  17. The first four P. S are
  18. product price placement promotion.
  19. Product. What is the product that you're trying to sell or advertise
  20. to price? What are the price ranges? And why are you choosing that price?
  21. What makes your price better than the other prices of other people
  22. that are advertising the same subject or materials as you are?
  23. three placement for promotion,
  24. five Packaging, 6 positioning and seven people
  25. right promotion.
  26. How will you promote and what will gain interest in your promotion?
  27. What are the strategies that you're using for your promotion?
  28. Um, what is your appeal to the audience
  29. and what makes your promotion different from the others as well?
  30. And as a public relations student, you'll be able to
  31. compete with others that are trying to promote their products.
  32. You will know which skills and which strategies to use to make you
  33. make you more competitive than others?
  34. The packaging, the more organized, the packaging is, the more eye catching it is.
  35. Um, you want to make sure that your packaging looks
  36. nice organized like you took time
  37. that way that the customer who's buying it will have no complaints,
  38. positioning and people, people audience positioning.
  39. What position are you looking for,
  40. et cetera.
  41. How does media use the gratification theory? What
  42. people actively select and use the media to fulfill their own needs,
  43. such as finding information to make purchasing decisions or to be entertained.
  44. Public relations is used as a way of explaining
  45. the relationship between the media and its publics.
  46. What does this mean?
  47. People often seek out different forms of media media to satisfy their needs.
  48. People may choose from their own choices and moods.
  49. So depending on how the person is feeling,
  50. depending on what the person is looking for,
  51. they can get on social media and just search up whatever interests them.
  52. People may watch news for information, entertainment and self assurance.
  53. Public relations is a good storyteller
  54. whether using traditional techniques or new
  55. techniques because they have mastered the strategy of informing the audience.
  56. Um, nowadays with new technology growing,
  57. we are finding other ways to promote our objects or items that were trying to sell,
  58. um, promote the information that we find
  59. technology is making it easier for this generation. Um, That's exactly why
  60. a lot of people
  61. use instagram Snapchat, a lot of apps in order to promote their things.
  62. Alright, so what do the people do with the media?
  63. What are some of the needs of people and
  64. why they choose specific media to satisfy them?
  65. I found five categories
  66. one media for knowledge to media for emotion and pleasure.
  67. Three media for self esteem and reassurance for media
  68. for social needs slash building their social status.
  69. Five media is an escape from friends, family and reality.
  70. So media for knowledge.
  71. An example would be going online searching the weather,
  72. searching the rising cases for covid.
  73. Um trying to figure out where you can go and get a covid vaccine. Things of that sort
  74. to media for emotion and pleasure.
  75. You may go on social media, let's say you're feeling sad.
  76. You'll go on netflix, you'll go and find movies that make you cry,
  77. songs that make you cry.
  78. You can go on Spotify, listen to the music that makes you cry such as drake.
  79. If you want to go on netflix and watch sad movies, you'll
  80. be able to search up sad movies.
  81. If you're trying to go on social media to fulfill your pleasures,
  82. maybe you like watching a.
  83. S. M. R. Videos. Those are videos of people that
  84. eat certain things and make a specific sound that's pleasuring to the to the ears.
  85. Media for self esteem and reassurance.
  86. So some people they can get on social media, watch fitness videos.
  87. Um watch before and after videos, let's say someone is starting a diet,
  88. they'll be able to see the results of others use that as a reassurance to let them
  89. know that if they follow the same things that that person is doing in the video,
  90. then maybe they will reach the same results media
  91. for social needs and building your social status.
  92. For example, on instagram, you can make funny videos,
  93. you can upload live videos of you doing whatever you want to do too.
  94. Bring in the audience that you're looking for.
  95. Uh the more videos you make, the more content you make, the more followers you get.
  96. Some people like to get on instagram and they
  97. feel as though the more followers they have,
  98. the better they are as a person, they feel better about themselves.
  99. It's reassuring to them.
  100. And lastly we have media as an escape from friends, family and reality.
  101. For example,
  102. if you are a person who does not like reality
  103. tv shows does not like watching real life movies,
  104. then you get on social media and look up anime,
  105. anime takes you to a whole another world.
  106. It's like living in a different world in three D.
  107. Um there's also virtual reality games such as sims where you can use
  108. characters and live a completely different life from what you actually live in.
  109. Some people they don't like the life that they're living. So they'll get on
  110. um social media or get on those games and build a new life that doesn't really exist.
  111. It's a fantasy world for them.
  112. As I was doing my research online,
  113. I found an article that didn't experiment on social media,
  114. specifically facebook and twitter.
  115. Um A study made by the International Journal of Business
  116. and Social Science performed the research which answered two questions,
  117. one to what used to college students employ facebook, Myspace twitter and linkedin
  118. to what factors influence college students preference of
  119. one or some sites over the others.
  120. These are the results according to the data that was collected
  121. by order of preference.
  122. Facebook was ranked number one among the four social
  123. networking sites followed by twitter at number two,
  124. interestingly my space took both the number three and
  125. four positions lengthen was not very popular among students.
  126. As 30 to 32% of the participants indicated that they have never
  127. heard of the site and so one able to rank it,
  128. participants were asked to provide on their own
  129. with no choices provided factors that influence their preference
  130. characteristics of facebook
  131. that were interesting to these groups
  132. were
  133. that
  134. facebook was easier to navigate. It was very user friendly.
  135. It was most popular among friends and family
  136. members and it provides a great opportunity to interact
  137. is universal in nature and includes international friends.
  138. Um Okay and because they can do a number
  139. of things including the ability to upload information,
  140. especially pictures and videos, they can chat with friends,
  141. get updates of friends activities and link with other social
  142. media such as twitter Myspace and on the other hand,
  143. was characterized as being
  144. linkedin.
  145. No Myspace was characterized as being outdated and old,
  146. very unsafe and unattractive interface.
  147. So I agree facebook, I would say at the time that we were using facebook,
  148. facebook was very easy to use.
  149. I feel like now, um
  150. definitely Snapchat and instagram or beating all those social media websites
  151. and that's only to say because instagram we can video chat on there now.
  152. We can upload pictures, we can see how our family members are doing.
  153. We can talk to people internationally,
  154. some of the same things as facebook, if not better.
  155. In conclusion, overall,
  156. this theory has shown me that media uses gratification theory
  157. to fulfill their needs and instead of media influencing them,
  158. they are choosing what specifically in the media do they want
  159. to watch slash learn about to satisfy their personal needs?
  160. Public relations serves as a good digital storyteller
  161. to inform readers like ourselves how certain theories may
  162. affect our way of thinking or notion of
  163. perception towards things such as media and entertainment.
  164. We are the ones that choose what we want to get on the internet and look for
  165. this will conclude my presentation and if you would like to read more on the
  166. article that I found the information about
  167. facebook linkedin and the social media website,
  168. the link is right there.
  169. If you have any questions, feel free to email me.