COMM 495: Industry Trends

MD
by Maeghan Dolph0 views·Updated Apr 4, 2022
Create your own

Chapters

Audio TranscriptAuto-generated

  1. Yeah,
  2. everyone.
  3. My name is Megan Dolph and today I'm going to
  4. be talking about promoting art in american art collector magazine.
  5. So the first thing we're going to talk about
  6. is what actually is american art collector magazine.
  7. This is a monthly magazine and website that is specifically
  8. written for collectors galleries and painters of traditional fine art.
  9. Now this magazine mainly focuses on featuring new expeditions,
  10. articles that emphasize mainstream art by today's favorite artists.
  11. What galleries are showing nationwide each month and finding
  12. new artists to collect in a specific art destination.
  13. American art collector does a great job at promoting art and they're artists
  14. how they do it is by telling their readers about new and upcoming shows and
  15. new artists that they can tap into and possibly buy or sell their work.
  16. Building a robust, a robust network
  17. in the art world is one of the most effective ways to promote your art.
  18. In addition,
  19. a network can expose you to new art opportunities that you might not
  20. have otherwise known existed if you didn't put your name out there.
  21. Which is why american art collector is a great
  22. way to get noticed and to build a following.
  23. The benefits of promoting
  24. through
  25. are
  26. the benefits of promoting art throughout american art collector.
  27. The magazines,
  28. unique editorial format features previews of
  29. what major artists are painting for sale
  30. at their upcoming shows because each monthly issue is in a collector's hand.
  31. The month before the show's buyers are able to connect
  32. with the galleries before the show is even open.
  33. This is a great feature so that the artists can get their work out there
  34. so that the buyers and the sellers can
  35. possibly purchase before the show even starts.
  36. Now there are a lot of other ways that you can advertise your artwork
  37. um through different exhibitions, social media, making a portfolio etcetera.
  38. But I think that american art collector is the one
  39. magazine and website that you know that our buyers,
  40. sellers and gallery owners will look at to buy
  41. or maybe possibly even invite you into their gallery
  42. recommendations from those in the art industry about
  43. promoting your art is making sure that your
  44. work reaches the right audience and the potential
  45. buyers is crucial to succeeding achieving success.
  46. American art collector targets artists, art buyers, gallery directors,
  47. gallery owners and many more.
  48. Which is why it is known as one of the best places to promote your art.
  49. Remember that your art is a business and just like any business networking
  50. is an important part of making your work relevant within the art community.
  51. Here are some examples.
  52. Um the left or the right picture and the
  53. bottom picture are two advertisements that american art collector is
  54. done for different artists and then the top is
  55. just a networking photo and so is the left.
  56. All in all.
  57. I think that this will affect the industry
  58. going forward because art is the creative expression
  59. of one's emotions and feelings and the way that you promote it to the world matters
  60. promoting art and other products in american art
  61. collector is what every artist should want,
  62. because they're all trying to build a network where their art can flourish
  63. in the community and they can do a better job at selling it.
  64. And that's it.
  65. Thank you so much for your tuning in to my presentation,
  66. and I look forward to hearing from all of you.
  67. Thanks. Bye.