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Press Play Tour Schedule
CA
by
Caitlin Alexander
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Updated Jul 6, 2021
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Chapters
00:00
Intro
01:23
Indiana: Tuning In
02:31
Lollapalooza: Reaching Out
03:35
Los Angeles: Doors Open
05:31
Los Angeles: Opening Act
07:41
Southern Tour Announcement
08:18
Tour Prep: Recording our EP
08:55
Southern Tour
10:01
Soundcheck Music Festival (Columbia City)
11:43
Northern or Midwest Tour (Targeted Cities Beta Launch)
13:46
Hollywood Film Premiere & Wave Announcement
Audio Transcript
Auto-generated
00:01 - 00:01
Hey Teen.
00:02 - 00:06
It's me, I am making this video to practice a
00:06 - 00:09
little bit about Prezi and also to share with you
00:09 - 00:11
some big dream ideas that I have in kind of
00:12 - 00:13
a roadmap for how to get there.
00:14 - 00:16
Um, I'm gonna warn you, first of all that these
00:16 - 00:21
are some pie in the sky potentials based off of
00:22 - 00:25
the trajectory of everything that we've just discussed so far
00:26 - 00:29
and kind of bringing in all the information um that
00:29 - 00:30
we've been receiving.
00:31 - 00:33
Um and I wanted to let you know that each
00:34 - 00:37
step has essentially a benchmark Where we get to one
00:38 - 00:41
step and there's a, if things are good.
00:41 - 00:43
And so I've made this sign for us, it's called
00:44 - 00:47
assuming success, so assuming success.
00:47 - 00:49
What this means is that each step in the process
00:50 - 00:54
I'm going to outline has um, goals, metrics, um, benchmarks
00:54 - 00:57
essentially to let us know that we are at a
00:57 - 01:00
certain milestone and we're okay to look at, um, you
01:01 - 01:03
know, is the next step going to be the best
01:03 - 01:05
move, or do we need to kind of re strategize?
01:06 - 01:08
So, this is just a kind of a fun thought
01:09 - 01:12
experiment, and when she did just kind of go along
01:12 - 01:16
with me, it's basically um kind of one potential storyline
01:17 - 01:19
for press play sound good.
01:21 - 01:22
All right.
01:25 - 01:27
Our story begins in indiana.
01:29 - 01:32
Um this is Trip coming up here at the end
01:32 - 01:38
of july going to uh Fort Wayne Pride and um
01:39 - 01:41
kind of walking around finding any other events that are
01:41 - 01:46
there and just doing some press practice runs, um exploring
01:47 - 01:49
kind of what our presence wants to look like at
01:49 - 01:53
events, very low key, low risk practicing filming things like
01:54 - 01:56
that. Um We will have a questionnaire at this point
01:57 - 02:00
that people can fill out and we can start gathering
02:00 - 02:01
some information.
02:01 - 02:03
I'd like to be able to host that on our
02:03 - 02:05
website by the time that I get to indiana and
02:05 - 02:06
I think that's easy to do.
02:07 - 02:09
Um and then we will be doing song story interviews
02:10 - 02:15
using these guys assuming that our patents go.
02:16 - 02:18
Um, the direction that allows us to do that we
02:19 - 02:21
can just, you know, throw it out there, see what
02:21 - 02:22
kind of interviews we get.
02:23 - 02:24
Um try out the identity button.
02:25 - 02:29
Um really just kind of tuning in, um planning that
02:29 - 02:29
kind of good stuff.
02:31 - 02:35
All right following that theoretically we have a presence at
02:35 - 02:38
Lollapalooza or given an email that just came in a
02:38 - 02:39
few minutes ago.
02:39 - 02:40
We'll see if that's the case if we're going to
02:40 - 02:41
do something else.
02:41 - 02:43
Um, Lollapalooza, I see the purpose.
02:43 - 02:47
They're really just starting to reach out network, talk to
02:47 - 02:48
people at music festivals.
02:49 - 02:52
Um, have the questionnaire, have the N.
02:52 - 02:52
D. A.
02:52 - 02:53
S. Have the identity button.
02:54 - 02:59
Um, and the goal would be to hopefully also have
03:00 - 03:04
um the closed beta beat one on our our our
03:04 - 03:06
tablets. Um Excuse me.
03:06 - 03:07
So it will be on our tablets.
03:08 - 03:11
Um if we're having a conversation with someone that's meaningful
03:11 - 03:13
and they want to check out what we're doing, we
03:13 - 03:15
do it, but we're not going out there to market,
03:16 - 03:17
we don't want to make anybody upset.
03:18 - 03:20
Um This would just be something, you know, as we
03:20 - 03:22
network as we talk about people out, talk with people
03:22 - 03:23
outside the festival.
03:23 - 03:26
Um really just kind of getting our feet wet.
03:27 - 03:29
Um getting back out there into the world, all of
03:29 - 03:32
that good stuff continuing to plan for what's to come.
03:33 - 03:34
I promise this is going to get a little bit
03:34 - 03:35
more interesting.
03:37 - 03:40
Alright. The next thing that happens is we get to
03:40 - 03:42
Los Angeles on August five.
03:42 - 03:43
I know that Tina and her son will have plenty
03:44 - 03:44
of things to do.
03:45 - 03:50
I've already um lined up my friends Patricia, my friend
03:50 - 03:52
Patricia and my cousin Alyssa and I think we can
03:52 - 03:54
find some more people to join us.
03:55 - 03:59
Um uh as we do some street interviews by this
03:59 - 04:02
point I'd like to have guitar picks and the topics
04:02 - 04:03
can have a Q.
04:03 - 04:06
R. Code that is unique to whoever is giving the
04:06 - 04:09
QR code out so that we can actually track progress.
04:10 - 04:13
Who is getting the most scans based off of who
04:13 - 04:14
is getting the most hits to their link.
04:15 - 04:19
Um And the link actually takes someone to an invite
04:20 - 04:22
to what's going to be our next step, which is
04:23 - 04:24
the close beta launch party.
04:24 - 04:27
Um and it also takes them to fill out the
04:27 - 04:30
questionnaire which is their ticket into the closed beta launch
04:31 - 04:36
party. So basically what this looks like is myself, jake
04:36 - 04:37
Patricia Alyssa.
04:38 - 04:41
Whoever else comes with us, that's game and wants to
04:41 - 04:41
try it.
04:42 - 04:44
We go out somewhere that's kind of a poppin area.
04:44 - 04:47
We walk up to someone, um, I would love to
04:47 - 04:50
have like a gold microphone by the way, like bluetooth,
04:50 - 04:51
that's a total of side.
04:51 - 04:54
Um, and we say, hey, would you like to talk
04:54 - 04:54
about music?
04:56 - 04:58
And we go through song story questions.
04:59 - 05:00
Maybe we listen to music together on headphones.
05:01 - 05:05
We basically form a bond in a connection with that
05:05 - 05:10
person and see um, you know, from that, if they're
05:11 - 05:13
interested in coming to the launch party and there we
05:13 - 05:16
go. We're starting to drum up some social media.
05:16 - 05:19
This is really where we are flushing out our social
05:19 - 05:21
media. We're doing some tic Tac's.
05:21 - 05:23
Um, we're talking about our closed beta launch.
05:24 - 05:27
This is kind of where um, we're really sharing out
05:28 - 05:29
into the world in a bigger way.
05:29 - 05:30
So this is exciting.
05:31 - 05:35
Now, moving on to the end of our trip, we
05:35 - 05:39
have our closed beta launch party, our opening act, theoretically.
05:40 - 05:44
This maybe at Lance fastest club open to other suggestions
05:44 - 05:49
there. This is the first time anyone can download the
05:49 - 05:52
closed beta application to their phones.
05:54 - 05:57
Okay. And so what's great about this is that, you
05:57 - 06:00
know, We should have hopefully gone through the beat one
06:01 - 06:03
mark. So you'll know what I'm talking about there.
06:04 - 06:08
Um, I want to try to speed up this because
06:08 - 06:09
I'm noticing I'm late for our meeting.
06:10 - 06:15
Okay, let me speed up so lots of cool stuff
06:15 - 06:16
we can do with this closed beta.
06:17 - 06:18
The most important thing is that you can see the
06:18 - 06:20
number of people you match with, but that's all.
06:21 - 06:24
And because we are literally only going to allow people
06:25 - 06:27
to match from within that event, it will be really
06:27 - 06:29
interesting to see what kind of matches are there.
06:30 - 06:32
Then, from the back end we could have, you know,
06:32 - 06:34
West on his laptop, doing console commands.
06:36 - 06:38
Do you figure out who's matching with you or, you
06:38 - 06:40
know, whatever it takes to great matches that we then
06:40 - 06:43
introduce those people right then and there we shine spotlights
06:43 - 06:45
on them, you know, whatever we want to do to
06:45 - 06:49
really liven up kind of this experience, if all of
06:49 - 06:53
that is going well, if our launch party has like
06:53 - 06:56
buzz and people are showing up and everyone loves it,
06:56 - 07:01
so assuming success, we dr we, we should hopefully know
07:02 - 07:04
this before the actual launch party and we can pull
07:04 - 07:09
the trigger, potentially purchase the bus, the creamsicle flexible bus
07:09 - 07:12
and drive it up to the party, which would be
07:12 - 07:13
huge. It would be a total surprise.
07:13 - 07:14
No one would know about it.
07:15 - 07:18
Um, if we could get some musician of, you know,
07:19 - 07:22
any kind of notoriety to come out of the bus
07:22 - 07:25
and play a small, little private set, that would be
07:25 - 07:26
amazing as a potential.
07:27 - 07:31
Um, but otherwise basically, we pull up the bus and
07:31 - 07:31
we announce our tour.
07:33 - 07:35
So what the tour is going to be is, um,
07:36 - 07:38
we're going to go down, I think that I haven't
07:39 - 07:43
written, Okay, There we go.
07:45 - 07:47
Then we announced our seven tour.
07:48 - 07:51
Uh, I'd like to actually have tour posters and an
07:51 - 07:54
idea of kind of, even if it's, you know, three
07:55 - 07:59
cities going down south or up north, it depends on
07:59 - 08:01
when we want to schedule this tour.
08:01 - 08:04
If you go up north, um, we could do it
08:04 - 08:07
through the rest of the summer, Lots of options there.
08:08 - 08:10
Um, but we can start with just a few events
08:10 - 08:13
and always announced new events as we continue to plan
08:14 - 08:16
and announcing the tour doesn't mean we have to go
08:16 - 08:17
on it right away.
08:17 - 08:20
In fact, the next thing that we do is we
08:20 - 08:23
go on our road trip bringing the bus back to
08:23 - 08:27
colorado so we can finish restoring it and renovating it,
08:27 - 08:30
potentially finished converting my bus, if it makes sense at
08:30 - 08:30
that point.
08:32 - 08:37
Um, continuing to record video to develop the application.
08:38 - 08:41
Um, hopefully at some point we get word that where
08:41 - 08:43
you've signed a deal with one of the labels that's
08:43 - 08:45
more press, like all of these things can be press
08:45 - 08:48
releases as well and, and super big news on top
08:48 - 08:51
of just a very small app experience.
08:52 - 08:54
We can also be releasing questions over time.
08:57 - 08:58
Moving on.
08:58 - 09:01
We actually head out on our tour and I do
09:02 - 09:02
have notes.
09:02 - 09:03
So, I'm just gonna get through this.
09:05 - 09:12
This is all right, All right, just on my notes.
09:12 - 09:13
I want to hop back in really quick.
09:14 - 09:17
Um, So what happens on the Southern tour is we
09:19 - 09:20
have the various events.
09:21 - 09:22
People sign up to be on the wait list prior
09:23 - 09:25
to us coming near to them near to their city.
09:26 - 09:33
Um, They can, yes, yeah, yeah, on this one.
09:33 - 09:35
So they can come to the party once there at
09:35 - 09:35
the party.
09:36 - 09:38
They can download the app, only those set number of
09:38 - 09:41
people. Um, and we can see how many matches are
09:41 - 09:43
there and how many matches were all throughout the tour.
09:44 - 09:46
So what's great about this is that the people who
09:47 - 09:50
are earlier in the tour can actually watch as we
09:50 - 09:53
continue to tour and their numbers continue to go up.
09:53 - 09:54
So that could be really fun.
09:57 - 10:00
Lots of social media content Along the way, we kind
10:00 - 10:05
of know how this would go assuming success.
10:07 - 10:10
This leads up to the Sound Check Music Festival in
10:10 - 10:11
Columbia City.
10:12 - 10:14
I think that we could do this at a variety
10:14 - 10:14
of scales.
10:15 - 10:16
It could be very smaller, it could be bigger.
10:17 - 10:20
I'd love to see, um, us be able to put
10:21 - 10:23
a pop up bed and breakfast and pop up recording
10:23 - 10:24
studio in Tina's office.
10:25 - 10:28
Um, put a pop up like little kind of open
10:29 - 10:30
mic night style.
10:31 - 10:36
Um, like uh, one of those calls, yeah, basically do
10:36 - 10:38
open mic nights in Tina's store below.
10:38 - 10:43
Um, we could put a boho kind of red carpet
10:44 - 10:47
through the park in her alleyway that looks straight up
10:47 - 10:48
to the courthouse.
10:48 - 10:50
Lots of really cool photogenic things.
10:51 - 10:53
And it would be supported by this long tour.
10:54 - 10:56
This anticipation, there's lots of networking.
10:56 - 11:01
So I think again, assuming success that we get there.
11:02 - 11:06
Um, you know, if we get there, it's because there
11:06 - 11:09
was a reason and it was helpful for us to
11:09 - 11:11
get there and I think that we can do this
11:11 - 11:15
at a much cheaper, faster way just through partnering with
11:15 - 11:16
the city.
11:16 - 11:18
Um, we could do this at one of the last
11:18 - 11:21
weekends of the farmers market and have the farmers market
11:21 - 11:25
actually be there during the quote unquote festival and basically
11:26 - 11:28
be like part of our vendors and, you know, a
11:28 - 11:29
lot of cool ways.
11:29 - 11:33
I think that you could leverage your connections in the
11:33 - 11:36
city if you so choose um, to work with some
11:36 - 11:38
of the other stores on Main Street and things like
11:38 - 11:39
that, so everyone can kind of participate.
11:46 - 11:46
All right.
11:47 - 11:51
So assuming success assuming that festival goes very well.
11:52 - 11:53
We launched the next tour.
11:54 - 11:57
Um, we'll go a different area and hit different cities.
11:58 - 11:59
So if we did Southern, we'll do Northern.
11:59 - 12:01
If we did Northern multi Southern, you get the idea,
12:02 - 12:04
But what we're going to be doing here at this
12:04 - 12:10
launch is um, we, yes, so we will be going
12:11 - 12:14
to our targeted music cities and doing the launch in
12:14 - 12:18
the full city to the closed beta without matching.
12:19 - 12:20
Without like full matching and messaging.
12:21 - 12:23
So at this point you can add song story questions
12:24 - 12:25
and you can watch your numbers go up in that
12:25 - 12:27
city again, I know that, you know, we want to
12:27 - 12:29
really get to the matching, but we'll do a lot
12:29 - 12:33
of that through like events where we will invite to
12:33 - 12:36
people who match and, you know, kind of film them
12:36 - 12:39
meeting out of the event or um, you know, you
12:39 - 12:43
can enter and maybe you could get tickets with you
12:43 - 12:45
and your song mate you haven't met yet.
12:45 - 12:47
Kind of like a blind date sort of thing is
12:47 - 12:50
what I'm thinking, but in any way, um people will
12:50 - 12:53
be able to input their song story in that city
12:53 - 12:55
but not see who they're matching with, They'll see how
12:56 - 12:56
many people can match with.
12:57 - 13:00
Um and again, the real excitement is that we're starting
13:01 - 13:03
to build an influence there following a social following that
13:03 - 13:06
wants to kind of see this story and wants to
13:06 - 13:08
see the human stories along the way.
13:08 - 13:10
If you haven't heard of humans of new york, that's
13:10 - 13:11
kind of wearing curtains, all of this.
13:12 - 13:14
Um but yeah, so we go on our next tour
13:15 - 13:20
back to California, um, assuming success, we can set some
13:20 - 13:23
of our adventures into like music video format with song
13:23 - 13:26
story questions that were prominent throughout the way we can
13:26 - 13:31
have people contribute, like their road trip playlists and we
13:31 - 13:34
listen to people's road trip playlists or the, you know,
13:34 - 13:37
the song story question answers for that question as we
13:38 - 13:40
go, lots of ways we can continue to connect with
13:40 - 13:40
our following.
13:41 - 13:43
Um, even while we're working on the app in the
13:43 - 13:44
back end.
13:44 - 13:50
Okay, so assume success, we get back to Hollywood and
13:51 - 13:54
we do a Hollywood film premiere at this point.
13:55 - 13:57
We would expect to see a big, big following.
13:58 - 14:01
People will have taken notice at this point, or we
14:01 - 14:03
won't probably do something like this.
14:04 - 14:06
This is again assuming success.
14:07 - 14:11
Um, so, real fun event we can do there and
14:12 - 14:16
what this does is we now do an open beta
14:17 - 14:20
so that the whole United States, it's still, you can
14:20 - 14:23
only answer song story questions and see the match number,
14:24 - 14:25
that's all that it is.
14:27 - 14:28
But everybody can do it.
14:29 - 14:31
And again, people, we want this to look like, like
14:32 - 14:32
a lot of number.
14:33 - 14:35
For some reason, people are just going to obsess over.
14:36 - 14:38
Um, the other big thing that we're going to do
14:38 - 14:43
here is we're going to announce, um, if it's a
14:43 - 14:47
concept that, that wins out through testing to build collective
14:48 - 14:50
song stories or radio stations built off of two or
14:50 - 14:53
more peoples song stories, um, we can announce that Feast
14:53 - 14:58
future and we can announce, um, record breaking biggest wave
14:59 - 14:59
wave across.
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