Date Delights

II
by Izzaa Ishrat Khan1 view·Updated Apr 18, 2023
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  1. Hi there.
  2. This is our pitch for Nestle from the team of Date delights for
  3. the seventh season of the D ID I project design Space program.
  4. So without waiting any longer, let's begin with the prototypes.
  5. The following slides will illustrate the prototypes
  6. for our product for both the product,
  7. the snacks plus the dip itself and the packaging.
  8. First up, we have the product prototype.
  9. This consists of the date cookies, the dick protein bars and the di dip.
  10. Next, we have a packaging prototype.
  11. This is the packaging of our product and we will
  12. look into more detail about the packaging throughout the video.
  13. Next, we have the products, final recipes.
  14. Um We look through the product, final recipes all together as a team.
  15. Um So the next following sides will showcase each recipe for
  16. each of our food products and our product as a whole.
  17. So first up, we have the cookie recipe you can read as follows.
  18. Next, we have the protein bar recipe. You can skim through this.
  19. And lastly, we have the Date Dip recipe. You can also read as follows.
  20. Some more information highlighting about our recipes is written on the
  21. left hand side of the screen if you wish to read
  22. next, we have the product features.
  23. The product feature includes the nutritional values and the nutri score.
  24. As well as the allergens and the target audience.
  25. On the left hand side of the screen,
  26. we have the nutritional values and the nutri score for cookies.
  27. You can skim through this. If you like.
  28. As you can see, the nutri score for the cookies is d
  29. moving on to the nutritional values in the nutri score for the protein bars.
  30. And for the date dips,
  31. the nutri score for the protein bars is B and the nutrient score for the date dip is A.
  32. Next up, we have the allergens for the protein bars and for the cookies,
  33. um we have in total four allergens for the protein bars
  34. and for the allergens of cookies we also have in total four.
  35. Next up is the allergens for the date dip.
  36. Um Unlike the cookies and the protein bars, there are only two allergens um
  37. in the date dip.
  38. Next, we have the target audience. You can also skim through this if you like
  39. moving on.
  40. Um We also have the product identity that we would like to mention.
  41. Um This uh this includes the logo, the color pilot and the packaging.
  42. The logo,
  43. the logo of data lights includes a graphic of a date tree
  44. in the middle to signify the use of our primary ingredient dates.
  45. The logo is down below.
  46. Next, we have the color palette.
  47. We included the use of both colors that are popular in the Meaner region such as red,
  48. green, gold and black.
  49. The reason behind our chosen color palette is
  50. that these colors are often associated with prosperity,
  51. good fortune and luxury and that is how we see the Meaner region.
  52. And for the packaging
  53. um in the beginning of the development of data lights who wish to
  54. use sustainable materials that are eco-friendly and
  55. biodegradable such as recyclable metal tins,
  56. plant-based plastics, recyclable paper boxes, or even biodegradable polymers,
  57. you can also read as follows.
  58. And lastly, we have the product pitch.
  59. Uh these slides will present to you how our product is creative, feasible,
  60. original and flexible.
  61. Starting off with creativity and originality.
  62. We believe that through the use of our design,
  63. innovative packaging and presentation is key for the
  64. contribution to creativity and originality as that.
  65. It includes our imagination and that depicts its authenticity.
  66. We were also given a unique problem which gave us the
  67. opportunity of solving it and having to meet a specific need.
  68. In our scenario,
  69. it was inclusivity of using a date as a primary ingredient in our product.
  70. It met the needs in a new and innovative way.
  71. We had also added a new spin on various traditional products too such as the cookies,
  72. protein bars and a sauce dip
  73. for the flexibility and feasibility.
  74. As a team,
  75. we would want to sell it at the rate of approximately 24 to 24.99 their homes.
  76. We have also seen that Nestle cereals.
  77. One of their many Verna products is sold here in the UAE with prices ranging from
  78. 17 to 22 of their homes for which only covers one product as a whole.
  79. However, our product has two products in one,
  80. I believe it should be affordable and worth the price but not
  81. uh
  82. also very valued,
  83. although not too far off with the average pricings of the products of Nestle.
  84. We also took into consideration of the pricing strategies
  85. that will play a role alongside of our product.
  86. We noticed that Nestle follows a price skimming uh pricing
  87. strategy which we wish to see with our product as
  88. well once it approaches success in the market and see
  89. how the market evolves parallel of the target audience too.
  90. And that is it for our pitch? Um For Nestle. Thank you so much for listening.