LinkedIn Workshop Video Summer 2020

Hi. My name's on your Grossman and director of global

outreach era for Clue Lawn L M Program.

I'm gonna talk a little bit about linked in.

So just some real quick basics about linked in it

is a free service.

Some people want to know if you should use the

premium paid version.

It's mainly used by recruiters.

Since you're not a recruiter, you don't really need to

use it.

But if you're in the middle of an active job

search, it could be helpful.

So do your research figure out if that makes sense

for you, who is using LinkedIn?

As of the last time that I updated this data

December 2018 a lot.

A lot of people in a lot of places are

using Lincoln, really, especially in the United States.

It's pretty much a given that all professionals will have

a linked in page Um, so that is why we're

doing this.

We recommend that you create 12 sometimes called Facebook for

professionals, so it's all built around connections, entrusted connections.

But it also shows a snapshot of your professional life

who you know.

It's a great way to organize all your contacts in

one place, so you don't have that random stack of

business cards.

You keep losing and you forget who those people are,

Um, and it conveyed.

Good for whether you have an active job search going

or if you're just using it in a passive way.

Who is your audience?

Arlington. Very important to keep in mind when you're building

your profile.

It could be your current clients.

Future clients.

Colleen's your future colleagues, your classmates who are also potentially

future clients and colleagues, your professors and recruiters.

So a lot of people out there, uh, we're all

potentially interested in who you are as a professional.

So let's get into some tips.

Social want Social networking is networking.

Do you want to keep it professional and take charge

of your online identity?

Alright, so I've run.

Raise your hand.

Who has a profile?

Me. If you don't have one, you can build it

right now, um or, you know, build it later and

continue to listen to this.

Um, one thing to think about is considered which email

address you want linked in requests and messages to be

sent. If you're using a work email address, that might

be a little exposing.

You also might be changing your job at some point,

and then you won't have all of those connection requests.

You'll have to remember to switch a different email address

in there but the personal one.

Make sure that you're checking it for non personal work

reasons. You also think Consider your profiles.

Privacy settings.

There's a setting that says all connections get all updates.

Any edits you make to your profile, though, Got enough

day? Um, there's also a setting where you can decide

if you want people to see that you have looked

at their profile.

So should you be a professional stalker or not?

You know, maybe people will know.

Maybe they won't know.

Another thing that's important is the language or profile is

in. If you are doing an active job search in

the United States, your profile should be in English.

Um, if you're predominantly using your profile in a different

country, it should be in the language of that country.

Um, I can't tell you how many times I get

linked in requests that are in a different language, and

I know and love all of you and know that

you all are from all different interesting countries.

So I'm not surprised by seeing that, but somebody who

might be a presenter might see a LinkedIn request.

That's in a language.

They don't speak, and they'll just delete it right away.

Assuming it was a mistake and not realize that it's

actually you who wants to connect with, um, S O

make sure that you change the language of your profile

if you're using it in an English speaking country.

So what to do list for a compelling profile?

You want to include a professional photograph, Anything will do.

I trust you to know what is professional looking, what

is not, um, you can also craft a headline that

summarizes your profile in 10 words or less.

This is a really good, snappy way.

I'm sure you've seen lots of people out there have

really great headings.

Just copy them copied the one that you think really

describes. Well, what you're doing, what you're looking for swap

different words around.

There's no need to make this up from scratch.

Their in an active job search.

You can say active job search if you're current.

L M student at Berkeley Law, you can say l

m student at Berkeley law, whatever you want.

Another great thing to do is use keywords that are

important to your practice area throughout your profile so that

if you are hoping that it recruits are, sees your

profile, they are searching for certain keywords.

So the more you use those t words, the easier

you'll be able to be found by them.

Um, and you should strive for a narrative format.

So tell the story of your professional timeline.

It's a story.

It's not jumping from here to there.

People want to see kind of the arc of where

you've been going in your career.

Up till now, Um, the more complete your profile is

the higher search engine optimization your page will have, which

means easier and faster will come up with somebody searching

for somebody with your name.

Um, you also want to make sure that you make

your profile public so it can be found, um, and

also claim a unique you are l.

Then you can also use it on your resume or

CV. If you want some people like doing that, what

makes a great profile?

Well, it should be an engaging story that tells who

you are, who you know and also what you can

offer as a professional.

Um, but one thing that's important is when you're describing

your different positions, your past jobs, your current job think

about how specific you want to be.

If you're very, very narrowly specific, some people might think,

Oh, that's all you can do just this one narrow

path and then they might lock you out of varied

opportunities. If you're too vague, you just say I'm a

lawyer. Well, there are lots of lawyers out there, and

maybe people won't really find you because you're not being

specific enough about what it could offer.

So think about where you are in your job search

of what you might want to provide on your linked

in profile.

It's also a great way to provide further contacts to

your resume.

Their nope.

Age limits, right?

Just one long scroll Dulic it too long of a

scroll. That could be a problem, but you've been frustrated

or horrified by the fact that a US style resumes

just one page loan while linked in profile could be

a really great place to put all of that context

back in all of that information that somebody made you

take out on, and it could be a great opportunity

to really fully explain what you've done.

One important piece, though it should be as current as

your resume.

No conflicting data.

What some employers will do when they get an application

from you is they'll immediately Google you and it.

They'll find your linked in profile because there's great search

engine optimization.

Andi, if you're even off by a month or two

about, ah, a certain job that you've had, they'll notice

that that might become a problem.

Now. It doesn't mean that everything needs to be the

exact same.

You can remove certain opportunities altogether.

It just can't conflict.

You can't have Ah, Stevie and a linked in profile

that say you were working in two different jobs during

the same timeframe.

That would be quite a problem, but you can skip

something on your short resume and add that into your

linked in profile.

That's fine.

Tip two.

How will you use LinkedIn?

Let your goals be your guide.

So your goals include a lot of different things you

could right now just be using it to maintain a

professional online presence, and that's it.

But you could be enhancing your network going out there

making new connections, building up your professional contact list.

Um, or you could also be in an active job

search and being conducting informational interviews.

There's difference between active use of lengthen and passive use.

A number of things were the same, no matter how

you're using it, which means ah, complete, relevant and up

to date profile.

It does maintain a professional image online, so it's important

to keep in mind.

Um, but in one, you're actively going out there requesting

new connections, groups and the other one.

You're just waiting to be found, and you preserve that

opportunity for active use later.

It's all about connections, so who, you know, can be

as important as what you know.

LinkedIn is centered around connections.

They are visible on your profile, and they also reflect

on you as a professional.

Um, most likely, your connections are the path to your

next job, so meaningful connections are more important than tons

and tons of connections.

So you should really think with every person that you

connect with advocate for you and would you advocate for

them as a professional?

Dancers? No, You might not want them as a connection

because it's not a numbers game.

The answer is yes.

Awesome. Go ahead.

Connections work with degrees of separation.

So your first here, you'll see a little number first

in Lincoln.

Those your direct connections, second tier connections of your connections.

30 year, the connections of your second tier connections.

So with the power of mass, you see that, um,

your number of connections really grow by a lot.

Even if you If you start with 579 1st year

connections, you'll end up with over nine million total possible

connections on LinkedIn.

Quite large.

So building a professional network choose wisely.

It is not a numbers game.

You can build your connections right now.

So fellow students, alumni, professors from Berkeley, great places to

start people you meet at professional association events past, and

current supervisors and co workers go crazy at the mall.

Importantly, use a customized message.

Remind them of how they know you.

This happened to me a bunch, um, and it's just

anonymous message, and if I didn't immediately remember meeting that

person because it happened maybe five minutes ago.

I might not want to choose to accept that connection.

Remind them of how they met you.

We met at this event.

We are both alumni of Berkeley law.

Whatever the case may be, and then request a connection

much, much higher rate of accepting if you do that.

And remember, this is an ongoing process for the rest

of your career.

So you could do a big blast right now.

But keep it in mind for later.

As you meet, new people continue to add them on

linked in Tip four groups.

What are groups?

Groups are well, they're groups, but they enable you to

view the profiles of other group members and contact them

directly, so can kind of circumvent some privacy settings, which

can be really helpful.

Many group pages also have discussion boards and job postings.

Um, you also want to make your group visible on

your own profile.

So when people look at your profile, they see ah

ha there a member of this group and then they

will be impressed.

Um, so good suggestions.

Alumni groups, practice area groups, professional groups representing your offline

affiliations. Those are all good things to start searching for

and adding, So practice right now if you search for

University of California comma Berkeley Hyphen School of Law, this

is how you confined Berkeley law.

Connect with your classmates right now.

Join Berkeley affiliated groups for L M centers.

Otherwise Reference Berkeley Longer professional profile headline Describe what you're

studying at Berkeley law in your profile, but another tip.

Don't limit yourself to the Lincoln Jobs database.

Search for people working where you want to work and

follow companies where you want to work, so other uses.

For Lincoln, you can follow companies a little follow button.

View the profiles of company employees.

Learn about news and what's going on with them.

Um, and then you can see if you're connected already

to people who work at that organization.

This is really, really great for preparing for interviews.

You can read the background in the job history of

the people who will be interviewing you, Um, and also

helpful for job seeking.

You can click on the jobs tab, and then sometimes

they'll have all of their job posted, and you can

look directly there.

So here's an example.

His arrows or kind of tiny.

But there's an example of DeLay Piper's group page, all

different links to all different helpful things.

So once you've taken control of your online content, you

can take control of your job search as well.

The Reality of job Search for sophisticated lawyers like you,

it's really about generating your own opportunities and networking toe.

Uncover hidden jobs so Lincoln could be a really great

tool for that.

So tip six take it off line.

Critical skills for any lawyer are self awareness.

So how do you describe yourself?

What knowledge, skills and advantages do highlight.

You also want to make sure your profile organized.

You guide the reader and from, you know, present your

background in the way that's easy to follow.

It should be.

Deliberations seem like you're just kind of jumping around like

crazy and mentioning all sorts of random things.

Um, and then also you want to show people that

you have attention to detail, important skill For a lawyer,

your profile is complete.

Clearly written an error free and do keep in mind

offline. Networking rules apply Also toe online networking, so always

be courteous and polite, expressing interest in the target contacts

background as an end experience.

Don't expect an immediate response or overburden a first here

contact with numerous introduction requests.

You want to really?

You know, think how you would feel in that situation.

Express gratitude for any assistance always.

And when you're cold calling so requesting to connect with

somebody who you don't know directly explain your commonality that

will help cement that andan.

Nurture and build your relationship so that new contacts become

a trusted ally before you seek their assistance and those

earlier tips for linked in.

So go ahead, build your profile.

Connect with me, your professors, your classmates have a flurry

of connections.

Um and, ah, good luck on your job search and

your use of linked in And, of course, as always,

let us know if you have any questions.

LinkedIn Workshop Video Summer 2020

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