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Untitled
MV
by
Michael Van Airsdale
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Updated May 20, 2022
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Chapters
00:00
Chapter 1
00:29
Chapter 2
00:52
Chapter 3
01:12
Chapter 4
01:52
Chapter 5
02:09
Chapter 6
02:26
Chapter 7
02:42
Chapter 8
03:10
Chapter 9
03:36
Chapter 10
04:13
Chapter 11
04:36
Chapter 12
Audio Transcript
Auto-generated
00:01 - 00:03
Hello. I am Mike from Mike's media design.
00:03 - 00:05
I am an entrepreneur in media design,
00:05 - 00:09
creating electronic and print ready branding materials like logos, posters,
00:09 - 00:11
business cards and social media design.
00:11 - 00:14
I like to bring elements of personalization and collaboration
00:14 - 00:17
with local business to really make them shine.
00:17 - 00:19
My ultimate goal is to see all the businesses
00:19 - 00:23
that that I invest my time and effort into succeed
00:23 - 00:27
here. On the first slide we have the current banner that we are working with
00:27 - 00:31
and if you move on to the next slide we have
00:31 - 00:35
the current business card with all the necessary information on the
00:35 - 00:39
front like the phone number and location as well as other
00:39 - 00:41
ways to connect with the business on the back side,
00:41 - 00:43
whether it be a professional or something more
00:43 - 00:46
casual like linkedin or instagram as well as
00:46 - 00:49
a QR code that links directly to the
00:49 - 00:52
website for quick and easy access and communication.
00:53 - 00:57
Now when it comes to social media they're like I
00:57 - 00:59
said there as you saw on the business card,
00:59 - 01:02
there are of course a plethora of ways to connect with the business.
01:02 - 01:03
Additionally,
01:03 - 01:07
there is the blog that I have that highlights my journey as
01:07 - 01:11
a graphic designer from where I started to where I am now.
01:12 - 01:14
Now the main problem in the graphic design
01:14 - 01:18
industry that has been noted is that small businesses
01:18 - 01:21
don't understand the value of good graphic design
01:21 - 01:23
and how it can really enhance their appearance.
01:23 - 01:29
Now in my own research has shown that the the appearance of quality designs is
01:29 - 01:33
a deciding factor in whether or not someone will purchase from that said company,
01:33 - 01:36
it would have even gone so far to be said
01:36 - 01:38
that people wouldn't even purchase products from a company that
01:38 - 01:42
don't have an established website or an active social media
01:42 - 01:46
because they didn't think it was a legitimate business.
01:46 - 01:47
Additionally,
01:47 - 01:50
there are also so many small businesses that
01:50 - 01:53
just can't afford a good graphic designer.
01:54 - 01:55
Now
01:55 - 01:57
this is where my services come in,
01:58 - 02:02
I like to offer bundles that help any company get everything
02:02 - 02:05
they need for a modern business with a fair price.
02:05 - 02:09
Now you don't necessarily have to get all of these services bundled.
02:09 - 02:13
For example, you can still do individual products.
02:13 - 02:17
These individual products include stuff like package design,
02:17 - 02:23
infographics as well as stuff like posters as seen here on the right
02:23 - 02:27
now, if you actually did decide to bundle when you do that,
02:27 - 02:31
you can get a complete logo design as well as the implementation of
02:31 - 02:35
that design into your social media as seen here on the left,
02:35 - 02:38
as well as business cards and other products
02:38 - 02:41
like event posters to highlight the company.
02:41 - 02:42
Now
02:43 - 02:46
as expected, I make money through each completed project
02:47 - 02:52
and through this like my business maintains communication with the client
02:52 - 02:56
constantly after the initial consultation as well as a Midway consultation
02:56 - 03:00
so I can fully collaborate and customize the product along the
03:00 - 03:05
way to make their the customers dreams really become a reality
03:05 - 03:08
and that's where my values come in of innovation,
03:08 - 03:10
collaboration and customization.
03:11 - 03:11
Now
03:12 - 03:16
moving on with my sales strategy, I've actually currently targeted,
03:16 - 03:19
I've cornered like a niche market of local businesses
03:19 - 03:24
that so collectibles trading cards as well as memorabilia.
03:24 - 03:25
Additionally,
03:25 - 03:27
I also searched for companies that have started up
03:27 - 03:30
within the past two years and with these companies,
03:30 - 03:33
I'm also trying to help them grow and get
03:33 - 03:36
their name out there just like I am doing myself
03:37 - 03:41
now when facing the competition there of course,
03:41 - 03:45
your standard large independent companies with these companies,
03:45 - 03:50
they have lots of capital, lots of funds for advertisement and they really have,
03:50 - 03:52
they really can get their name out there.
03:52 - 03:55
There's also local graphic designers and these graphic designers
03:55 - 03:59
could potentially have already an established name in the community
03:59 - 04:05
as well as chain stores now as any typical chain store is they have
04:05 - 04:07
like a recognizable logo that people might
04:07 - 04:09
already have a positive association with.
04:09 - 04:13
So there's a large range of competition that I have to compete with currently
04:14 - 04:16
and when it comes down to the nitty
04:16 - 04:18
gritty and we're talking about the financials here,
04:18 - 04:22
there is my cost of service when bundled as well as my cost per unit.
04:22 - 04:27
Also, there is the initial startup cost to consider fortunately for me,
04:27 - 04:28
I already have the necessary equipment,
04:28 - 04:31
so no extra capital is required for me currently
04:31 - 04:36
And my break even point right now is about 28 units per month.
04:37 - 04:40
Now I've just completed my degree in design and I've
04:40 - 04:47
already tackled multiple clients and this business is completely feasible.
04:47 - 04:47
And as a startup,
04:47 - 04:51
I've already covered the initial start up costs and there was
04:51 - 04:53
already proof that this niche market I have that I've cornered,
04:53 - 04:56
needs my services.
04:56 - 04:58
So thank you so much for coming to my booth
04:58 - 05:01
and have an absolutely wonderful rest of your day.
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