Untitled

MV
by Michael Van Airsdale6 views·Updated May 20, 2022

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Audio TranscriptAuto-generated

  1. Hello. I am Mike from Mike's media design.
  2. I am an entrepreneur in media design,
  3. creating electronic and print ready branding materials like logos, posters,
  4. business cards and social media design.
  5. I like to bring elements of personalization and collaboration
  6. with local business to really make them shine.
  7. My ultimate goal is to see all the businesses
  8. that that I invest my time and effort into succeed
  9. here. On the first slide we have the current banner that we are working with
  10. and if you move on to the next slide we have
  11. the current business card with all the necessary information on the
  12. front like the phone number and location as well as other
  13. ways to connect with the business on the back side,
  14. whether it be a professional or something more
  15. casual like linkedin or instagram as well as
  16. a QR code that links directly to the
  17. website for quick and easy access and communication.
  18. Now when it comes to social media they're like I
  19. said there as you saw on the business card,
  20. there are of course a plethora of ways to connect with the business.
  21. Additionally,
  22. there is the blog that I have that highlights my journey as
  23. a graphic designer from where I started to where I am now.
  24. Now the main problem in the graphic design
  25. industry that has been noted is that small businesses
  26. don't understand the value of good graphic design
  27. and how it can really enhance their appearance.
  28. Now in my own research has shown that the the appearance of quality designs is
  29. a deciding factor in whether or not someone will purchase from that said company,
  30. it would have even gone so far to be said
  31. that people wouldn't even purchase products from a company that
  32. don't have an established website or an active social media
  33. because they didn't think it was a legitimate business.
  34. Additionally,
  35. there are also so many small businesses that
  36. just can't afford a good graphic designer.
  37. Now
  38. this is where my services come in,
  39. I like to offer bundles that help any company get everything
  40. they need for a modern business with a fair price.
  41. Now you don't necessarily have to get all of these services bundled.
  42. For example, you can still do individual products.
  43. These individual products include stuff like package design,
  44. infographics as well as stuff like posters as seen here on the right
  45. now, if you actually did decide to bundle when you do that,
  46. you can get a complete logo design as well as the implementation of
  47. that design into your social media as seen here on the left,
  48. as well as business cards and other products
  49. like event posters to highlight the company.
  50. Now
  51. as expected, I make money through each completed project
  52. and through this like my business maintains communication with the client
  53. constantly after the initial consultation as well as a Midway consultation
  54. so I can fully collaborate and customize the product along the
  55. way to make their the customers dreams really become a reality
  56. and that's where my values come in of innovation,
  57. collaboration and customization.
  58. Now
  59. moving on with my sales strategy, I've actually currently targeted,
  60. I've cornered like a niche market of local businesses
  61. that so collectibles trading cards as well as memorabilia.
  62. Additionally,
  63. I also searched for companies that have started up
  64. within the past two years and with these companies,
  65. I'm also trying to help them grow and get
  66. their name out there just like I am doing myself
  67. now when facing the competition there of course,
  68. your standard large independent companies with these companies,
  69. they have lots of capital, lots of funds for advertisement and they really have,
  70. they really can get their name out there.
  71. There's also local graphic designers and these graphic designers
  72. could potentially have already an established name in the community
  73. as well as chain stores now as any typical chain store is they have
  74. like a recognizable logo that people might
  75. already have a positive association with.
  76. So there's a large range of competition that I have to compete with currently
  77. and when it comes down to the nitty
  78. gritty and we're talking about the financials here,
  79. there is my cost of service when bundled as well as my cost per unit.
  80. Also, there is the initial startup cost to consider fortunately for me,
  81. I already have the necessary equipment,
  82. so no extra capital is required for me currently
  83. And my break even point right now is about 28 units per month.
  84. Now I've just completed my degree in design and I've
  85. already tackled multiple clients and this business is completely feasible.
  86. And as a startup,
  87. I've already covered the initial start up costs and there was
  88. already proof that this niche market I have that I've cornered,
  89. needs my services.
  90. So thank you so much for coming to my booth
  91. and have an absolutely wonderful rest of your day.