Marketing mix the 4P's

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by Robbin van laar4 views·Updated Feb 2, 2021
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  1. Hello, everybody.
  2. My name is Robin and I am going to talk
  3. about the marketing mix.
  4. So, first of all, the products, Mantles is a really
  5. innovative products who makes new types of flavors new types
  6. of scandia, new types of packaging, which I will These
  7. air Some examples you have, like a new flavor makes
  8. them beach new types of candy.
  9. What shown here?
  10. The now mints and new types of packages and these
  11. are gift packages and then mantles in the within the
  12. PLC and Mantle's is a new, turbulent stage compared this
  13. this is compared with competitors.
  14. But we also made a PLC for mantles, for our
  15. for all the products off mantels, because is a really
  16. innovative company.
  17. That doesn't mean that it just in the turbulent stage.
  18. But there are a lot of different stages for all
  19. these different products, and we made it.
  20. We made a PLC with some off these products which
  21. are shown here on then the place mantises, I think,
  22. almost sold everywhere at airports, hotels, supermarkets, kiosk and gas
  23. stations. And they make use of two different distribution channels
  24. which are shown here.
  25. You have three retailer channel on the Wall Sailor Channel
  26. Ah nde.
  27. Within these channels, there are also price differences which are
  28. shown here like this.
  29. The wholesaler channel is much deeper than the retailer channel
  30. and looking furthermore at the price and mental this around
  31. one hero in the Netherlands.
  32. But there were also differences within different countries.
  33. But you can see it is cheaper to buy mantles
  34. in the UK than in the Netherlands.
  35. But compared to competition off Mantle, Mantel's method is way
  36. cheaper, like which can see here it is almost €1
  37. cheaper than Ticktock or Smith.
  38. On any promotion off Mantle's Mantis makes use off a
  39. lot of different promotion strategy.
  40. Piece off course.
  41. They use advertising advertising on billboards, advertising a folders and
  42. advertising on TV commercials.
  43. Ah, nde.
  44. With all these advertising strategies, they make use of slogans.
  45. I think there's a step biggest part off the mantle's
  46. promotion. Um, these air really like you always recognize them.
  47. Everybody knows them.
  48. You have, like the biggest slowly in issues a snow
  49. to mental tze, but also during the covert situation, they
  50. made a new slogan, mantles fresh and shoot behind the
  51. mask, which will, if you will have a lot bigger
  52. target group because everyone iss in this panda manic.
  53. So that's also really smart off Mantle's.
  54. They also make use of sponsorships.
  55. Off course you have in the Netherlands, you have a
  56. YouTube channel called on.
  57. They Make a program called Road Trippers on this program
  58. is sponsored by MY on Mantle's also sponsored the FIFA
  59. World Cup in 2014, and then you have a sales
  60. promotion. They make use of deals with supermarkets which are
  61. shown in this picture, and they also make use of
  62. this place.
  63. And this is a really smart strategy because it really
  64. is the eye catcher.
  65. If you walk in a chaos or a gas station
  66. or supermarket, your city display off mantels, you maybe with
  67. prefer mantles over its mentor in tech back.
  68. So, yeah, that was it.
  69. Thank you all for your attention.