Sound Cloud

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by danielle dunafan3 views·Updated Nov 8, 2021
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Danielle Dunafan Field Lab

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  1. Hi. Okay. So I did my field lab over Soundcloud.
  2. Um, I picked this one because even though it's not, um,
  3. I guess I can't see you either.
  4. I didn't do,
  5. or I start with my students and I asked them like which ones they use the most.
  6. Um, as far as social media and everything.
  7. Um, everyone said either Snapchat instagram or Tiktok,
  8. even though some of them aren't, that took up was not like
  9. a form of media, but I told him it was, um,
  10. but the kids who used SoundCloud felt like very passionate about it.
  11. So I went ahead and picked this one. So
  12. sure.
  13. Um, what is SoundCloud and why is that an important piece of pneumonia?
  14. Um, what it is the place where people can go to create and listen to music.
  15. So their website says, um, it's the most diverse creator community on earth.
  16. Um, I was wondering how accurate this is with Tiktok nowadays, but um,
  17. it definitely has
  18. kind of, it's a lot easier to use. It's a lot more user friendly.
  19. It's cheaper and it's more
  20. interface friendly as far as like phones and apps and other extreme Ng services.
  21. So I do know that it reaches a lot of people who would be
  22. otherwise underrepresented as far as uploading and stuff goes.
  23. Um, so some key features of it. It's free to upload music free to stream.
  24. Uh, there are paid services that you can use.
  25. Um, and I'll talk about those in a little bit, but for the most part,
  26. you can do everything free.
  27. Um,
  28. playlists can connect you with new artist and then the artists of the
  29. abilities to check their listeners and know how their music is doing.
  30. So stats and that kind of thing.
  31. Yes.
  32. Um and so popular because it's easy to use. There's an app and the web based
  33. um you can do everything from your phone,
  34. which I know it's like part of why something of my students,
  35. I get so much because the only
  36. device or technology, if they have as a phone, they don't have
  37. a recording studio or microphones or those kinds of things.
  38. Um so this is like really easy for the
  39. videos and then also Soundcloud rappers are the um
  40. kind of like redefine the genre of rap music. And so we'll talk a little bit more to
  41. mm hmm,
  42. Excuse me.
  43. Um so some history. It started in 2007 but officially launched in 2008.
  44. Um but it all started with kind of the ideas of these two guys. So the main one was Alex
  45. chung, I don't know how to say his name.
  46. Um but he was really passionate about music and creating and so
  47. he created his first album in his room as a teenager.
  48. Um and he realized that it was really difficult not only to produce it but
  49. to get it out and to share with people and he did not like that.
  50. So he went to college um and kind of
  51. studied human computer interaction to see how we use
  52. computers basically as a form of social media and
  53. how we use it to make our lives easier
  54. and get things out to other people.
  55. Um and he created Sangsad after studying
  56. online sociology and meeting with other platform creators
  57. um here to this guy eric, he co founded it.
  58. Um They both actually stepped back from SAm Cloud
  59. um and then both of them are electronic music creators.
  60. Okay.
  61. Mhm.
  62. Okay, that was weird.
  63. Um So how this has evolved is it stayed pretty true to the vision of the creators,
  64. which was basically a place where people who go to
  65. create and share and stream those kinds of things.
  66. Um
  67. But obviously as things grow and get bigger over time they have to change,
  68. so that's what happened.
  69. Um The first thing that changed was the purpose,
  70. so originally it was for just putting single song tracks out
  71. and getting your work online and it wasn't anything big,
  72. it was just like, hey, I recorded this, I put it on,
  73. I want to share um now it's for creating and sharing albums,
  74. podcasts and interviews.
  75. Um Well it like shifted towards that and then even more now um
  76. it's for releasing music in order to reach fame and monetize your work.
  77. So
  78. um the shift there was like,
  79. it went from just songs to people are putting full albums on there.
  80. Um also the money making purpose has changed, obviously it's gotten bigger,
  81. they had to
  82. Hiring people get more code contact like those kinds of things, so that costs money.
  83. Um so originally everything was free streaming and uploading um
  84. than in 2014 they started this thing called on Soundcloud,
  85. which allowed creators to make money off of their work. Um
  86. So basically they could advertise and they were on
  87. Soundcloud and then they could pair with advertisers,
  88. so they got money through the advertisers stuff they paired with
  89. and then SoundCloud company because that was a charged service.
  90. And then in 2017,
  91. Soundcloud go plus um allowed streamers to pay for different features,
  92. like skipping selecting songs, um
  93. Not having to have everything on shuffle those kinds of
  94. things that are pretty standard across all music streaming sites.
  95. Um And then now different plans are available for content creators,
  96. including upload hours and data tools,
  97. so it just kind of depends on what you're doing,
  98. but there still are free options um it just
  99. depends on like how serious you get about it.
  100. So
  101. okay, so influencers who kind of pioneered SoundCloud,
  102. um there was this guy xxx temptation um he started on SoundCloud in 2013
  103. and his thing was that he
  104. got big on SoundCloud and then signed and became,
  105. I really had a record deal after that, so everything that he did originally,
  106. it was kind of self made on Soundcloud.
  107. Um So he started on
  108. In 2013,
  109. he was one of the first soundcloud rappers with
  110. female rap and the lo fi kind of sounds.
  111. So he helped kind of change that music genre.
  112. Um his first album was released in 2017 and then he was killed in 2018.
  113. So here's a picture of him and then also I've included
  114. I guess because he is no longer with us, he does not have a SoundCloud account,
  115. but here's a playlist that someone has made right here of his work.
  116. Mhm.
  117. Yeah.
  118. Um The next one that I wanted to touch on was the little Hussey.
  119. Um So he started his own sound on Sound cloud.
  120. Um He drew on both like emo rap and like Atlanta trap.
  121. Um He kind of really changed the sound of rap.
  122. So I grew up listening to like nineties rap which has a very specific sound.
  123. Um And then I was like the early two
  124. thousands are up which is like another specific sound,
  125. very like turn on the radio now to rap music stations,
  126. it is totally different than what I missed you and he
  127. it's kind of the reason for that. So um
  128. but like mumble rap genre and kind of doing his own thing.
  129. He also like totally because he
  130. made his own thing on town called,
  131. he wasn't signed so you have to follow anyone's
  132. record deals or like kind of expectations from companies.
  133. Um He did his own thing,
  134. so he like wears girl clothes and loves Paramore and does his own,
  135. um,
  136. like he was just complete, he's got the pink diamond in his forehead,
  137. like he does his own thing, you know, it kind of tells him anything.
  138. And then even once he did sign, they signed him for his him ness,
  139. so he didn't have to change.
  140. Um, here's a picture of him and then here's his Soundcloud here.
  141. Um and last, but I wanted to talk about is Kehlani, so she,
  142. it's kind of a different story.
  143. The first two guys that I talked about like made it big
  144. on SoundCloud and then got signed and then continued to grow.
  145. Um, but Keilani, she released the song Anti Summer Love on SoundCloud.
  146. Um, Nick Cannon found it inside her
  147. and then um, she became famous and blew up.
  148. So she's not like one of the people who got big on Soundcloud and then got sign.
  149. Um but she did more kind of similar like what Justin Bieber did with Youtube
  150. or Tiktok creators have done where they were discovered and then they got big,
  151. but she still does put all of her stuff on Soundcloud.
  152. Um, and she kind of goes back to that as her
  153. um, you know, she has a lot of homage to them. So here's her and here is her
  154. um account.
  155. So why is this important to the urban youth? Um self expression is so big,
  156. especially for like young men of color where
  157. they feel like they cannot express themselves,
  158. they
  159. are able to do this in a way that they're like previously what I've been able to,
  160. so that's really awesome.
  161. Um, inspiration,
  162. especially when you talk about like little Uzi who was
  163. totally able to be himself and make it big and
  164. um,
  165. that kind of thing that gives them kind
  166. of the inspiration that they can be themselves.
  167. Um, and then our students who do come from like maybe not a lot of money,
  168. they don't see education as a way out.
  169. Um, you know, they think that they could make it as a Soundcloud rapper,
  170. so inspires them,
  171. um, to create their content and get it out there, um, skill learning opportunities,
  172. just learning how to record and edit and post those kinds of things, um,
  173. communication,
  174. Um, as they are trying to get their stuff out and working with other people, um,
  175. confidence building,
  176. it takes so much confidence to stand up in front of the class and say you guys
  177. want to hear my new soundcloud song and play a rap in front of 30 other students,
  178. um, much less all of your friends who will definitely clown on you for it.
  179. Um, so
  180. there's a confidence from that and then just connections with other people who
  181. have you Soundcloud or like maybe if they
  182. are getting discovered or those kinds of things.
  183. So, um,
  184. yes, so here are my sources, Soundcloud of a few articles
  185. and yeah, that's it. Thank you guys.