Executive Summary from my Week 10 assignment: Digital Analytics Research Report and Recommendations

DB
by Denise Beechler5 views·Updated Mar 12, 2021
Re-use contentCreate your own

Chapters

Audio TranscriptAuto-generated

  1. Hi, everyone.
  2. My name is Denise Beechler, and I'm here today to
  3. present to you my executive summary from my Week 10
  4. assignment entitled Digital Analytics Research Report and Recommendations.
  5. This is for Miss Lindsay Lohan.
  6. The market research and data analysis on Miss Lindsay Lohan's
  7. marketability was authorized by Strayer Inc Within this research report,
  8. we will cover who Miss Lohan is today, what changes
  9. she has made and discuss the hypothesis on whether she
  10. is indeed marketable after her questionable past.
  11. In particular, we conducted research exploring her social media following
  12. her involvement with charities and humanitarian contributions, her interactions with
  13. both television and movie industry.
  14. Yeah, we have identified growth opportunities within the television media
  15. and the paparazzi both in the United States and Europe.
  16. In addition, understanding how both the paparazzi and media report
  17. Miss Lohan's happenings will assist our team in spinning a
  18. more truthful, positive and wholesome report to her fans and
  19. social media following about the research.
  20. Now we use statistics provided by social blade and social
  21. bakers to track her social media following on both Instagram
  22. and Twitter within the last 30 days.
  23. Using the data we obtained from look to the stars.
  24. The New York Post.
  25. Entertainment News A prominent CNN interview as well as an
  26. interview done by Joey Nolfi.
  27. With Entertainment News.
  28. We were able to acquire credible evidence to support Miss
  29. Lohan's new marketability, path and strategy.
  30. We included in our topics Social Blade statistics regarding her
  31. favorite social media account, which is Instagram.
  32. Yeah, which, by the way, she received an A minus
  33. grade. Uh, we followed it up with the investigating her
  34. statistics regarding Twitter with social bakers.
  35. We have viable information containing Miss Lohan's generous charity and
  36. humanitarian work obtained from the website.
  37. Looking to the Stars.
  38. We also received credible information from The New York Post
  39. via the entertainment section regarding Miss Lohan signing of a
  40. music deal with Casablanca Records.
  41. She was quoted as saying she was taking back the
  42. life that she had worked so hard for when she
  43. interviewed on CNN's New Years Eve live with Anderson Cooper
  44. and Andy Cohen.
  45. Okay, we also added in, uh, sincere, an in depth
  46. interview with Miss Lohan discussing her past, present and future
  47. aspirations in 2019 with Joy Nolfi.
  48. In doing this, market research recommend our recommendations are to
  49. focus on marketing efforts in Miss Lohan's self healing and
  50. confidence building within her business career and personal life.
  51. Yeah, to implement both higher security and noticeable voice to
  52. help balance out the negative and positive activities of Miss
  53. Lohan, with not only the television media but paparazzi reporting
  54. as well.
  55. Her truth does need to be protected.
  56. Also, we have recommended that Miss Lohan visit and speak
  57. at very various charitable events in which she supports.
  58. Miss Lohan needs to take a more committed effort as
  59. well, with her humanitarian endeavor with the Syrian refugees refugees
  60. as it is one of her passions.
  61. Last but not least, yeah, okay, we suggest that she
  62. brought in and track both Social Blade and Social Baker's
  63. daily statistics to follow and support her social media improvements
  64. on all platforms.
  65. Thank you very much for watching my presentation