Product Vision Stream Kickoff

Hello all navigators.

So this was my first week in the office.

Very exciting and jammed week with a lot of activities

and a lot of information that I need to get

into my my small head so very packed brain at

the moment but also with very nice feeling of being

part of this red team and company.

I met a few of you in the office which

has been great to have it relaxed short discussions and

yet side information and I assume I met most of

you also in different teams, meetings, constellations.

We kicked off the product stream as one of the

important activities during the week.

Uh uh it started with me trying to explain a

little bit about my expectations and what I see about

the product vision.

Okay the product vision should be on north store.

The product vision is uh the future of our product

and the future of where we want to go.

Product vision should be directional.

For us.

It should be an agreement that way together, agree that

we want to go towards.

It should give us consensus something we in Sweden loves.

Yeah, it should give us by in it should motivate

us and as all you said, it should be on

off store and compass of where we're going.

Another great benefit of a product Vision is also that

it gives us the right to say no, it gives

us the right to say no to things that we

we shouldn't do that easily sneaks in if you don't

have a great contrast.

And the product vision Yeah, after me introducing everyone, do

a little bit of my expectations and guiding of where

I believe the product vision is everyone introduced himself, which

was also a great opportunity for me personally to get

to know more more people within etiquette and where everyone

is and their responsibilities.

And I must say it's a great, positive, eager and

knowledgeable team that I had together to uh to develop

this property vision.

And foremost, I feel it's a very motivated and engaging

thing. I will learn a lot from this journey and

hopefully I can help in driving us towards a positive

product vision statement.

After the introduction, we did a short discussion from each

and everyone of what we expect out of this product

vision. You are a high in laws in these expectations

and I hope we can cover them all.

We need customer journeys, we're expect that we will find

positive growth areas, we need personas, we have some already

and maybe they are good, Maybe people don't know about

them, we will release it them and then we will

have positive personas.

When we come out of this, we had a short

discussion on is the product vision only the Product vision

or the adult topics as well that we will cover

in the product vision.

And there are one of them, for example, is how

we organize our data, which is something we need to

discuss. Idol as a separate topic in the product vision

or as a topic underside because it's very important that

we start to get more data.

So more mainly good expectations.

Some we will deliver on almost issue and some we

will need to park and take a letter what order

in the next steps in the product vision screen The

next. Except that we are a team of 20 happy

people that are eager to get forward with this.

Yeah. And we want to be ready with the product

vision at some level, at least prior to Samos, everyone

knows and have an overview of what it is we

want to achieve their.

So for this I need some help and drive parallel

work streams so therefore we need to identify a core

team and our many volunteers already so that we will

do yeah.

We will have an initial micro workshop where we will

focus on the bigger trends in the industry, main competitors,

main customer pain points and so forth.

So looking at the bigger picture to have that all

of you, it will also be very helpful for me

to understand more of all your challenges in the areas

that we are working in etiquette.

Then we will do both one C.

X customer journey and we will do one X customer

during a workshop where we identify all the touch points

for customers and hopefully get good learnings out of that.

I learned that this there has been some work done

in this already like six months ago so we have

already great starting is now we just need to take

it one more step.

We will also identify customers who hopefully want to work

together with us in both qualitative research input and also

do customer journeys to the other with us.

So when having both the internal and external view, we

can then see and build build a true custom of

your own experience map.

So these are some of the few, some of the

things that will be the next steps on top of

many adults of course.

And uh yes, stay tuned in this channel and this

team channel and uh there will more to come and

we will make sure that everyone is updated.

And if you have any questions, more reflections, we want

to know more.

There are two ways of doing that.

I know you can read the slide deck from the

introduction kickoff meeting that we had or it's a 678

slides or the short version that I also will put

in the fight follow but stay tuned.

More will come from us.

So with that said, I thank you everyone for being

there my first week and I especially time.

Thank you the proper division team and my project management

team for a great week in the great work and

engaging week.

So thank you very much.

Have a nice weekend and see all of you next

week. Bye bye.

Product Vision Stream Kickoff

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