IL-2-Analytics

Hi, I'm Christina.

Christina. And this is the Infinite Loop.

Episode number two on measurement and data.

Last week I jumped in, got started, uh, put these posts out there off of a vision I had,

but I need to define what I'm actually trying to measure within this.

First is just that vision. Does it check out to people want to hear about this topic?

The next is the pattern I've developed of defining something,

creating a metaphor for it and then finally showing

the system which I'm using this video format for

the next point is who the audiences and my fine tuning to make sure

that the skill level and industry is right for who I'm speaking to.

And then finally, what's the platform and format?

Right now? I'm focused on LinkedIn.

I'm using a combination of images and video is text good.

These are the things I've got to answer.

Here's a spreadsheet screenshot that I took of how, um,

tracking these for each of the items I'm assessing are measuring.

I score.

What's their level of importance in three different areas,

which is a post brand and growth so I can

No, What's most important in the data that I'm looking at.

Then I have a result rating to note my level of confidence in that so I

can see where my gaps are and plan my next set of post based on that.

Yeah,

by the way, I have a pretty high rating in the concept.

But I put a low rating in the pattern that I developed.

Gonna have another week of testing that out.

That was based on some of this data, though. So let me show you what it is.

You know, when you're doing your data analytics,

make sure to have specific things that you're looking for,

but also to be open to seeing patterns that you weren't necessarily anticipating.

That's really important.

And when you sort of get new ideas of what you haven't even considered,

here is a sample of a spreadsheet I put

together of recent Post where I noted the views,

the engagement,

and then I am able to develop an average

and compare each of those posts to the average.

I also had some baselines because I've previously posted on LinkedIn,

which I included.

Oh, you can't even see that. But it has like an average of five engagement.

So overall, I'm doing pretty good.

Then the audience information is when I hadn't

tracked previously in my personal page before.

So this is interesting.

And here the highlights.

Then I'll show you what the spreadsheet looks like

so you can see how rudimentary it is.

Anyone can do it.

All of this is a free data that's existing within LinkedIn.

First is Cos widely depends on who engages with the Post.

So these other two areas I'm starting to see patterns.

But cos it's just all over the place.

Position title. There's a lot of sales people who see this.

So shout out to you all, uh, executive managers and owners.

Thanks for sticking around here. I appreciate it.

Finally, there's video. I am not a fan of the LinkedIn Video analytics here.

It shows, all right, you have your first day and then how does it go over time?

That's great. I mean, for me, I have a pretty low amount of engagement.

So this isn't a shocker.

I get I am not the first day and then trailed off the rest of the week.

What I really want to know is the people that actually watch

the video not just see a second of it in their feed.

How long do they watch it for?

Because then I can adjust the length and

I'm not getting that out of this information.

So when it goes back to that platform question of is linked in the right

space for me to be posting these, I do question that I go.

Should this longer-form video be in YouTube and then I can create some

teaser videos that go on LinkedIn that push people to subscribe over there.

That leads me to reflections, reflections.

You know, you can base your reflections on data, and I think that's important,

although some of that should be in your notes from when you're

looking through the data analysis, I'm talking more about

things that you feel that your gut tells you and doing a

retrospective actually do a retrospective every week for my personal side.

I check in Dubai accomplish what I wanted that week and did I do the proper self-care

and I definitely don't give myself a hard time through.

That process is just learning and reflecting,

and this is an example of what the infinite loop retrospective is looking

like so some things that are working right now being open and honest,

that's important.

Showing the process, Uh,

so people like truly seeing the struggles and the transformation that I go through.

I like crazy a lot.

It ended up being blurring on my screen,

so maybe that's a horrible time for me to pitch them.

But it does help with this last point of lack of intentional focus.

If I lean on the prezzy

templates a little bit more,

it can actually bring a narrative throat flow and

pace through the presentation in a much cleaner way.

So I hope you see that

and you'll notice my hair is back and I

don't have distracting background like in my office.

I hope that allows people to focus a little

bit more and makes the video like polished.

Let me know

that. Is it for this week

next week.

If you like getting your hands dirty,

doing some creative things instead of getting into all that

you know in the weeds of the data,

it's just being able to daydream and create and go all right.

What is the biggest place that I could take infinite loop. Where can I go from here?

What are all the cool things?

Because then I can start forming some longer-term

goals and crafting my message even more.

Thanks for joining me.

Tell me about what you think of the comments. See you next time.

IL-2-Analytics

Chapters

Audio TranscriptAuto-generated