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Photoshop: How its presence in social media and advertisements harm body image //By Emily Barnes//
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Emily Barnes
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Updated Nov 20, 2020
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00:01 - 00:03
today, I'm going to be talking about Photoshop, how its
00:03 - 00:06
presence in social media and advertisements harm body image.
00:11 - 00:13
My thesis is that with the rise in Photoshop, in
00:13 - 00:18
the media comes arising depression, lower self esteem, sexualization of
00:18 - 00:22
women and perverted or impossible beauty standards, replacing reality with
00:22 - 00:25
the digitally altered images on all social media and advertising
00:26 - 00:27
as detrimental to society.
00:28 - 00:32
Young women and cultural beauty standards, influencers and large companies
00:32 - 00:35
with their wide scope of power in the media, must
00:35 - 00:39
begin to portray riel images of really unaltered people in
00:39 - 00:42
order to persuade their followers that true beauty is not
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in the untenable, altered reality they see Now.
00:49 - 00:52
Photoshop is the altering oven image, using any form of
00:52 - 00:53
editing software.
00:57 - 00:59
Now let's look at this model from the company Dove.
01:00 - 01:04
This is her face before Photoshop was used, and this
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is her face after Photoshop posted on a billboard for
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their advertisements.
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Now let's take a closer look.
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As we can see, there are drastic changes in her
01:15 - 01:20
facial features, her eyes Ahron realistically big in this picture.
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Her face is much slimmer and longer, and her neck
01:23 - 01:29
has been elongated and her face is flawlessly smoothed do
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these pictures look anything alike?
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Does this even look like the same girl now?
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Why is it harmful?
01:43 - 01:46
Photoshop ing images and altering the appearances of models and
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influencers on social media is extremely harmful because it creates
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a false reality that society is exposed to constantly.
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It's unattainable.
01:56 - 02:00
Standard of beauty creates depression and body dissatisfaction in young
02:00 - 02:04
people, and it oversexualized is women's and young girls, making
02:05 - 02:07
the ideal beauty a sexual one.
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Now, first of all, studies show that constant exposure to
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Photoshop images change standards of beauty.
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In this study by the American Psychological Association on the
02:21 - 02:25
sexualization of Women, they found that girls and young women
02:25 - 02:28
who more frequently consume or engaged with mainstream media content
02:29 - 02:33
offers stronger endorsement of sexual stereotypes that depict women as
02:33 - 02:34
sexual objects.
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They also place appearance and physical attractiveness at the center
02:38 - 02:39
of women's value.
02:43 - 02:45
There is a huge push in the media for a
02:45 - 02:48
sexual beauty, it seems the media is always saying you
02:48 - 02:51
can't be beautiful unless you show a little skin or
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pose a certain way.
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This is extremely harmful, especially to younger girls who are
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exposed to the media constantly.
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It gives young girls a flawed idea that they can
03:00 - 03:02
only be pretty if they flaunt themselves promiscuously.
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It also harms cultural beauty standards because it puts huge
03:07 - 03:11
emphasis on the physical attractiveness of women when beauty is
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much deeper than just on a physical level.
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Number two, it is extremely hard, if not impossible, to
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detect Photoshop in an image.
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This blogger writes that there are so many ways to
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edit your appearance both digitally and cosmetically.
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All of them are aimed at making flaws undetectable.
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The result are so riel image that is not very
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really at all.
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Photoshop has become so advanced that the images now that
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have been touched up look so real that no one
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would even have reason to doubt its authenticity.
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No one questions the reality of the image because no
03:47 - 03:48
one has need Thio.
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It looks very riel.
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Therefore it must be number three.
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Fake reality creates an idea of unattainable beauty, causing depression
03:59 - 03:59
and body dissatisfaction.
04:01 - 04:04
This study by researchers Krayer England Do and iPhone pin
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states that numerous experimental studies have shown that body dissatisfaction
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was increased by viewing or reading appearance focused material or
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being exposed to peer messages about fitness.
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This is dangerous because women, girls and all of society
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will see so many Photoshop images from influencers and advertisements.
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They will see those as the ideal reality and see
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them as something that is attainable because it looks so
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real. This creates a false reality that is completely unattainable
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for anyone, and this is the reality that has become
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the cultural standard of beauty.
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Today number 4 95% of teams have access to some
04:48 - 04:50
form of social media on a near daily basis.
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This is very concerning.
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This study stated that high rates of media consumption were
04:58 - 05:02
concerning because of the widespread digital retouching of advertising imagery
05:02 - 05:06
and how it may have negative impacts presenting unrealistically unattainable
05:07 - 05:10
standards of beauty, her physical appearance and beauty.
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It also stated that digital photo retouching of advertising imagery
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is ubiquitous, which means it is essentially everywhere in the
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media and almost if not completely impossible to detect or
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distinguished from reality.
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For teenagers to be exposed to see so much fake
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reality, is it extremely harmful?
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They constantly are exposed to pressure from culture to fit
05:35 - 05:38
into a cultural norm, and their minds air easily persuaded
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by what they see on social media and advertisements for
05:42 - 05:45
the media to be presenting such unattainable beauty.
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It persuades young people that that is what they should
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be striving to achieve, that that is the only acceptable
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beauty. It's being everywhere in the media on Lee hammers
05:57 - 06:00
this idea into their minds, setting it up to be
06:00 - 06:03
utterly disappointed that they can never achieve that standard.
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What should we be doing?
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What should influencers do?
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Influencers and large companies reach the vast majority of people
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on social media because they're so well known.
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They have the most followers, and almost everyone knows who
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they are and what they're doing.
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Not only are they huge on social media, but the
06:27 - 06:29
things they do are likely being covered by the news.
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Because of this, what they do impacts the most amount
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of people.
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They're called influencers for a reason.
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They influence people with what they dio.
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Their social platforms can be used for good or for
06:42 - 06:45
bad, and many of them, in fact, the vast majority
06:45 - 06:49
of them have bought into the Photoshop wave as influencers.
06:50 - 06:52
They want to portray their best self to the millions
06:53 - 06:53
of viewers they have.
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Instead, they must allow their followers to see them as
06:57 - 06:58
they really are.
06:59 - 07:03
Humans, humans with flaws humans that don't have impossibly flawless
07:03 - 07:05
skin and tiny waists.
07:05 - 07:07
They need to promote reality to their fans.
07:10 - 07:12
They should follow in the footsteps of these influencers, such
07:13 - 07:16
as 12 year old dancer Cassidy neighbor and 17 year
07:16 - 07:20
old musician Caroline Romano, who are becoming strong advocator against
07:21 - 07:24
the Photoshop wave in social media, promoting body positivity, honesty
07:25 - 07:27
and true reality in their social platforms.
07:32 - 07:34
They should also follow in the footsteps of large corporations
07:35 - 07:37
like Dove and Area, who have begun to promote reality
07:38 - 07:39
and body positivity in their advertisements.
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Dove has posted many short films to bring to light
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the falsity of Photoshop and has begun to use very
07:47 - 07:50
little photo retouching in their ads in order to promote
07:50 - 07:52
inclusivity and the unattainable beauty.
07:53 - 07:59
Standard Area began using no photo editing on their models
08:00 - 08:03
and specifically hired models of different sizes, shapes, skin colors
08:04 - 08:07
and with different skin irregularities to promote inclusivity and body
08:08 - 08:12
positivity. They did a study on 35 women from the
08:12 - 08:15
ages of 18 to 23 asking them how their ads
08:15 - 08:17
and models made the women feel.
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The study found that most of the women said that
08:24 - 08:27
the advertisements made them feel happier about their own bodies.
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The models appeared relatable and similar to themselves and the
08:31 - 08:32
people in their social circle.
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The women felt inspired to the body confidence and self
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acceptance that the models portrayed.
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And most women felt that Harry was helping to change
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the media landscape for the better.
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They thought that portrayed greater body diversity could reduce harmful
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appearance pressures and disordered eating among young women.
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If influences could portray unaltered images as reality, beauty standards
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would be attainable.
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Yeah, in conclusion, Photoshop is everywhere in the media.
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It creates a false reality which people are constantly consuming,
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changing the cultural standard of beauty to something completely unattainable.
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Even the models and influencers we see in the media
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don't look like that in real life.
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This causes a huge sense of dissatisfaction in one's body.
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Sexualized is women and causes depression.
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When the realization comes that no one can ever attain
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this beauty.
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Influencers have such power in the media that they must
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stop portraying a fake reality and instead do away with
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Photoshop wave and redefine beauty in society, as it should
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be, really and unaltered.
09:42 - 09:42
Thank you
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