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Hi, I'm Leanne.

And um from this assignment, I decided to talk about the font style trends for 2023.

And yes, I know it might sound a little boring,

but bear with me because I think it'll be

a little bit more interesting as we get going.

So let's get started.

So, first of all, we're gonna talk about the font trends for 2023. The what?

The why and the how?

So first we have

the what, what are they and

what do we do with them? So the font styles

are a

visual typographical

connection to your website.

They compliment the visuals and graphics,

but you also want to make sure that they're telling the story that you want

to tell to your visitor and viewer in a way and manner that

is easy to understand and keeps them interested and keeps them following.

So why is this important? Because

when you choose your font style or styles for your website,

you, it establishes a message hierarchy,

it differentiates between the different types of messages.

It drives a consistency or fluidity throughout the

pages on your web page or your website

and it creates a nice design effect that keeps the

viewer and visitors interested kind of creates some stickiness.

So how do you go about choosing

the perfect font styles?

Well, first you need to determine the purpose of your website. You know, is it a blog?

Is it a retail store? Are you calling

someone to action?

Then you need to identify the core elements and

you want your font styles to match those,

you want to establish a message with clarity so

that the viewer and readers are not confused and frustrated

and you want to balance the details and legibility.

Consider the fonts history, doesn't match the style of your website.

You don't want to put an old times new Roman with a contemporary website.

It just wouldn't match and feel good

and you need to be creative.

Um don't,

don't be afraid to break the rules with uh

intention and, and think outside the box and make it kind of fun and exciting.

Um And don't forget the classic styles.

Sometimes the classic styles have a pertinent reason to your website and match it.

Well,

you also need to consider the licensing uh of the fonts that you want to use.

You may have to pay for them.

You,

you may have to be careful that you don't

infringe on someone else's font style that they have copyrighted

and don't be afraid to set a trend, make your own trend, have fun with it.

So what are the font trends

of 2023.

Well, let's get started.

So the first one is the mal

got.

Now, we're not talking about Greek revival,

gothic. Here we're talking about

reminiscent of the 19 nineties punk rock, uh

barbed wire, skulls, metal,

all of that sort of thing. Uh It's uh black Moody,

that kind of style. That's what we're looking for.

Then you have liquid chrome, the liquid chrome.

Uh It is a little bit sci-fi,

it can be

kind of

interesting and has sort of a little bit of a 3d

effect and it creates a little bit of an optimistic type

uh feeling to the viewer.

Next, you've got your vintage narrow syrups.

Now, these are great for possibly uh a specific type of creative design website,

a blog style.

It's very clean, classic timely.

Then we have bright red.

Now, of course, you want to use this sparingly, but the bright red comes into play.

It's a little bit of a retro vibe and used with like the minimalist cartoon

that you might have seen. Oh, back in the fifties and sixties.

Next, you have your variable fonts. Now, these fonts are the ones

that

uh are distorted and kind of like thinking outside the box.

These types of fonts can kind of morph and change.

In fact, you might actually even see interactive fonts where if you click on it,

you might actually see the letters fainting or not fainting painting,

uh like paint running down and dribbling down the page.

Next, you have your distorted fonts.

Now, this kind of takes me back to like the 19 seventies

psychedelic era, but it's also a little bit of a sci-fi and it, it's,

it can be visually appealing if it's matching the right sort of website.

You, you want it to be, it's kind of edgy a little bit uh out of the norm.

Next, you have your art deco revival.

Um This is reminiscent of like the 19 twenties and of course,

course was kind of appropriate because of the 100 year mark that

we've entered in at the beginning of uh 19 or 2020.

Um If anybody's a Downton Abbey fan,

this is something that you're probably very familiar with,

especially towards the end of the series.

Um But

this new art Deco revival has a little bit of a contemporary flair to it.

And then last, but not least we have the eco iconographic mashups.

Now, these also kind of take me back to um

the 19 seventies.

It, I, you know, you saw a lot of this with different rock bands in the seventies,

but it kind of evokes that feeling of um rebellion

or nonconformity.

So

I've also provided you some useful tools and

font resources because when you're choosing your fonts,

sometimes you're not gonna be able to get it just from the web design that

uh platform that you're using.

So you might need to go out and research and find other places where you can find the,

the type of uh fonts that will work for you,

whether you want them to be interactive or edgy.

So

here are some links to some free sites.

Um You have fonts, Corral Google, fonts, Urban fonts,

Deon

font space.

All of these have a little bit unusual type font

styles that you won't find necessarily on your basic platforms,

but most of these are free.

And then of course, if you're still struggling trying to find the correct for

uh type of font that you want for your website to make it look just the way that you're

the kind of message that you're wanting to get across.

Then there's also other resources, these pay for resources and these are, you know,

copyrighted fonts,

uh where there's a license attached to it and you probably have to pay for it.

So overall,

I feel like um

the font styles are very important aspect

of your web design. I personally

am trying to create for my web design project.

Uh It's a website for my husband and,

and it's kind of collectibles and vintage and antiques.

So I want something possibly a little bit rustic.

Uh Since he is a, a man, he's, he, he wants me to make it a little bit, uh

I don't know, like

earth tones and woodsy and metals and

that sort of thing.

So I'm gonna try to find some fonts based not only on these trends,

but probably accessing some of those free websites

to try to find a font that will work well.

And will I that I could incorporate into my web design?

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