Web Analytics Research

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by Flavio Romero5 views·Updated Jan 19, 2021
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  1. Web analytics abstract.
  2. This research aims to discuss and provide an overall description
  3. of weapon analytics in the business and marketing environment.
  4. We used a real life case study describing its marketing
  5. campaign and what they did to better target their customers,
  6. providing Taylor and specific marketing content and creating unique relationships
  7. with them.
  8. Introduction Technological advances in data mining have allowed organizations to
  9. better use this data to explore valuable information, make better
  10. business and marketing decisions.
  11. Enhancements in that a collection data warehouse, descriptive, predictive and
  12. prescriptive analytics have also added an extra value to the
  13. decisions made by analyzing the data.
  14. Understanding the relationship between traffic and website usage is paramount
  15. for formulating strategies to add value to an organization and
  16. through what up analytics managers can obtain and comprehensive understanding.
  17. Who are your visitors?
  18. What is the best content in decide to improve engagement
  19. and retention, tracked the origin and of referrals to support
  20. improved marketing strategies and attract more customers.
  21. Also identify out long links and to support partnership opportunities.
  22. Support the search engine optimization strategies with the creation of
  23. targeted content to obtain better visibility on search engines.
  24. Moreover, Web analytics might help an organization uncover new or
  25. hidden problems that can be noticed by the visualization of
  26. dashboards. Our case study involves Ryanair, the largest commercial passenger
  27. airline in the world.
  28. Runners Goal is to take advantage of gigantic fleet by
  29. reducing the organization Orel cost to offer her for tickets
  30. at the lowest possible cost to his customers.
  31. To do this, Ryanair chose Amazon Web service's to transform
  32. its customer digital experience.
  33. Among many available, the organization goal was to increase ticket
  34. sales and retain customer traffic.
  35. Amazon Web service's technologies provide companies with online information service
  36. is permitting them to lower cost, become more agile and
  37. innovate faster.
  38. To better understand.
  39. Its Web traffic ran her through AWS track visiting patterns,
  40. including bounce rates and prime locations where Web users spent
  41. most of the time.
  42. With the help of Amazon Web service's on the gather
  43. information, Reiner redesigned their website, uplifting their personalized marketing campaigns
  44. through emails.
  45. Moreover, the company was able to identify the point where
  46. users were entering and exiting their website.
  47. With this information, they re design and development additional attractive
  48. landing pages that were user friendly, improving user experience, increasing
  49. conversion rates and improving traffic.
  50. Ryanair was able to increase click rates by 200% and
  51. decrease bounce rates by 18%.
  52. Conclusion Further studies This study aimed to identify the main
  53. characteristic of Web analytics and provide a real life example
  54. of its application in the business environment.
  55. Moreover, contribute to the knowledge by understanding the weapon analytic
  56. tools available and how entrepreneurs organizations can use these tools
  57. to enhance their organizational strategy.
  58. Web analytics will continue to grow faster and evolved with
  59. technologies that will make the systems smarter, faster, agile, on
  60. precise. Instead of saving data from all users, the process
  61. will become unique, focusing on the individual.
  62. Furthermore, sentiment analysis will allow better customer segmentation, allowing organizations
  63. to better target customers with even more tailored and effective
  64. marketing. This technological advancements will allow companies to better target
  65. their customer, increasing sales, reducing marketing costs and waste