Is Advertising Rewiring the Human Brain?

is advertising rewiring the human brain.

This question may sound scary or unknown, but we're going

to dive into it today.

Before we can answer this question, however, we have to

first understand what advertising is.

Advertising is the attempt to influence the buying behavior of

customers or clients with the persuasive selling message about products,

and our service is in business.

The goal of advertising is to attract new customers by

defining the target market and reaching out to them with

an effective ad campaign.

Now, this is the definition of advertising.

But this is not all that there is toe advertising.

Next, we will dig into the history of advertising.

Advertising has been around for a really long time.

It dates back to the Babylonian Empire and 3000 BC,

and is it is an industry that continues to grow

and expand.

It has been growing and expanding mainly since the 16

hundreds. That is when advertising exploded as an industry, but

it will continue to grow and expand in the future.

Fact Number one ah, human being encounters 5000 ads a

day, not including marketing messages in general, which would equal

about four million ads a day.

Fact Number two.

There are many different types of advertisements.

Fact number three advertisements can be found on billboards, TVs,

radios, magazines, newspapers, computers, phones and even in your own

home. Now that we have dug into the history of

advertising a little bit, now we have to answer the

question. Is advertising harmful or helpful?

Advertising can be helpful to the society, but it mainly

has negative effects on human beings.

The prose of advertising consist of AH, positive portrayal of

women needed public service announcements, economic benefits and an increase

of choice for individuals.

Now the cons of advertisement, it can encourage monopolies.

It can be deceptive.

It distorts reality and creates unrealistic Expectations were governed.

Our minds molded, our tastes formed.

Our idea, suggested largely by men we have never heard

off, were dominated by the relatively small number of persons

who pull the wires, which control the public mind.

This is, advertising explained.

Now that we have explained advertising we can dig into

the psychology and advertising advertising in psychology go hand in

hand. The study of psychology is needed for advertisers to

put into practice the re wiring of our brains.

Psychology explores Human nature, the psych and why people behave

the way that they dio and advertising explores the art

of influencing human behavior to make certain purchase decisions.

Now that we have defined how advertising in psychology go

hand in hand, next we will dig into the methods

used in advertising.

There are forming a psychological proven, persuasive emotions to make

advertisements work.

You have fear, excitement, humor and sadness.

Other psychological strategies and advertising consist of aesthetic images, pleasant

sounds and attractive people.

Cars, places all to get us to desire products.

Now that we have talked about some of the methods

used, one of the biggest impacts that psychology has on

advertising is this color psychology process.

Color psychology, in summary are different.

Colors evoke different emotions, and they're used by advertisers to

get more consumers.

For example, Red equals passionate appetite.

The color green equals health and peace.

Pink equals youth and blue equals trustworthy.

All of these colors air used in different ads for

different things to convey different messages.

This and summary is how advertising in psychology go hand

in hand.

Now that we have explained advertising talked about how psychology

plays a role.

Now we will dive in to self control and personalities

within the advertising world do personalities influence being affected by

advertisements? And is advertising influencing a loss of self control?

These air two big questions that we need to answer.

Let's start with the personality question.

It does not matter what type of personality you have.

Advertising influences everyone.

People with low self esteem fall into the trap of

advertising for self fulfillment.

And on the other hand, people with high self esteem

are influenced for the purpose of success.

Just because you have a bunch of different people with

different personalities does not mean that anyone is free from

the desire of advertisement.

Almost every single human falls into the trap of advertising,

and your personality does not influence that.

Now let's dig into the self control question, which is,

is advertising influencing a loss of self control?

For the individual, the short answer is yes.

Humanity will buy what they want, even if they do

not need anything.

Consumers strive to feel good about themselves.

Attractive products serve this desire to self enhanced by boosting

self views, distracted consumers from their threats and signaling desired

qualities to self and others.

Ah scripture relating to self control is Proverbs 25 28

which talks about that A man without self control is

like a city with broken down walls.

I know for a fact that I have definitely been

in situations where I feel like I don't have the

self control to say no to certain draws of advertising.

Do you feel the same?

An increased desire to sell, fulfill and self enhance leads

to a decrease in self control.

This is an extremely important quote, Prezi, you know, now

that we've hit on self control and personalities in the

advertising world.

Finally we get to talk about the biblical world view

on advertising, advertising and the purpose thereof is not driven

by God.

It is a way of this world.

Humanity is being swayed by this industry.

Advertising makes us crave the things of this world.

Advertising has indeed rewired humanities brain.

This is not what God intended for us.

God did not intend for us.

Toe have this overwhelming desire and compulsive need to buy

things or to seek for the new thing.

God taught us to be content to be grateful for

what we already have and the verses Circle head on

these different things to be content with only food and

clothing. Toe love God more than the things of this

world thes versus air Very important.

And I would highly encourage you to dig into these

on your own time.

Now, the last question and the biggest question for Christians

is how do we live?

Wisely in a world full of advertising in a world

full of advertisements trying to grab our attention, Take our

money claims satisfaction.

How do we live wisely in this world, don't you?

Let's start with Scripture and those who belong to Christ

Jesus have crucified the flesh with its passions and desires.

Galatians 5 24 Those who belong to Christ, they have

given up their own passions and desires of the flesh,

Passions and desires of the flesh Could be wanting this

next big thing this next big item craving close spending

all of your free time and money going shopping instead

of giving to the poor.

But this verse says that if we belong to Jesus

Christ, we have crucified our passions and desires on the

cross. And now we can adopt the passions and desires

that God can give us some daily practices to avoid

falling into the trap of advertising, even though sometimes it

is inevitable.

But these Air Cem daily practices that can help us

live wisely in this world and to put God first

weaken, die toe are selfish desires daily, we can say

noted the things of this world and yes, to the

things of God.

We can practice contentment.

We can look around at what we have and just

breathe being thankful and being content, not craving more, not

rushing to get the new thing.

But just being content with everything that you have and

that goes hand in hand with being grateful.

We must be grateful for the things that we have.

Practicing gratitude and practicing contentment go hand in hand.

We need to seek the will of God in our

life. When it comes to those moments of trying to

decide if we're going to buy this or by that

or go there or order something online, we need to

seek the will of God in those moments.

God, Is this what you want me to dio?

Do you want me to buy this?

Do I need this?

What would you have me do in this situation?

Those are all good questions that you can ask.

Finally, we must identify the lies that advertisements, brain advertisements

claim to bring satisfaction.

Joy, happiness, glory, success.

All of these things air, lies everything that advertisements, advertisements

claim to bring our lies Everything that they claim to

bring our things for temporary pleasure and satisfaction.

Nothing holds strong.

Nothing lasts.

All of these products will soon fade away.

We needed to understand that.

True satisfaction, true joy, true contentment and gratitude on Lee

come from God and not from materialistic goods and the

practice of consumerism.

Now, this is how advertising is rewiring the human brain.

We were not created it to crave things of this

world. But advertising has made us not Onley crave things

but love the things of this world.

And that is not what God called us to as

Christians. Thank you for watching and for listening.

Is Advertising Rewiring the Human Brain?

Audio TranscriptAuto-generated