#4 Mini report

JA
by joshua anderson2 views·Updated Dec 14, 2021
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  1. many businesses globally are being forced to
  2. rethink marketing strategies and advertisements due to
  3. a multitude of problems and worries
  4. paradigm
  5. Many troubles facing different marketing strategies but mainly
  6. advertisement has been a real struggle for businesses
  7. over 19 and other problems
  8. with supply train trains, products
  9. and product shortages,
  10. Many
  11. problems have
  12. arised.
  13. With covid 19, it's more
  14. difficult to
  15. for companies to rely on
  16. the normal
  17. offensive pitches that they normally use.
  18. This is true for supply chain restraints as well.
  19. With production shortages,
  20. companies have to change their campaigns, which might have previous venues
  21. such as for Cadillac.
  22. They had to change their season's best sales event to just the season's best.
  23. There's also an increase in environmental scanning
  24. because
  25. companies are forced to
  26. yeah,
  27. find what the
  28. people want to see
  29. and what the market
  30. target market wants to see.
  31. There's also a lot of advertisement struggles,
  32. these struggles,
  33. uh,
  34. their struggles and shooting the ad.
  35. For example,
  36. Google wanted to focus their holiday video ad
  37. on the promotion of black owned companies.
  38. However,
  39. many of the products from the companies and businesses that they wanted
  40. to use were unable to be shipped on time and due to this
  41. due to the tight schedule of different celebrities
  42. and actors and actresses appearing in the ad, the film and could not be delayed
  43. and so other products were used for the ad.
  44. Countries also have to decide on
  45. what mix of
  46. competitive advantage and
  47. what the target market wants to see
  48. should be in each ad.
  49. They have to display
  50. their products
  51. as well as something
  52. good that
  53. we'll make the target market, want to see
  54. more and or buy
  55. their product.
  56. Many study groups have shown that
  57. rather than pre pandemic ads,
  58. which were filled with Jingle Bells and Santa hats for the holidays,
  59. people are looking for
  60. the relational
  61. aspect of the holiday.
  62. People want to see others coming together to help each other out and
  63. enjoy each other's company
  64. throughout the holiday.
  65. That's what people are wanting to see in the ads.
  66. However, even with all these
  67. struggles and difficulties,
  68. shouldn't be too hard for
  69. companies and businesses to
  70. make the advertisements and marketing strategies to bounce back and
  71. get people buying their products