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by Madison Lynaé1 view·Updated Mar 11, 2022
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  1. Hi, my name is Madison McCarry.
  2. And I am going to be doing my debate topic
  3. today on businesses and um their competitiveness and um the
  4. role that psychology plays um when they are trying to
  5. generate sales and um create a competitive advantage for them um
  6. over other companies.
  7. So there is much concern about how businesses go about
  8. doing this and how they go about wanting
  9. to get sales and using their marketing tactics.
  10. And so I am going to kind of break down the
  11. my thinking process um and where I stand on this issue.
  12. So first things first, I'm going to kind of give you an overview and um
  13. business is a very competitive environment and um
  14. you know,
  15. there's a there's so many businesses out in the world that have the same motives,
  16. the same um
  17. the same products, they have the same, you know, services.
  18. And so all companies want to create
  19. that competitive advantage.
  20. Um and they are trying to do everything possible
  21. to make themselves more successful than their competitors.
  22. Um And so with this issue, there is kind of the question about whether
  23. this mind manipulation is a good thing or whether it's a bad thing.
  24. And so you can kind of think about it two ways. It kind of depends on where you stand.
  25. But, you know, is it really mind manipulation? Is marketing truly,
  26. you know, sinister and like mind manipulation?
  27. Or is it just utilizing the knowledge about how the human brain works?
  28. And so this is kind of where I stand on um marketing and it's
  29. it's really just understanding how the brain
  30. works and you're not necessarily manipulating people,
  31. you know, to do bad things,
  32. you're you're manipulating their natural brain functions and
  33. their natural thoughts and their thought process.
  34. Um And so that's kind of where the psychology role will come in, and so, you know,
  35. everybody's influenced by so many things and
  36. you know, your thoughts, the people around you,
  37. what you've been conditioned conditioned to think and things like that,
  38. all those sorts of things will influence the way that you think.
  39. Um And so there are psychology um
  40. principles called influence techniques um created by robert Sheldon E
  41. and his um influence influence book in social psychology.
  42. And um so things like whether you like that person, whether they do things for you,
  43. um you know, peer pressure, things like that,
  44. those are all influenced techniques um that
  45. marketing
  46. uses
  47. to get people to
  48. buy their products and use their services.
  49. Um So that kind of comes to my last conclusion. Um
  50. here are my overview that my manipulation should be
  51. allowed because um business is a very competitive environment and
  52. you know,
  53. I don't think it's unreasonable for a company to
  54. want to um generate more sales than someone else.
  55. I mean that's how that's how business works, that's how business runs,
  56. that's how um there are large companies, they're small companies,
  57. that's how they're successful and unsuccessful.
  58. Um So, you know, I think my manipulation or however you want to say it um
  59. and marketing should be allowed because
  60. it's just the manipulation and understanding
  61. um the way that your your natural brain functions work.