Dos & Don'ts Social Media

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by Warfel Marketing1 view·Updated Jun 11, 2021
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  1. Hi everyone, this is Sarah, I'm part of the marketing
  2. team here or for construction.
  3. I'm just going to take a few minutes of your
  4. time to talk to you about the dues and don't
  5. have social media.
  6. I use social media a lot to represent worthless brand
  7. out on the internet and I just want to make
  8. sure that you guys have the right tools that you
  9. can build your personal brand and also represent us positively
  10. out internet world.
  11. So to start, we're just going to go into a
  12. little bit about how wonderful is using social media.
  13. We primarily use the top four as I like to
  14. call them types of social media, facebook twitter instagram and
  15. linked in.
  16. Um, and we use them to do a variety of
  17. different things.
  18. So we use them to educate our clients to share
  19. company news and successful project milestones to interact with clients
  20. and trade partners to recruit young talent and to show
  21. that waffle is an awesome place to work.
  22. So if you're going to be using social media and
  23. I'm not here to say you need to go out
  24. and create a social media account.
  25. But if you are already on one of these platforms,
  26. there's a couple of things you can do to help
  27. us, you can like or follow at waffle CC, it
  28. looks just like that on twitter and on instagram, um
  29. you can search that on facebook, it looks pretty similar.
  30. Um and if you need help navigating to Lincoln, I
  31. can help you with that.
  32. I definitely recommend that you like or follow our trade
  33. partners and clients, especially the ones that you work with
  34. very closely and I like to recommend that you share
  35. or retweet our post.
  36. Um and this example that I have on the screen
  37. is an excellent example of that where one of our
  38. interns from a couple of summers ago shared a video
  39. that we posted and said check out the super cool
  40. project. I get to intern on this summer.
  41. I really like that because social media is all about
  42. making personal connections and if you're sharing what you're doing,
  43. you're getting more people invested in what we as company
  44. do. So those are some things to do on social
  45. media. Now, here's a couple of things to avoid.
  46. You shouldn't use Wuerffel's name or logo without getting permission
  47. from someone in the marketing department.
  48. We're not trying to bully you into doing things that
  49. you shouldn't should or shouldn't do.
  50. But we're here to just give you some advice about
  51. what it looks like and making sure it meets our
  52. brand standards.
  53. You shouldn't reply to any negative posts or comments that
  54. you hear about Werfel.
  55. There is a pretty standard way to do that that's
  56. agreed upon in the marketing industry.
  57. And we've had some pretty good experiences when we've gotten
  58. those types of negative post.
  59. If we can respond in a certain way, it usually
  60. helps someone take them down faster.
  61. So if you find any of those, let us know,
  62. but don't respond to them yourself, don't share any confidential
  63. information that you might know about a project.
  64. We often don't post about a project until shovels are
  65. in the dirt.
  66. You all know that those things can change very quickly.
  67. So we just want to make sure that we're sharing
  68. information that should be public and wouldn't be upsetting to
  69. our clients.
  70. And remember you are a representative of waffle now, so
  71. you wanna make sure that you're never disrespectful or rude.
  72. That can be really difficult in today's social media environment.
  73. But we want to make sure that we're behaving ourselves
  74. the way we would want a client think of us.
  75. And that being said, a good rule of thumb is
  76. if you wouldn't say it in front of a client,
  77. shouldn't say it on social media.
  78. Now. What can you as a wonderful employee due to
  79. help us grow?
  80. There's a couple things you can do.
  81. You can share photos with the marketing team of work
  82. from your perspective out in the field or in the
  83. office. If you're someone who's in the office, you can
  84. share things that reflect our commitment to safety and you
  85. can share exciting events and milestones that you're seeing on
  86. a job site or before we get to the job
  87. site. Um, we have a very standard process of how
  88. we make sure that clients approve of all of these
  89. things. But sometimes you guys are able to capture really
  90. cool photos out in the field.
  91. And so the photo that you see over here, this
  92. is a project was finished a couple of years ago
  93. that the project manager took a great photo and send
  94. it over to me and we posted it and that
  95. all sorts of great interaction.
  96. So those are just a couple of things you can
  97. do to help Werfel social media presence grow.
  98. If you have any questions, please don't hesitate to become
  99. seeing one of us in the marketing team.
  100. Give us a call shoot as the text.
  101. We are happy to help and we are excited to
  102. have you join us in our social media and others.