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Tickets and Hospitality 2009/10

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by

jimmy greenwood

on 29 July 2010

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Transcript of Tickets and Hospitality 2009/10

Barclays Premier League
MANCHESTER UNITED
1091 correct entries
club newsletter
club website
lucozade.com/sport/competitions
LIVERPOOL FC
Facebook
Liverpool.tv
Liverpool Echo
ARSENAL
Lucozade Sport's 1st Facebook competition
News of The World
arsenal.com
lucozade.com/sport/competitions
Club Twitter
Our Tweet
Fixtures &and tickets 2009/10
Fulham
Man City
Sunderland Echo
Birmingham Mail
Bolton (BWFC.com)
'The News' Portsmouth
The Villa Blog
evolution
Everton
Newsletter
Burnley
Wolves
www.rovers.co.uk
wigan athletic
Objectives
fewer, bigger, better
dial up the emotion
drive traffic to the micro site
continue to evolve online and in print
witter
regional papers
Club websites
263 entries
350 entries
724 entries
346 entries
186 entries
228 entries
484 entries
13,284 seasonal entries
arsenal v chelsea competition drew over 8,000 entries
challenge: no entry figures
over 1,000 total entries from liverpool echo throughout season
3,179 seasonal entries through liverpool.tv
3,276 entries to man utd competitions over the season
Review
over 25,000 competition entries through the season
clear evolution from print to online
fewer, bigger, better drew more entries than ever before
web traffic targets were consistantly surpassed
testimonies
"I think we can speak on behalf of the entire table of six guests, in saying that it was truly an evening we will all never forget"
"I would like to thank you for giving myself and my son matthew a most wonderful and memorable experience at last nights semi final. It was first class all the way and our hosts were fantastic!!!"
"On his return, my grandson said it had been the best day of his life! I cannot express how happy I felt at his excitment and wonder of the whole day...
...Once again, many thanks. His dream was made to come true."
Challenges 2010/11
Ensure European away trips are agreed upon and filled early
rtp tickets to be established and purchased pre-season
national media coverage is becoming more restricive
european competitions are also becoming more restrictive
circ; 2,850,000
100,000 unique views a month
circ; 50,000
circ 37,000
circ; 53,000
20,000 followers
4,500 followers
1,500 followers
Win the chance to watch the team train, go to the match and take the crossbar challenge on the anfield pitch at half-time.
win tickets to the home and away game
Translating the emotion and enjoyment of the winners into online testimonials
send a camera with host to the matches
Full transcript