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Educational Seminar, Tallinn 14.11.2013
Transcript of Educational Seminar, Tallinn 14.11.2013
Attracting International Association Business
Putting Estonia on the Map
Marketing and Strategy
Estonia - a place where many facets create one picture?
Analyze & Measure
Ask yourself "what is it that we are trying to achieve?"
make the first impression count
translate the RFP into your pitch
become our ambassador
Benita Lipps, DaVinci Institute
Christoph Raudonat, VALO Business Consulting
Mapping the situation
Measuring and managing reputation through stakeholder engagement
Linking reputation and responsibility to strategy
Competitor & Customer Analysis
Segmentation & Targeting
Positioning & Innovation
think you are?
fairy-tale old Europe?
a baltic tiger?
Who would you like to be?
a simple question of perspective!
Estonian Convention Bureau
Estonian Investment Agency
created with: wordle.net
to be or not to be...
a country of contrasts
defined by its region(s)
.. three images - a thousand words on Estonia
A) detailed budget
B) long talk
C) awesome presentation
riddle for pro's
no more sales
Where to start?
What to do?
How to win?
Food for thought
"75% of International Associations say they receive lots of tourism brochures but no invitation to visit."
Make your core values visible
tell us more then...
for the imagination)
We're requesting a proposal
(but we don't know this!)
research, check, ask, discuss (and not just with the client)
culture & style?
..it's good to talk
[before the deadline!]
Welcome to your future site
a client's view on
first impressions via:
make sure to respond with...
The final hurdle on your doorstep