Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

SOCIAL MEDIA POSTING PLAN

No description
by

JOHN BERENGUER

on 1 September 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of SOCIAL MEDIA POSTING PLAN

1 MONTH BEFORE THE EVENT

BEGIN
the initial notification of event on social media accounts.
Can post the same content on different social media sites.
Create a
HASHTAG
for event and use consistently in all postings related to event.
For Twitter posts, use https://bitly.com/ to shorten website links.

3 WEEKS BEFORE THE EVENT
Post updates/more detailed information,how to register (include link to Interest Reply Form), flyers/promotional information, etc.
2 WEEKS BEFORE THE EVENT
Give more detailed background information on event/participants.

DURING EVENT
AFTER EVENT
Post follow-up information on event (photos etc.) and a thank you to participants
SM POSTING PLAN
REQUIREMENTS
Social Media Toolkit
1. Social Media Posting Plan/Cheatsheet
2. Subscription Fees
3. Post Event Engagement Report

TRACK SUCCESS
Likers, Follower, Connection
GOAL!
SOCIAL MEDIA
POSTING PLAN
SAMPLE POST: CS TRADE MISSION EVENT
Facebook
Twitter
Twitter
Facebook
Twitter
Post updates on event’s progress.

Facebook
Twitter
Twitter
Shares, Comments, Retweets, and Trending of Post
Email Feedback & Phone Calls
Online Engagement
POST EVENT ENGAGEMENT REPORT
1. POST CAMPAIGN RESULTS
People Reached
Views
Likes
Shares
ReTweets
Connections
Email and Phone Calls

2. CAMPAIGN HIGHLIGHTS
1. Promotion Period
2. Primary Objective
3. Target Market
4. Platforms Used
5. Target Demographics
6. Target Engagements
7. Summary of Online Interactions
8. Business Prospects
9. Follow-up

Convert online interactions to CS programs and services
BUSINESS SUCCESS
CREATING POST/TWEETS
1. Keep language informal, yet professional
2. Create tweet that resonate
3. Create appealing content
4. Keep it short and sweet
5. Use a Call to Action
6. Make it Real Time
7. Tweet/Post often
8. Link to Something
9. Simply @ Reply
10. Include #Hashtags
11. Stay Trendy
12. Focus on Size - 140 Characters for Tweets and 250 for posts.
13. Win at Contests

BE THE BEST AT WHAT, WHEN & HOW YOU TWEET/POST
CREATING ENGAGING POST/TWEETS
INCREASE ENGAGEMENTS, IMPROVE CHANGES OF BEING SHOWN IN NEWS FEED/MAINSTREAM
1. Use link posts to drive people to our website
2. Use engaging copy, images and videos
3. Create a two-way conversation
4. Share info and other relevant business knowledge
5. Provide access to exclusive information
6. Be Timely
7. Plan your conversational calendar
8. Schedule your post
9. Target your posts
10. Review the performance of your posts.

POSTING SAMPLE: USG VISIT

For security reasons, all social media postings related to a USG official visit MUST be approved by Post.
 Before visit: pending Post clearance, social media postings will provide information on the visitor.

During visit: post updates/photos pending Post approval.

After visit: inform the public that the visit has ended, thank those involved.
Full transcript