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Victoria's Secret Bras
Transcript of Victoria's Secret Bras
What is Victoria's Secret?
What Would You Choose?
Which Bra Would You Buy?
Where Would You Rather Look?
Which Store Would You Rather Walk Into?
Who Catches Your Attention?
is the largest American retailer of lingerie.
The company sells
and beauty products
By: Chanell & Daniella
My Personal Product Review
Presentation of Product
Environment of Product
Victoria Secret Angels
Victoria's Secret Fashion Show
Success of Product
"The World's Sexiest Bra"
Stanford Shopping Centre, San Francisco, California, U.S. (June 12, 1977)
Three Limited Parkway, Columbus, Ohio, U.S
Number of Locations
company owned stores,
independently owned stores
United States, Canada, United Kingdom, Mexico, China and Israel
Lori Greeley (CEO of Victoria's Secret Stores), Sharon Jester Turney (CEO and President of Victoria's Secret Megabrand and Intimate Apparel)
1998 - Gap launched a direct competitor to Victoria's Secret:
American Eagle Outfitters also launched a direct competitor to Victoria's Secret,
"Victoria Secret dominates, the competition is intensifying."
- Women's Wear Daily
1. a spiritual being believed to act as an attendant, agent, or messenger of God, conventionally represented in human form with wings and a long robe.
2. a person of exemplary conduct or virtue
Strapless & Multi-Way
Styles of Bras
Variety of Fabrics
Collection of Bras
Body by Victoria
The T-Shirt Bra
"Earn your wings, say it loud, be VS proud."
, Victoria's Secret grossed
in its first year business
, grown to 6 stores, a 42-page catalogue, and
grossing $6 million annually
, Victoria's Secret introduced the Miracle Bra selling
within the first year.
, Victoria's Secret's 1,000 stores across the United States accounted for
of all purchases in the intimate apparel industry.
, sales were
"New colors, patterns and styles that promised sexiness packaged in a tasteful, glamorous way"
Between 5 feet 8 inches and 6 feet tall
34-inch bust, a 24-inch waist and 34-inch hips
Should be at least 18, but not older than 22.
Be in top physical condition
Appeal to women who want to
look and feel
All catalogues and store visuals always show beautiful models that...
smiling and happy
"It's really like a sanctuary for woman to come and indulge and feel sexy."
- Candice Swanepoel
Men would want to see
woman in VS bras
Young Women between the ages of 15-30
"Very Creative and Sexy Style"
- Nico H
"For beautiful and comfortable bras, I prefer VS!"
- Becca M
"Love this company! Can't say enough great things about VS!"
- Angie S
Known for their
higher priced, sexy, and beautiful bras
Victoria Secret bras are the
item in their catalogue
All their bras are rated
4 stars or higher
on online review websites, like MakeupAlley.
There are many YouTube videos of Victoria Secret Bra Reviews.
Victoria Secret wants women to
to look their models
Women of all ages want to feel
confident, sexy and beautiful
Victoria Secret bras give woman a sense of
The variety of styles and colour is meant to target
different age groups.
"I love the push up bras there. They are really durable and extremely comfortable."
"I love Victoria Secret bras. They give me the support and shape and they are super true to size."
"I love their bras! It's really the only place I shop for bras. They fit well and can be used for many different needs."
"Best fit, Best support, Best durability, what more could you ask for?"
"Bra's that fit for every occasion"
Why do others like Victoria Secret?
Brand Name is Popular