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Victoria's Secret Bras

Sensation & Perception Assignment: Victoria Secret Bra
by

Chanell C

on 18 March 2015

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Transcript of Victoria's Secret Bras

VICTORIA'S SECRET
What is Victoria's Secret?
What Would You Choose?
Which Bra Would You Buy?
Where Would You Rather Look?
Which Store Would You Rather Walk Into?
Who Catches Your Attention?
Victoria's Secret
is the largest American retailer of lingerie.
The company sells
lingerie,

womenswear,

and beauty products
By: Chanell & Daniella
Company's Product
Company's History
The Product
My Personal Product Review
Buyer's View
Advertisement
Presentation of Product
Environment of Product
Victoria Secret Angels
Victoria's Secret Fashion Show
Success of Product
Media
Advertisement Appeal
Target
Sensation
Perception
"The World's Sexiest Bra"
Under wire
pops
out
Straps feel
uncomfortable
Too
Expensive
Quality is
poor
and
fragile

Type:
Subsidiary
Industry:
Apparel
Founded:
Stanford Shopping Centre, San Francisco, California, U.S. (June 12, 1977)
Founder:

Roy Raymond
Headquarters:
Three Limited Parkway, Columbus, Ohio, U.S
Number of Locations
:

1,017
company owned stores,
18
independently owned stores
Areas Served:

United States, Canada, United Kingdom, Mexico, China and Israel
CEO:
Lori Greeley (CEO of Victoria's Secret Stores), Sharon Jester Turney (CEO and President of Victoria's Secret Megabrand and Intimate Apparel)
General Information
Competitors
1998 - Gap launched a direct competitor to Victoria's Secret:
GapBody
American Eagle Outfitters also launched a direct competitor to Victoria's Secret,
Aerie
"Victoria Secret dominates, the competition is intensifying."

- Women's Wear Daily
noun
1. a spiritual being believed to act as an attendant, agent, or messenger of God, conventionally represented in human form with wings and a long robe.
2. a person of exemplary conduct or virtue
Definition
Other Brands
Push-Up
Full/Perfect Coverage
Perfect Shape
Demi
Unlined
Strapless & Multi-Way
Sport Bras
Styles of Bras
Vision:
Bright Colours
Sexy
Beautiful models

Touch:
Variety of Fabrics
Lace
Silk
Sequence

Smell
Scented Perfume
Collection of Bras
Very Sexy
Body by Victoria
Cotton Lingerie
Dream Angels
The T-Shirt Bra
Bombshell
VS Sport
PINK
"Earn your wings, say it loud, be VS proud."
1977-1980
, Victoria's Secret grossed
$500,000
in its first year business
1982
, grown to 6 stores, a 42-page catalogue, and
grossing $6 million annually
1993
, Victoria's Secret introduced the Miracle Bra selling
two million
within the first year.
By 2006
, Victoria's Secret's 1,000 stores across the United States accounted for
one third
of all purchases in the intimate apparel industry.
In 2012
, sales were

$6.12 billion
Networth:
$7.6 billion
"New colors, patterns and styles that promised sexiness packaged in a tasteful, glamorous way"
Between 5 feet 8 inches and 6 feet tall
34-inch bust, a 24-inch waist and 34-inch hips
Should be at least 18, but not older than 22.
Be in top physical condition
Fun-Fact!
Model Requirements
Women
Appeal to women who want to
look and feel
sexy
All catalogues and store visuals always show beautiful models that...
1. Have
no man
beside them
2. Always
smiling and happy
3. Look
confident
Men
"It's really like a sanctuary for woman to come and indulge and feel sexy."
- Candice Swanepoel
Attractive,

beautiful

and

sexy
models of
all etnicities.
Men would want to see
woman in VS bras
Demographic Group:
Young Women between the ages of 15-30
"Very Creative and Sexy Style"
- Nico H
"For beautiful and comfortable bras, I prefer VS!"
- Becca M
"Love this company! Can't say enough great things about VS!"
- Angie S
Known for their
higher priced, sexy, and beautiful bras
Victoria Secret bras are the
most purchased
item in their catalogue
All their bras are rated
4 stars or higher
on online review websites, like MakeupAlley.
There are many YouTube videos of Victoria Secret Bra Reviews.
Victoria Secret wants women to
aspire
to look their models
Women of all ages want to feel
confident, sexy and beautiful
Victoria Secret bras give woman a sense of
femininty
The variety of styles and colour is meant to target
different age groups.

"I love the push up bras there. They are really durable and extremely comfortable."
- nessaluo
"I love Victoria Secret bras. They give me the support and shape and they are super true to size."
- nglush
"I love their bras! It's really the only place I shop for bras. They fit well and can be used for many different needs."
- katied824
"Best fit, Best support, Best durability, what more could you ask for?"
- jaquelin
"Bra's that fit for every occasion"
Why do others like Victoria Secret?
Sexy
Brand Name is Popular
Luxury
Original
Colorful
Full transcript