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Social Media and Storytelling

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by

Amy Schmitz

on 9 September 2013

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Transcript of Social Media and Storytelling

Social Media
Press Releases
Readability/scanability/printability
Linking
Lists and Bullets
Video/Flash/Slideshows
Dialogue: chats, comments, discussions
Who is our audience?
Blogging Tips
Two page analysis on the social media efforts of an organization/company of your choice
Due in class Monday, September 16

Blog post #3--your opinion on the use of social media during the Boston Bombing
Due Friday, September 13 by 5 p.m. EST
Homework
Phase 1: Pitchengine and PRWeb

Phase 2: Rise of content curation:
Storify and Storyful
Social Media
Press Releases
Tone:
Purge marketing speak
Write factually and objectively
Use short sentences, active verbs, direct statements
Blogging Tips
Web pages stand alone
Visual communications/design (Aristotle’s logos -- the way brand is depicted through colors, graphics, etc.)
Readers read slower… and less, so….
We write more concisely
Blogging Tips
Print Writing vs.
Digital Writing
Pingdom report, 2012
Notably:

Twitter has the most racially diverse mainstream users

44.2:
Average age of LinkedIn users
40.5:
Average age of Facebook users
37.3:
Average age of Twitter users
WHY TWITTER:

Timely and frequent communications
Expands messaging
Engage with self-selected brand ambassadors
Develop action-ready base of supporters
Twitter Tutorial
Tools:
TweetGrid
Hootsuite
Tweetdeck
Uber Social
Hashtags can also be used for live event tweeting:
#blogchat:
Blogging chat on Sundays @ 9 p.m.
#brandchat:
Branding chat on Wednesdays @ 11 a.m.
Twitter Chats
@ -- identifies a user, such as @TaylorSwift13 or
@NewhouseSU
#Hashtags -- hyperlinked keywords or phrases that
Identify topics using the pound sign
Examples: #PublicRelations
#Congress
#FF (Follow Friday)
#OrangePride
“Tweets” -- updates on Twitter, limited to 140 characters
RT -- Retweet, or repost someone else’s Tweet
Twitter Lingo
Social Media and Storytelling
PRL614
Reading
Interactivity

Timeliness
Credibility
Accountability
(Self) Identification
Transparency
http://www.theatlanticwire.com/global/2012/08/gabby-douglass-amazing-night-gif-guide/55370/
Social Media Storytelling Examples
http://projects.propublica.org/schools/
Social Media Storytelling Examples
http://www.facebook.com/summerolympics12
Sprinkling of hyperlinks
Share buttons, comments*
* Integrated...not displaced

Our experiences are now connected: Watching, Tweeting, Reading, etc.

Every "company" becomes a media company
Photos, videos*
Full transcript