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Ramkrishna Bhattacharjee

on 17 September 2016

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Title Tag
Meta Description
Other Factors
Title tags—technically called title elements—define the title of a document. Title tags are often used on search engine results pages
to display preview snippets for a given page, and are important both for SEO and social sharing.
Code Sample
<title>Example Title</title>
Title Tag: Rules
60-65 char / 512 px
Title tag contains important keywords first then Brand name.
Meaningful and relevant with page content.
Use only pipes (|) to separate important keywords/phrase (no comma(,), underscore(_), dash(-) or any other sign).
Don’t duplicate title tags. Use unique for every page.
Try to avoid Stop Words.
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages
to display preview snippets for a given page.
Code Sample
<meta name="description" content="This is an example of a meta description.">
Meta Keywords
Meta Description Rules
It’s a short description about your page content.
Recommended length 150 char.
Try to write unique description for every page.
Put your main keywords first.
Heading Tag
'h' means Heading . A very important factor affecting on-site SEO is the use of heading tags.
Search engines first focus on h1 and then h2. h1 is most commonly used for blog title and h2 for blog description,  post title and some others.
Recommended: Try to use one H1 Tag in one page
Image Optimization
A picture might be worth 1,000 words, but only if it gets seen and only if it will benefit your business to rank for image search.
Search engines don’t understand any images. It can only read texts and codes. So here you do image optimization to let the search engine knows that is an image.
Image relevancy is important when it comes to image optimization for SEO.
Meta Keyword are not applicable at present time.
The most important thing to keep in mind when selecting or optimizing your Meta keywords is to be sure that each keyword accurately reflects the content of your pages.
Meta keywords were devalued by Google because they were being abused by site owners and marketers.
Code Sample:
<meta name="keywords" content="wood, furniture, garden, garden-table, etc.">
Pages URL can get you extra attention for both search engines and users. 
Make sure you put your main keywords in your URL.
Don't make a lengthy URL.
Always try to make it within 25 characters.
Always try to avoid putting Stop Words in your URL.
Google bots don’t prefer that type of URL which contains more forward slash (/).
Change your permalink before you publish the post.
Anchor Text
Anchor Text is the visible, clickable text in a hyperlink. In modern browsers, it is often blue and underlined.

If two links are targeting the same URL, only the anchor text used in the first link is counted by Google.
Internal Link
Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation.

These type of links are useful for three reasons:

They allow users to navigate a website.
They help establish information hierarchy for the given website.
They help spread link juice (ranking power) around websites.
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