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Augmented Reality

Presentation for my internship at The Case Foundation, May 2013
by

Vessy Velinova

on 4 October 2013

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Transcript of Augmented Reality

What about The Case Foundation?
Ways to Implement AR
Welcome To The World Of AR
Augmented
Reality

by Vessela Velinova
What is Augmented Reality?
Real-time view of the world
Through a mobile device
Uses input such as sound, video, graphics or GPS data
The information becomes interactive and digitally manipulable
AR You Ready?
Case Studies
Business
Nonprofits
Obama's Fundraising Campaign
Facing the Mobile Future
Conclusions
Challenges
Too techy
Jargonistic
Learning curve
Consumer adoption
No standards implemented yet
Bridges the gap between real & virtual
Enhances the user experience
Great opportunities for good giving and thought leadership
Seamless technology that will integrate into our lives soon
How is AR useful?
is on board!
The Giving Graph
2D Technologies
Augmented Reality (AR)
Quick Response (QR) Codes
Near Field Communications (NFC)
Image Recognition (IR)
Where Does AR Come From?
1957
1990
Head-Mounted Display
AR is born
1966
The Sensorama
Today
Marketing
Emergency Services
Instruction
Collaboration
Navigation
Product Development
Project Management
Storytelling
Knowledge Mapping
Presentations / Digital Video
Benefits
Bound to be valuable
Interactive
Mobile
Creative
Data-driven
Fearless!
Thank you!
Be feARless about the future!
Full transcript