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Meme

ENG112 Meme presentation
by

Aaron Yeung

on 29 November 2012

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Transcript of Meme

Critical Stance Memes have become a new form of expression in our culture, we should be aware of them “A meme-focused vision of culture and consciousness acknowledges forthrightly that memes are not mere random effluvia of the human experience but powerful control mechanisms that impose a largely invisible deep structure on a wide range of complex phenomena—language, scientific thinking, political behavior, productive work, religion, even history itself.” Timeline Creating a sense of Community 2013 1970 1990 2000 2008 0 + - = 9 8 7 1 2 3 4 5 6 c Other internet memes Merriam-Webster Dictionary:
an idea, behavior or style that spreads from person to person within a culture - Sharing of Ideas
- Relating to each other
- A place where ideas come together Use of Memes Memes creates a message that connect with its intended audience. For example Intended audience: UBC students who took MATH 100/180 Midterm 2 this month. Intended audience: UBC students who are bothered by the construction. 1. Entertainment
funny
impressive
etc. The message is for... What makes a good meme? appropriate to audience short in length appeals to cultural aspects elements of humor Appeals to students 2. Awareness-raising
"Faith in humanity" memes
Changing the way you used to view something
Pointing out a thing in life that you do but never noticed Reference to Harry Potter series How do memes affect our culture? - use of memes in everyday conversations -> "ain't nobody got time for that" - Evolution of language -> Homer Simpson's "D'oh!" added to Oxford Dictionary "Meanwhile, in Engineering" Refers to the Iron Ring that Engineers receive upon graduation The word "meme" was first introduced by evolutionary biologist Richard Dawkins in "The Selfish Gene" (1976) "Meme" comes from the greek word "mimema" meaning something imitated 3. Advertisement
viral marketing
memetic marketing Memes 4. Political Protest
universal expression
appeals to other (potential) protestors "We are no more aware of them than a fish is of water, but memes like money, crop rotation, democracy and equality of women have, in their turn, transformed our society." -Martin Farncombe In fact...these memes are not only used in English-speaking countries... Videos and songs Images Jokes Some magicians can walk on water, Chuck Norris can swim through land. Internet becoming popular and easily accessible by anyone Before the internet memes World War Propagandas Kenneth Mondschein -> Propaganda, marketing, advertisements, persuasion Change In Society From Memes - Practical Applications in Society - change our perception
- unite public opinion
- change the world lolcat puns rage faces FAIL memes Alfred E. Neuman concern topics that are easy to relate to pain killer soft drink political advertisement Changing the way people interact - Use of memes as entertainment
- Conversational element
- Easy way to share experiences make sure we use research
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