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Factors of Production - Random House Publishing - Economics class
Transcript of Factors of Production - Random House Publishing - Economics class
Books put in shipping boxes in preparation for distribution. Gained international attention when defending the publication of Ulysses. 1930's - began publishing children's books 1947 - began reference publishing 1998 - Bertelsmann Ag acquired Random House, Inc., which expanded the company Random House is now the world's largest trade-book publisher. Publishes: fiction and nonfiction, original and reprints, in many formats. Everything that happens between an author submitting a book proposal and completing the final manuscript. How paper stock is turned into finished books, and then ready to be distributed. How books move from the factories to wholesalers and stores. Distribution is physically moving the books from place to place, but it also includes all the marketing and advertising that goes along with selling the books. Land Land Land Labor Labor Labor Capital Capital Capital trees (need paper) graphite (for pencils) ink (for pens/printers) oil (for plastic items, i.e. highlighters) authors (to write the books) editors (edit the manuscripts) art directors (help with design) book agents (help the authors) computers (for typing manuscript) office buildings (for Random House employees) writing utensils (for notes, editing, and revising) trees (for paper) cotton (in paper) cellulose fiber (in paper) hydrogen peroxide (for bleaching paper) chlorine (for bleaching paper) directors (in factories as overseers) proofreaders (check for errors on photographs) people to strip the negatives (must be done by hand) computers (to run machines) laser printers (to make high-quality
photographs of pages) book binding machine paper (to print on and complete books with) petroleum (for fuel) natural gas (for fuel) metals (for use in the means of transportation) online marketers (promotion of product over the Internet) truck drivers (for transporting books) web designers (design websites, etc.) researchers (estimate market for a book) sales representatives (manage book orders) trucks (transportation) computers (for marketing and sales employees in an office) warehouses (to store books) cargo planes (transportation) trains (transportation) Random House has stayed up-to-date in the ever-changing technologies of modern times. This helps efficiency and production levels. RH publishes in a wide variety of formats, such as print, digital, and audio formats. One reason consumers might be loyal to RH is because only one publishing company can publish a certain book. Conclusion I chose a publishing company because I love to read and because I wanted to learn more about how books are produced and published. Publishing groups: Crown
Publishing Group Random House Children's Books Random House
Publishing Group Knopf Doubleday
Publishing Group Google Images