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growth hacking talk at mixpanel on 5/29
Transcript of growth hacking talk at mixpanel on 5/29
30-day free trial
enter the editor
show your prezi
"First show Rate" = the percentage of a 1-day signup cohort who've reached the first show milestone at n days.
Users have to click on "New prezi" button
This was the only page on the site from which you could enter the editor.
Friction to Editor Entry
Growth Hack #1
One click would make a new prezi and take you right into the editor.
Eliminated naming step, default was now "Untitled prezi".
Allowed us to put "Make a prezi" CTA in all sorts of new places...
on the blog
"first show" metrics
each gray line is a different UI experiment
red line is control group
cyan line is % improvement over control
All experiments and control group go up here
Growth Hack #2
Let's find a way to make people make a prezi, even when they don't want to.
We developed "instant-copy", a feature that lets users copy an existing prezi and open that copy for editing all in one click.
We made attractive "activity templates" and packaged them as alternative uses of the product, like...
Launched /scrapbook on 3/20
>500k copies to date
>100k signups to date
Launched on 5/10
>200k copies to date
>50k signups to date
A piece in Forbes!
10-Step Funnel Metrics
Can follow 1-day cohorts all the way down the funnel
Can see effects of product change downstream
Easily filter by segment: source, account type, country, etc...
Growth Hacking & Measurement at Prezi
Not originally from California