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growth hacking talk at mixpanel on 5/29

Video here: https://mixpanel.com/education/know-your-customer
by

Jack Mardack (@2hp)

on 24 April 2014

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Transcript of growth hacking talk at mixpanel on 5/29

Public
Private
prezi.com/pricing
>1.5 million
signups/month
30-day free trial
trial-to-pay %
$
prezis/day
Upgraders
250k
High-energy signups
}
Activation Funnel
enter the editor
show your prezi
"First show Rate" = the percentage of a 1-day signup cohort who've reached the first show milestone at n days.
signup
Users have to click on "New prezi" button
This was the only page on the site from which you could enter the editor.
Friction to Editor Entry
Growth Hack #1
http://prezi.com/instant-prezi
One click would make a new prezi and take you right into the editor.
Eliminated naming step, default was now "Untitled prezi".
Allowed us to put "Make a prezi" CTA in all sorts of new places...
on the blog
welcome email
"first show" metrics
each gray line is a different UI experiment
red line is control group
cyan line is % improvement over control
All experiments and control group go up here
Growth Hack #2
Let's find a way to make people make a prezi, even when they don't want to.
http://prezi.com/scrapbook
We developed "instant-copy", a feature that lets users copy an existing prezi and open that copy for editing all in one click.
We made attractive "activity templates" and packaged them as alternative uses of the product, like...
Launched /scrapbook on 3/20
>500k copies to date
>100k signups to date
http://prezi.com/prezume
Launched on 5/10
>200k copies to date
>50k signups to date
A piece in Forbes!
{
R1
R2
R3
{
M1
M2
M3
M4
M5
M6
M7
Registration Funnel
Activation Funnel
10-Step Funnel Metrics
Can follow 1-day cohorts all the way down the funnel
Can see effects of product change downstream
Easily filter by segment: source, account type, country, etc...
Growth Hacking & Measurement at Prezi
About me
@2hp
Gigs
for example
post-signup page
Not originally from California
Full transcript