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#MBLT13: Mobile advertising as an indispensable part of the marketing split
Transcript of #MBLT13: Mobile advertising as an indispensable part of the marketing split
The goal was to get 46,000 checkins via Facebook Places Ease hectic lifestyles by
shopping with your
mobile device. firstname.lastname@example.org @YOOSE http://bit.ly/YOOSE_MBLT13 Source: Navteq and Mcdonald's Sales increased
130% New registered members
rose by 76% Three days into its launch,
close to 24,000 hits have registered on the site 80,000 fans
53,000 check-in The digital component
is part of an integrated campaign that
includes print, outdoor, and TV advertising ` Walgreens already offers mobile coupons via its own well-received smartphone app
It's also one of the handiest apps on the market to simplify visits to the pharmacy Hyper-Local McDonald's and Facebook Places Questions? CEO Christian Geissendoerfer Results Results Integrated Campaigns Result Oriented Real-Time Relevant Targeted & Focused Technology that allows physical location precision Monitor Results Good and Bad Practices Shoppers see custom ads on the go
depending on their
location Narrow down on audience
Demographically Connect to the right audience at the right time and place Deliver hyperlocal content that is
relevant to specific individuals Impressions
Click-Through Rate Creative
Memorable SIMPLE Call-to-Action One clear message
in the banner ad Too much information
will overwhelm and
confuse audience SMART SHORT
& SHARP Rich Media
Expandable Banner Mobile Couponing and Shopping Location-Based Service Campaign