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The Abacus 2014 Annual Trends Report

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by

KIM EVANS

on 24 June 2014

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Transcript of The Abacus 2014 Annual Trends Report

Lara Bonney, UK Country Director
The health of the multichannel retail market
Households
18m
Individuals
26m
Members joined since Jan 2013
66
Transactions
580m+
Transactional, demographic & lifestyle variables
5000
Spend
£20bn
Opted-in email addresses
16m
data
email
data
telephone & sms
data
postal
Abacus cooperative database
Comprehensive year on year review of;
Home shopping
Clothing
Home interiors
Gifts, Gadgets & Entertainment
Mark Pragnell
Positive economic growth in 2013
"Over 2013, the economy as a whole expanded by 1.8 percentage points. Indeed, there was economic growth in each of the four quarters of the calendar year,
Spending patterns
Revenue generated
Mailing volumes
Spring saw a new dawn for retailers
Consumer confidence is on the rise
More confidence = better retail sales
Sales in home shopping
grew 10.2%
in 2013

Contemporary clothing
grew 25.1%
in 2013

UK economy is on a
sustainable growth path

Consumer confidence
is rising

2014 looks
set for a good year
Summary
What goes into the Alliance Database?
Multichannel retailers work together
The Abacus Annual Trends Report
Trusted by multichannel retail brands
A copy of

our report

is on your table
Mark's presentation

is available to download online
Watch
Mark present

on our YouTube channel
Home Shopping Overview
Clothing Overview
Home Interiors
Gifts, Gadgets & Entertainment
Home Shopping Overview
+ 11.1%
-2.7%
+ 8.5%
Home Interiors
+ 10.2%
+ 1.8%
+ 7%
+ 11.6%
+3%
+ 6.7%
Gifts, Gadgets & Entertainment
+ 8.9%
+10.4%
+ 10.5%

Improving our email communications

was high on the agenda.”

Our mail order business grew in 2013
and I think
this channel remains core to our marketing strategy
.”
Mark Wilby, Nauticalia
Robert Colquhoun
+ 11.1%
-2.7%
+ 8.5%
Clothing Overview
Contemporary Clothing
Dubbed by The Evening Standard as
"
the über-bears who have mostly called things right over the past
few years
"
.
In 2013 we saw...
Unemployment

fall from 7.9% - 7.2%
Property prices

gain momentum
Inflation

get back on target
www.youtube.com/abacusalliance
www.abacusalliance.com/speaker-presentation-download
Thank you!
Transactions
Agenda
Real feedback from the industry
“Two crucial retail events,
Black Friday and Cyber Monday
, continued to appear as key sales dates in the UK calendar.”
Gareth Perry, Silver by Mail
Where the
trend information
comes from

The impact of the
UK economy
on retail

2013 UK
Home Shopping trends

Can the
retail market
continue to improve?

Where the
trend information
comes from

The impact of the
UK economy
on retail
UK
Home Shopping trends
during 2013
2014:
Can the retail sector
continue to improve?
Widespread heavy snow in January and then the second coldest March in over a century
2013
High-end Clothing
“Two crucial retail events,
Black Friday and Cyber Monday
, continued to appear as key sales dates in the UK calendar.”

Our mail order business grew in 2013
and I think
this channel remains core to our marketing strategy
.”
Gareth Perry
Mark Wilby
Unemployment
likely to fall further
Real
earnings
set to rise again
House prices
continue to rise
Consumer confidence
is rising
The outlook for consumers in 2014
Retail growth forecast at
2.5%
in 2014
What does this mean?
Multichannel brands
507
Retail sales by sub sector
+25.1%
+0.68%
Mark Pragnell, Capital Economics
+8.6%
-2.5%
Each category's spend has increased
Abacus members
provided transactional trading information 2012 - 2013

Ebiquity
monthly direct mail volumes

CACI: ACORN
spending patterns by lifestyle & demographic consumer profile

Industry Interviews
giving multi-channel marketers views on 2013

Other

industry contributors
: DMA, Step Solutions, Catalogues 4 Business
Report contributors
(Source: Consumer Indicators Report, Step Solutions, 2014)

a feat last accomplished in 2007
."
(Source: Thomson Datastream, Office for National Statistics, Capital Economics)
(Source: Thomson Datastream, GfK/NOP, Capital Economics)
(Source: Thomson Datastream, GfK/NOP, Capital Economics)
Full transcript