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Patagonia

"Let my people go surfing!"
by

Benjamin Menn

on 11 October 2012

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Transcript of Patagonia

“Patagonia will never be completely socially responsible." "I Never Wanted To Be A Businessman" (cc) image by anemoneprojectors on Flickr BACHELOR OF ARTS EDUCATION:
J.D, Harvard Law (2003)
B.A. Business Administration, University of California, Irvine (2001)

EXPERIENCE:
U.S. Department of Commerce’s Renewable Energy and Energy Efficiency Advisory Committee (2009- Present)
Co-founder of Go Green Mobile Shredding (2005-2007)
Former CEO of Heritage Solar (2003 -2005) "Let My People Go Surfing" EDUCATION:
M.S. Industrial Design, Art Center College of Design (2005)
B.S. Environmental Design, Art Center College of Design (2002)

EXPERIENCE:
Design Consultant, RKS (2009-2011)
Kenwood Design Corporation (2005-2009) 40 Miles "The dirtbag way"
Chouinard Equipment turned into Patagonia Yvon Chouinard Yvon Chouinard "At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right.'" “How you climb a mountain is more important than reaching the top.” Innovative Responsible Modus Operandi: Sustainability organic cotton
fleece
non-petroleum neopren use of renewable sources
no release of toxins
1% for the planet "The thing that impresses me is the power of the people at Patagonia" Matt Kristler, Wal-Mart Shared values for environment
Employee benefits (daycare)
Freedom (flexibility) but he demands excellence Question 1 Could Patagonia help other companies to
become more environmentally oriented? Question 2 What is Patagonia’s key to success? Patagonia is growing continuously, is this contradictory to Yvon’s vision of the company? Question 3 Question 4 Could Patagonia help other companies to become more environmentally oriented?

What is Patagonia’s key to success?

Patagonia is growing continuously, is this contradictory to Yvon’s vision of the company?

Considering high markups and employee benefits and donations, will Patagonia be able to survive in the long-run? Considering high markups and employee benefits and donations, will Patagonia be able to survive in the long-run? Could Patagonia help other companies to
become more environmentally oriented? What is Patagonia’s key to success? Patagonia is growing continuously, is this contradictory to Yvon’s vision of the company? Considering high markups and employee benefits and donations, will Patagonia be able to survive in the long-run? 1% for the planet initative
Wal-Mart takes advice from Patagonia to become greener
Every leap towards sustainability will make a company more profitable Dedication to environment
People are willing to spend more, because Patagonia inflicts less damage to the environment
Reputation for making high quality products
Overall increase of sales in outdoor goods
Penetration of new markets (surfing) Benefit corporation - green policy before shareholders

Unique corporate culture Recycling to make profits
Onside daycare, flextime, maternity and paternity leave -> increase in employees motivation and productivity
Mail order catalogue used to inform about GMF and overfishing -> social issues paired with revenue creation "Sustainability before profit"-mentality (closely linked to Chouinard) towards
- employees
- customers
--> important is the credibility of the firm's vision and operations when Chouinard resigns
Quality products are better in the long-run
Company with influence in the retail market & overall (new CEO's actions are crucial) External Source used: patagonia.com
Full transcript