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8. Planning for Entrepreneurs

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by

Trayan Kushev

on 4 October 2018

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Transcript of 8. Planning for Entrepreneurs

Planning for Entrepreneurs
Previously in MHR 320...
Forms of Planning
The Business Plan
Professor Kushev
Cal Poly Pomona

What is a business plan?
Sample Business Plan Outline
Back of a Napkin/Sketches on a Page
The Business Brief
The Business Model Canvas
The Business Plan
PRIMARY AUDIENCE
: Friends/prospective team members/early employees
PURPOSE
: To gain clarity on idea/to visualize future potential
The Pitch Deck
Idea
Business
Search
Execute
PURPOSE
: To identify gaps and evaluate business model
PRIMARY AUDIENCE
: Team members/advisors
PRIMARY AUDIENCE
: Friends and family/investors/advisors/other stakeholders
PURPOSE
: To have a concise written document to provide to interested parties
OUTPUT
: A drawing on a napkin/informal sketch
OUTPUT
: Completed and tested business model canvas
OUTPUT
: 2-3 page-typed professional document describing your idea and its feasibility
PRIMARY AUDIENCE
: Investors/team/employees
OUTPUT
: Approximately 25-35 page formal document and appendices
PURPOSE
: To obtain funding/to use as a "gameplan"
PRIMARY AUDIENCE
: Investors
PURPOSE
: To obtain funding and meetings with potential investors
OUTPUT
: Approximately 10-20 slides professional presentation
Why write a business plan?
Conventional vs. unique format?
Full transcript