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Green Sense

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phoebe cullerot

on 2 May 2016

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Transcript of Green Sense

What is Green Sense?
Located in Portage, Indiana, Green Sense Farms is the nation's largest commercial vertical indoor farm
They grow with zero pesticides, herbicides, GMO seeds, or preservatives
They are able to harvest year-round while using much less of the world's resources than traditional farms
Their Technology
Green Sense utilizes Phillips LED grow lights to enable their plants to grow without natural sunlight
Precise delivery of specific wavelengths can boost plant production
LED lighting offers the flexibility in terms of mechanical form factor for higher-density plant production in commercial farming settings
Revenue More from Innovation than Technology
Green Sense says they are harnessing the power of computing for food purposes like never before.
They say they are not doing it to make the farming process greener, but to be a commercially viable farm
The founder of GS, Robert Colangelo said "We want to advance farming and be innovative just like Tesla has done with the electric car,"
Salient technologies
GS is a very sustainable business. They spend less money on water and energy than typical farms, and pay less in land costs by taking up much less space
By placing their vertical farms in densely populated areas they have better reach to consumers and pay less in shipping costs. Their farming techniques are much more business savvy and sustainable than traditional farming has ever been
Their most important technology is the Phillips grow lights, but I expect they will find some problems along the way because many customers have been saying their veggies don't taste the same as those grown on traditional farms. They will need to adjust their growing process to make their corn husk-grown foods to taste more natural
There are several other urban farms looking to be as successful as Green Sense has been thus far.
Their partnership with Phillips is the key to their success. Phillips is building up a database of light recipes for different plant varieties, and Green Sense needs to keep that secure from other urban farms
Revenue over time
Green Sense's business model depends on customers' continued realization of the benefits of urban grown produce
They also must continue to work on the lighting technologies to make that more cost effective
In order to remain successful they must continue to innovate their business
Green Sense Farm
Sustainable Farming
Phoebe Cullerot
Racks of LED lights and the plants they help grow are shown behind these indoor farmers at Green Sense
By combining towering racks of vertical hydroponic systems with Philips new "light recipe" LED grow lights, GSF is able to harvest its crops 26 times a year while using 85 percent less energy, 1/10th the amount of water, no pesticides or herbicides, and reducing the facility's CO2 output by two tons a month
Their farm even produces an average of 46 pounds of oxygen every day.
Web 2.0 Security Issues
Information Integrity:
Information Leakage:
Green sense must be sure that the growing recipes they get from Phillips are correct in order to continue growing their plants successfully. In order to do this they should keep their partnership strong and help Phillips build new light recipes for more plants
Green Sense must hope that their partnership with Phillips is enough to keep them from sharing their plant light knowledge with other urban farms so no others can become as successful at indoor growing as them
Works Cited




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